Global Digital Signage Market Trends, Applications, Analysis, Growth, and Forecast to 2027

The Digital Signage Market Report also offers insightful and detailed information regarding the various key players operating in the global digital signage market, and their financials, apart from strategies, acquisitions & mergers, and market footprint.

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The Digital Signage Market is segmented on basis of solution, mode of display, product, and region.

Digital Signage Market Overview:

The Digital Signage Market was valued at $18.4 billion in 2021 & is projected to reach $33.4 billion by 2027. It is expected to grow at a 7.4% CAGR between 2021 and 2027.

Digital signage is also known as dynamic signage is a specialized form of digital display used to broadcast video or multimedia content in public or private places for providing information or advertising purpose.

A digital sign usually consists of a computer or playback device connected to large displays or bright screens such as LED, LCD, etc. to display digital content in both private and public environments, including hotels, retails, corporate buildings, and digital banners, transport, etc.

On-screen data can be updated or modified in real-time by means of the internet or registered server/network connection, also it can employ a multi-screen display as a single display.

Growing demand across the commercial and public sectors for the distribution of content through digital signage is an excellent marketing strategy as it attracts a mass audience and this is expected to push demand for digital signage in the global market.

Digital signage is a powerful visual communication tool that helps in the engaging audience, increase brand awareness, and enhance consumer experience owing to which there is rising adoption of digital signs in retail, hotels, banking, transportation, and media and entertainment sector which is further boosting demand for the digital signage market.

Displays coupled with touch screens and near field communication (NFC) technology have provided a push to the digital signage market.

Increasing government initiatives and expenditure to enhance public communication infrastructure is further driving demand for the digital signage market globally. Digital signage is an eco-friendly option as it eliminates the use of paint and paper required for traditional signage systems.

Major challenges faced by the digital signage market are high installation costs and huge investments in maintenance and support.

In addition, issues related to networking, compatibility and connectivity are a few more challenges faced by the market, which are hampering the growth of the global digital signage market during the forecast period.

North America holds the largest market share and is expected to dominate the market in terms of revenue generation during the forecast period.

This growth is attributed to increasing investments in technology and high demand from advertising, retail, and various other sectors.

The market in the Asia Pacific is expected to witness significant growth in terms of revenue generation during the forecast period and is expected to register a CAGR of X.X% during the forecast period.

Global Digital Signage Market Segmentation:

Global digital signage market segmentation by solution:

• Hardware
• Software
• Services

Global digital signage market segmentation by mode of display:

• LCD
• LED
• OLED
• Front projection

Global digital signage market segmentation by product:

• Kiosks
• Menu boards
• Billboards
• Signboards
• Digital poster

Global digital signage market segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa