Global Whey Protein Powder Market Trends, Applications, Analysis, Growth, and Forecast to 2028

Global Whey Protein Powder Market: Overview

"The Whey Protein Powder Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031."

Whey protein is the protein obtained from whey and is a watery part of milk that gets isolated from the curds while making cheese. It is commonly used for enhancing athletic performance and improving strength. It is also used to reverse weight loss in people affected with HIV and prevent allergic conditions among infants. Whey protein is becoming a substitute for milk in many food products such as weight-management supplements, infant nutritional food, and nutritional beverages.

Global Whey Protein Powder Market: Dynamics

The global whey protein powder market is expected to grow high over the forecast period. The key driver impacting the growth of the global market is rising consciousness regarding health among the fastest-growing urban population across various countries. In addition, the availability of customized products for infants has made it an important ingredient for infant formulations, and this is expected to drive the growth of the global market.

Moreover, whey protein offers various advantages such as improvising cancer-fighting capacity, helping in enhancing the immune system, aiding in increasing mass gain, etc. This, combined with rising awareness regarding these benefits among the population, is expected to support the growth of the target market.

Hectic lifestyles and longer working hours are resulting in the prevalence of various health issues. This is expected to lead to a large population inclining towards workouts and is expected to positively impact the target market.

However, high production costs and stringent government regulations and certifications for production standards are some of the major factors that could challenge the growth of the global whey protein powder market over the forecast period. In addition, whey protein can be a potential allergen for certain individuals, resulting in low adoption of these products and challenging revenue growth of the target market.

Global Whey Protein Powder Market: A segmented analysis

Among the type segments, the whey protein isolate(WPI) segment is anticipated to register the highest growth rate over the forecast period, owing to WPI being comparatively faster in absorbing protein which aids in the development of a lean body.

Among the distribution channel segments, the E-commerce segment is projected to register the highest CAGR in the global market in terms of revenue over the forecast period. This can be attributable to increasing preference for online shopping owing to it carious benefits such as easy transactions, availability of products at comparatively lower costs, options to compare products and reviews, easy returns and refunds, etc.

Global Whey Protein Powder Market: Regional analysis

The North American whey protein market currently accounts for a major revenue share in the global whey protein powder market, owing to increasing whey protein production and distribution in the US to meet the demand for these products.

The Asia Pacific market is projected to register the highest CAGR in revenue, owing to the rising number of individuals inclined towards workouts and rising preference for protein supplements. Countries such as China, Japan, and India are some of the markets which are expected to contribute significant revenue shares in the Asia Pacific market.

Global Whey Protein Market Segmentation:

Segmentation by Type:

• Whey Protein isolate (WPI),
• Whey Protein concentrate (WPC),
• Whey Protein hydrolysates (WPH)
• Native whey

Segmentation by, Distribution channel:

• Hypermarkets
• Supermarkets
• Retail Stores
• E-commerce

Segmentation by Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa