Global Location Intelligence Market, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2029

“Global Location Intelligence Market” is an upcoming market research report by MarketResearch.biz. In this report, important data and information on the global location intelligence market, such as details of key players, potential revenue growth opportunities, market restraints, trends, recent developments, revenue details, competitive landscapes, and drivers are included. Conclusions and research findings are verified by industry experts before being included in this report. Moreover, extensive primary and secondary research efforts are conducted to ensure the accuracy of research findings. The global location intelligence market research report is segmented on the basis of application, service, vertical, and region/countries.

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Overview

Location intelligence, a business intelligence tool, which is enabled by data collected from Geographic Information System (GIS) embedded devices and the Internet of Things (IoT). Location intelligence enables businesses to identify buyer behavior, consumer trends, and other information about their target market. This helps organizations deliver better products and services, make informed decisions, and mitigate market uncertainties. Real-time location monitoring capabilities in different devices are incorporated by organizations, especially smartphones, for recording and monitoring geographic positions of consumers to improve customer experiences, analyze trends, and optimize business operations.

Dynamics

Growth web-mapping services, portable navigation devices, and smartphone applications are among some of the major factors that are expected to drive market growth. In addition, increasing investments in IoT, growing network infrastructure, and penetration of smart devices are factors that are projected to drive market growth over the coming years. Location intelligence helps detect patterns, risks, and opportunities for businesses with the help of demographics, physical geography, and data pertaining to the location. Risk management, streamlining services and operations of companies, real-time tracking of patterns and trends, and predictive analytics are other benefits of IoT. Factors such as these are projected to fuel the adoption of different location intelligence services by organizations, which is expected to drive market growth. An increase in the use of location intelligence data to deliver personalized services and enhance business operations are projected to further drive market growth over the next ten years. Companies such as Google, Qualcomm, ESRI, Intel, Apple, and AT&T are making substantial investments in location intelligence technologies, which is expected to drive the global location intelligence market’s growth over the forecast period. However, data privacy concerns, lack of network infrastructure, operational challenges and risks, and lack of awareness are projected to restrain the growth of the market over the forecast period. Innovations and continuous research & development are expected to open up growth opportunities for key players operating in the global market over the years to come.

Global Location Intelligence Market Segment Analysis:

By Application: The sales and marketing optimization segment among the application segments continues to account for the highest revenue share of the global location intelligence market. This can be attributed to the increasing use of location intelligence in sales and marketing organizations to assess spending patterns, consumer behaviors, and to forecast sales. Data collected through these assessments can be used for the company’s future marketing campaigns.

By Service: The system integration segment is expected to continue to account for the majority revenue share. This can be attributed to the increasing need to integrate new data sources with surging location-based data and the rising adoption of IoT.

Global Location Intelligence Market Regional Analysis:

The location intelligence market in North America is projected to dominate the market in terms of revenue share over the years to come. This growth of the market can be attributed to the presence of IoT and location intelligence companies in this region including Google, Qualcomm, Apple, Bosch, HERE, and GE. The region is known for better connectivity, robust IT infrastructure, and rapid adoption of new technologies

Global Location Intelligence Market Segmentation: 

By Application:

• Workforce Management
• Asset Management
• Facility Management
• Risk Management
• Remote Monitoring
• Sales & Marketing Optimization
• Customer management
• Others

By Service:

• Consulting
• System Integration
• Others

By Vertical

• Retail and Consumer Goods
• Government & Defense
• Manufacturing & Industrial
• Transportation & Logistics
• BFSI
• IT & Telecom
• Utilities & Energy
• Media & Entertainment

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa