Global Male Toiletries Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2029

Global Male Toiletries Market Overview:

“The global Male Toiletries Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

Male toiletries are a range of products for men used in the upkeep or the maintainence of personal hygiene and cleansing purposes. A list of male toiletries usually include shampoo, soap, toothbrush, toothpaste, shaving kit including cream/gel, comb and razor, deodorant, etc. The number of products available under the male toiletries segment is constantly expanding owing to a change of lifestyles. Products such as facial cleansers, anti-aging creams, sunscreens and exfoliators are now also being included in this list.

Global Male Toiletries Market: Dynamics

Drivers:

Changing urban lifestyles and evolving fashion trends are leading factors that are driving the demand for various products that cater to the needs of many men today. A growing awareness of the need for adequate personal hygiene and an evolving sense of fashion is producing metrosexual men, who on average, spend a considerable amount of money and time on personal grooming. This change of grooming traditions and patterns adopted by men in recent times is increasing the demand for a variety of products. Companies are, therefore, launching beauty products for men such as fairness creams, styling gel, wax, sunscreens, moisturizers, etc.

Various marketing strategies have been adopted by companies that include celebrity endorsements, social media promotions, television advertisements, etc. to increase product visibility and subscribers of products such as these. The increase in the number of salons for men has also contributed to the growth of the global male toiletries market. Increasing internet penetration, especially in remote areas, as well as a growing level of disposable incomes are among the other factors that will surge the growth of this market.

Restraints:

 Factors that are expected to restrain market growth are the lack of awareness of evolving traditions and lifestyles, especially, in underdeveloped regions as well as the lack of proper knowledge with respect to product usage.

Global Male Toiletries Market: Segmentation

By Product:

Among the product segments, the skincare segment is projected to account for a majority of the market’s revenue share, due to an increased usage of cosmetic products such as anti-aging creams, skin-lightning creams, beard wash, exfoliators, etc.

By Distribution Channel:

With regards to the distribution channel segment, the health & beauty store segment is projected to index the highest market revenue share. This is due to them being able to offer convenience to their consumers, in terms of, a better shelf display, a wide variety of brands and an increased number of discount offers.

Global Male Toiletries Market Regional Analysis:

The market in Europe is expected to dominate the global market during the forecast period due to the growing usage of cosmetics and personal care products. Markets in countries such as Germany, Italy, the UK, Spain and France are major revenue contributors in this region.

The market in North America is projected to account for the second-highest revenue share of the market.

The Asia Pacific market is projected to continue to be the fastest-growing market and is expected to index a high compounded annual growth rate (CAGR) over the forecast period. Currently, China, India, South Korea, and Australia are major revenue contributors in the region.

Global Male Toiletries Market Segmentation Analysis:

By Product Type:

• Skincare products
• Haircare products
• Deodorant
• Others

By Distribution Channel

• Grocery retailers
• Health and Beauty stores
• Department stores
• Online retailers
• Other

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa