Global Women’s Health App Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2029
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The major benefits of using women’s health app are that they can track their periods and pregnancy effectively with the help of these apps. It is very essential currently as part of the trend, implementing innovations in health care. These apps have become very popular as these apps provide personal features and content that are very difficult to find elsewhere. Generally, within a women’s health app, there are various trackers such as overall female health tracker, pregnancy tracker, and period tracker. In addition, various types of women’s health apps are available in the market such as period and fertility tracker for women, pregnancy app, and birth control app. Health care issues related to women are better addressed by various women’s health applications, which are brought by current advanced technology. These applications are developed for providing better health care for women with the help of modern technologies such as artificial intelligence and machine learning. Use of modern technology in developing these apps makes it flawless and dependable.
Among some of the factors that drive the global women’s health app market is an increase in mobile phone penetration, rising stress among working women, and changes in dietary habits of women. In addition, initiatives by governments to promote women’s health and increase awareness are expected to drive demand for women’s health app in the global women’s health app market during the forecast period. Women have a higher risk of getting various diseases such as osteoarthritis, osteoporosis, anemia, depression, menstrual health-related disorders, and obesity. Thus, increasing rate of women with these diseases is expected to drive the global women’s health app market. As health care status of women is always poor and susceptible to various diseases, especially after menopause, software companies have started developing software, which is helpful for women to maintain their fitness. This software helps women to predict ovulation cycle, track symptoms such as cramps and spotting, and record cycle history. All these beneficial factors for women related to using health apps are expected to drive demand for women’s health app in the global women’s health app market over the forecast period. Pain from arthritis can be reduced by regularly practicing healthy habits and modifying daily activities. The Arthritis Foundation recently launched an application that lets users control and balance nutrition intake, exercise, sleep, medications, and mood. The software tracks which behavior of the user increases arthritis pain. Such innovations with advanced technology in healthcare sector are expected to further drive the market globally.
Global Women’s Health App Market Segment Analysis:
By Type: Among the type segments, the menstrual health segment accounted for the major part of the revenue share, and this is expected to continue over the forecast period. This is attributed to increasing awareness among women about importance of being hygienic and maintaining good menstrual health. However, the fitness & nutrition segment is expected to gain popularity over the forecast period, which is attributed to increasing popularity of fitness apps due to increasing consumer shift towards wellness therapies and a healthy lifestyle.
Global Women’s Health App Market Regional Analysis:
The market in North America is projected to maintain its dominance in terms of revenue share, which is attributed to rising awareness of health management among women in the region. In addition, other factors driving the regional market are presence of key market players, favorable reimbursement policies, supportive government regulations, faster approval and commercialization of products, and raising awareness about women’s health. However, the Asia Pacific market is expected to witness a fastest growth during the forecast period. This is attributed to rising awareness about fitness of women, rising incidence of infertility, osteoarthritis, and other disorders related to women as a result of increased stress.
Global Women’s Health App Market Segmentation:
- Fitness & Nutrition
- Menstrual Health
- Pregnancy Tracking
- Disease Management
- Asia Pacific
- North America
- South America
- Middle East & Africa
Particular Scope Region
- North America
- Rest of Europe
- Asia Pacific
- South Korea
- Rest of Asia Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa
- South Africa
- Rest of Middle East and Africa
Actual Year 2019 Estimated Year 2020 Forecast Period 2020–2029 Revenue in US$
- Apple Inc.
- Google LLC
- Fitbit, Inc.
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