Global Wi-Fi Analytics Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028

Global Wi-Fi Analytics Market: Overview

"The Global Wi-Fi Analytics Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031."

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Wi-Fi analytics is software that is installed on servers in order to gather data from Wi-Fi networks and Wi-Fi devices such as laptops and smartphones. This data gathered/ collected includes detailed information regarding device and customer behavior.

Analytics over this data is performed by Wi-Fi analytics which provides patterns on customers or devices that are in a location covered by the Wi-Fi network. Wi-Fi analytics is the most important source of business intelligence which offers tools that turn terabytes of Wi-Fi data into powerful decision-making insights.

Global Wi-Fi Analytics Market: Dynamics

Increasing digitalization among various industries owing to evolving technologies is a key factor expected to drive the growth of the global market.

Increasing competition with online businesses has proliferated the growth of instant services. Thus, Wi-Fi technology and products have seen spontaneous growth in the recent past. This is among some of the major factors expected to support the growth of the target market.

Penetration of smartphone devices has increased the need for internet in almost all places, thus various stores offer Wi-Fi services. When analytics is used for these services it helps stores build a detailed customer profile that offers better understandability of customers are behaving within the space. This is a factor expected to fuel the growth of the target market in the near future.

Moreover, the rising significance of big data analytics among brick-and-mortar businesses is also a factor expected to support market growth across the globe.

Furthermore, complexities that are associated with data collection and integration from omnipresent platforms are a major challenging factor that would restrain the growth of the target market to a certain extent.

Building Analytics plays a crucial role in the Wi-Fi Analytics Market by providing insights into network performance, user behavior, and device connectivity within buildings.

However, rising concerns associated with data privacy issues among individuals and government bodies are a key factor that would hamper the growth of the global market to a certain extent.

Global Wi-Fi Analytics Market: Segment Analysis

Among the component segments, the services segment is expected to register high revenue growth in the global market. Moreover, among the deployment mode segments, the cloud segment is expected to dominate the global market. This segment growth is attributed to cloud benefits such as flexibility in capacity, automated updates on software, security, and many others.

Among the industry vertical segments, the retail and consumer goods segment is expected to dominate in the global market. This is due to the growing demand to boost business performance and to discover and implement best practices that will help a business grow in the near future.

Global Wi-Fi Analytics Market: Region Analysis

The Wi-Fi analytics market in the Asia Pacific is projected to contribute to significant revenue growth in the global market owing to the increasing adoption of products and services by small and large businesses. Thus the market in the Asia Pacific is expected to register the highest CAGR among all regions over the forecast period.

Global Wi-Fi Analytics Market Segmentation:

Segmentation by Component:

• Solutions
• Services

Segmentation by Deployment Mode:

• On-Premises
• Cloud

Segmentation by Location Type:

• Indoor Location
• Outdoor Location

Segmentation by Industry Vertical:

• Media and Entertainment
• Transportation and Logistics
• Retail and Consumer Goods
• Banking, Financial Services, and Insurance
• Information Technology and Telecommunications
• Others (Government, Manufacturing, Sports, Healthcare and Life Sciences, Energy and Utilities, Travel and Hospitality, Food & Beverage, Commercial, etc.)

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa