Global Media Monitoring Tools Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027

MarketResearch.biz delivers in-depth insights on the global media monitoring tools market in its upcoming report titled, “Global Media Monitoring Tools Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027”. The global media monitoring tools market is estimated to register a CAGR of X.X% in terms of value during forecast period 2018–2027. The report offers in-depth insights, revenue details, and other vital information regarding the global media monitoring tools market, and the various trends, drivers, restraints, opportunities, and threats in the target market till 2027. The report offers insightful and detailed information regarding the various key players operating in the global media monitoring tools market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, acquisitions & mergers, and market footprint. The global media monitoring tools market report has been segmented on the basis of type, end-user, and region.

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Media monitoring is the process of reading, watching, and listening to editorial content of media sources, and then identifying & analysing content. Media monitoring also contains monitoring editorial content of newspapers, trade journals, social media such as twitter, Facebook, blogs, etc. Also, media monitoring tools are used to track reach of news releases, to find information about competitors, and to identify new business opportunities.

Growing digital platforms such as online newspaper & magazines, e-books, and emergence of social media is a key factor driving growth of the global media monitoring tools market. In addition, increasing number of young subscribers on various social media platforms such as Facebook, twitter, LinkedIn, etc., increasing penetration of smart phones, and development in mobile applications are some other factors expected to boost growth of the global media monitoring tools market over the forecast period.

However, issues related to network security is a key factor restraining growth of the global media monitoring tools market. Additionally, continuously increasing databases, and lack of professional workforce are other factors expected to hamper growth of the global media monitoring tools market over the forecast period.

A major and rising trend in the market is increasing use of social media by companies to market and spreading awareness about their newly introduced products and services. This is another factor expected to aid in growth of the global media monitoring tools market over the forecast period.

The market in North America is expected to account for highest share in terms of revenue as compared to that of other regions. This can be attributed to increasing penetration of internet, and presence of key market players in countries in the region. The market in Asia Pacific is projected to register highest CAGR over the forecast period, owing to rising awareness about social media marketing, and growing internet usage for reading, watching, and listening editorial content in emerging economies such as China and India.

Market Segmentation:

Global media monitoring tools market segmentation by type:

• Software platform
• Professional services
• Consulting services
• Managed services

Global media monitoring tools market segmentation by end-user:

• Media and Entertainment
• Banking, Financial services and Insurance (BFSI)
• Retail and Consumer Goods
• IT and Telecommunication
• Others

Global media monitoring tools market segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

• International Business Machines Corporation
• HootSuite Media Inc.
• Cision Ltd.
• Meltwater News US Inc.
• Agility PR Solutions Ltd.
• Trendkite, Inc.
• Critical Mention, Inc.
• BurrellesLuce, Inc.
• Mention Solutions SAS
• M-Brain Oy