Global Whey Protein Powder Market Trends, Applications, Analysis, Growth, and Forecast to 2028

“Global Whey Protein Powder Market Trends, Applications, Analysis, Growth, and Forecast to 2028” is a recent report generated by MarketResearch.biz. The global whey protein powder market report has been segmented on the basis of type, distribution channel, and region.

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Global Whey Protein Powder Market: Overview

Whey protein is the protein obtained from whey, and is watery part of milk that gets isolated from the curds while making cheese. It is commonly used for enhancing athletic performance and improving strength. It is also used to reverse weight loss in people affected with HIV and prevent allergic conditions among infants. Whey protein is becoming a substitute for milk in many food products such as weight-management supplements, infant nutritional food, and nutritional beverages.

Global Whey Protein Powder Market: Dynamics

Global whey protein powder market is expected to grow at a high rate over the forecast period. Key driver impacting growth of the global market is rising consciousness regarding health among the fastest growing urban population across various countries. In addition, availability of customized products for infants has made it as an important ingredient for infant formulations, and this is expected to drive growth of the global market.

Moreover, whey protein offers various advantages such as improvises cancer fighting capacity, helps in enhancing immune system, and aids in increasing mass gain, etc., and this combined with rising awareness regarding these benefits among population is expected to support growth of the target market.

Hectic lifestyles and longer working hours is resulting into prevalence of various health issues. This is expected to lead to large number of population inclining towards workouts, and is expected to have a positive impact on the target market.

However, high production cost, and stringent government regulations and certifications for production standards are some of the major factors that could challenge growth of the global whey protein powder market over the forecast period. In addition, whey protein can be a potential allergen for certain individuals which could result in low adoption of these products and challenge revenue growth of the target market.

Global Whey Protein Powder Market: Segment analysis

Among the type segments, the whey protein isolate(WPI) segment is anticipated to register the highest growth rate over the forecast period, owing to WPI being comparatively faster in absorbing protein which aids in development of lean body.

Among the distribution channel segments, the E-commerce segment is projected to register highest CAGR in the global market in terms of revenue over the forecast period. This can be attributable to increasing preference for online shopping owing to it carious benefits such as easy transactions, availability of products at comparatively lower costs, options to compare products and reviews, easy returns and refunds, etc.

Global Whey Protein Powder Market: Regional analysis

Currently, the North America whey protein market accounts for major revenue share in the global whey protein powder market, owing to increasing whey protein production and distribution in the US in order to meet demand for these products. Asia Pacific market is projected to register highest CAGR in terms of revenue, owing to rising number of individuals inclined towards workout and rising preference for protein supplements. Countries such as China, Japan, and India are some of the markets which are expected to contribute significant revenue shares in the Asia Pacific market.

Global Whey Protein Market Segmentation:

Segmentation by, Type:

• Whey Protein isolate (WPI),
• Whey Protein concentrate (WPC),
• Whey Protein hydrolysates (WPH)
• Native whey

Segmentation by, Distribution channel:

• Hypermarkets
• Supermarkets
• Retail Stores
• E-commerce

Segmentation, by Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa