Global Online Grocery Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027

MarketResearch.biz delivers in-depth insights on the global online grocery market in its upcoming report titled, “Global online grocery market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2027”. The global online grocery market is estimated to register a CAGR of XXX% in terms of value during forecast period 2018–2027. The report offers in-depth insights, revenue details, and other vital information regarding the target market, and the various trends, drivers, restraints, opportunities, and threats till 2027. The report offers insightful and detailed information regarding the various key players operating in the market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, acquisitions & mergers, and market footprint. The global online grocery market report has been segmented on the basis of category, shopper type, and region.

E-commerce/ Online is one of the most dynamically growing forms of trade across globe. Consumers can buy almost anything through the internet including electronics, clothing’s, groceries etc. Success of an online grocery website is due to the design and interface through which the retailer provides customers with the offers and products. A user friendly interface being a part of online shopping model helps the customers to browse the website and search for their desired products with an ease. Online shopping is trending in the world giving increasing output every year. Advantages of online grocery shopping verses traditional grocery shopping are, greater transparency, price visibility, 24/7 availability, avoids crowds and queues, able to browse offers, delivery to door, saves time etc.

Key driver of the global online grocery market is growing internet penetration around the globe. In addition, changing consumer preference from offline to online, ease of availability, online digital technologies to aid in online shopping, improving logistic services offered by companies, rising smartphone penetration among younger shoppers are the factors anticipated to propel growth of the global online grocery market. However, high online platform operating costs over conventional store and concerns regarding the freshness of fruits and vegetables may hinder growth of the global online grocery market.

The latest trend is increased demand for functional food and beverages which are providing health benefits such as enhanced immune system, improved mental strength, improved heart rate, improved digestive health etc. As the number of players going up, companies are focusing on advertising which are offering the best ROI in terms of sales and reaching to targeting customers.

The market in North America is expected to dominate market of the global online grocery market, due to high adoption in countries such as US, Canada coupled with rising disposable income of people in this region. The market in Asia Pacific is expected to be an emerging market for online grocery, owing to growing population and increase use of smartphone which is fuelling the growth of market. Asia Pacific online grocery market is projected to register highest CAGR in the next five years.

Global Online Grocery Market Segmentation:

Segmentation by category:

• Food products
• Meat and poultry products
• Fruits and Vegetables
• Beverages products
• Dairy products
• Baked goods
• Frozen foods
• Others (including chips, crisps, corn snacks, nuts, baby care etc.)
• Non- food products
• Beauty products
• Cleaning and household products
• Personal hygiene products
• Others (including paper products, laundry products, first aid items, pet care product etc.)

Segmentation by shopper type:

• Generation Z (Born 2001- 2020)
• Millennial (Born 1982-2001)
• Generation X (Born 1966-1981)
• Baby Boomers (Born 1946-1965)
• Silent Generation (Born 1925-1945)

 Segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa