Europe Antibacterial Wipes Market By Product Type (Skincare Wipes, Surface Disinfectant Wipes), By End-Use (Office/Commercial, Hospitality and Others), By Distribution Channel (Hypermarkets/Supermarkets and Others) and By Country – Global Forecast to 2030

“Europe Antibacterial Wipes Market” is the title of an upcoming market report compiled by MarketResearch.Biz. This report will consist of information, data, and inputs from both primary as well as secondary data sources, that have been verified and validated by experts in this market. The following document will offer an in-depth analysis of revenues, key developments, and strategies by major industry players including vital insights and perspectives into various aspects of this industry. Besides critical data and related information, the report will include key trends (both present and future), factors that are expected to influence market growth, as well as opportunities that can be leveraged for potential revenue generation in untapped regions/countries. Additionally, it covers imminent threats or challenges from existing contenders, as well as new industry entrants. The segmentation of the antibacterial wipes industry in Europe will be presented on the basis of type, technology, application, as well as regions/countries.

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The anti-bacterial wipes market in Europe was valued at $1,918.0 Мn in 2021, and is projected to register а САGR of 6.7% by the year 2030.

Overview:

Wet wipes are items that are manufactured from paper, or non-woven fabrics such as polyester, etc., and are utilized to remove dirt or liquids from various surfaces. Wet wipes are an alternative to the traditional method of sanitization, which involves dispensing a disinfectant liquid.

Dynamics:

Anti-bacterial wipes make the process of disinfecting surfaces easier by eliminating the need for additional products such as liquid disinfectants, chemicals, etc. Their relative ease-of-use is a primary reason that is expected to increase the demand for anti-bacterial wipes in Europe.

Professionals working in healthcare facilities are increasingly preferring anti-bacterial wipes for the purpose of sanitizing surfaces owing to its convenience. Objects that are likely to be touched frequently such as door knobs, bathrooms, patient beds, etc., are some of the major areas on which wipes are used. Furthermore, anti-bacterial wipes are capable of disinfecting wounds as well as other hospital instruments such as thermometers, tongue depressor, stethoscopes, etc.

The outbreak of the COVID-19 pandemic has resulted in an increase in awareness regarding the importance of maintaining hygiene by regular cleaning, which in turn, has increased the sales of anti-bacterial wipes. This factor is also expected to boost the revenue growth of the anti-bacterial wipes market in Europe.

However, the presence of certain chemicals such as ammonium chloride, etc., in anti-bacterial wipes are harmful to human health, even leading to the development of allergy-like symptoms in certain cases. Side-effects include asthma, thyroid problems, etc. Furthermore, the effectiveness of anti-bacterial wipes are limited to hard surfaces as soft materials such as bedsheets and pillows absorb moisture, thus reducing the efficacy of the cleaning process.

Nonetheless, there has been a shift in consumer behaviors regarding the frequency of buying personal hygiene products, which has created new revenue growth opportunities for key players in the market over the forecast period.

Segmentation of the Europe Antibacterial Wipes Market is as follows:

Under the product type segment, the surface disinfectant wipes sub-segment accounted for the highest number of revenue shares in the Europe Antibacterial Wipes market in 2020, and it is expected to register a substantial increase in the growth rate over the forecast period. It accounted for 81.2% of the market revenue in 2020. The skincare segment is estimated to register a CAGR of 7.2% over the forecast period.

The hospital sub-segment is estimated to be the most lucrative, with an attractiveness index of 3.8. The offices/commercial sub-segment is projected to account for a revenue share of 26.7%, and register a CAGR of 6.9% by the year 2030.

In 2020, the hypermarkets/supermarkets sub-segment accounted for a revenue share of 47.3%. The e-commerce sub-segment accounted for 26.9% of the global revenue in 2020, and is expected to register a CAGR of 7.1% over the forecast period.

Regional Segmentation and Analysis:

The market in Germany is expected to be the most lucrative of the anti-bacterial wipes industry in Europe, with an attractiveness index of 2.6, and is slated to register a CAGR of 8.5% by 2030.

Segmentation of The Europe Antibacterial Wipes Market:

Based on Product Type:

• Skincare Wipes
• Surface Disinfectant Wipes

Based on End-Use:

• Hospitals/Healthcare Centers
• Office/Commercial
• Hospitality
• Household
• Other End-Uses

Based on Distribution Channel:

• Hypermarkets/Supermarkets
• E-commerce Portals
• Convenience Stores
• Medical/Pharmacy Stores

Based on Country:

• Germany
• France
• UK
• Russia
• Italy
• Spain
• Rest of Europe