Global Bluetooth Beacons Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027

MarketResearch.biz delivers in-depth insights on the global Bluetooth beacons market in its upcoming report titled, “Global Bluetooth Beacons Market Trends, Applications, Analysis, Growth, and Forecast: 2018 to 2027”. The global Bluetooth beacons market is estimated to register a CAGR of X.X% in terms of value during forecast period 2018–2027. The report offers in-depth insights, revenue details, and other vital information regarding the target market, and the various trends, drivers, restraints, opportunities, and threats till 2027. The report offers insightful and detailed information regarding the various key players operating in the market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, acquisitions & mergers, and market footprint. The global Bluetooth beacons market report has been segmented on the basis of component, technology, end user, and region.

Bluetooth beacons are small Bluetooth devices that broadcast radio signals, which contain advertisements in small packets of data. Bluetooth beacons follow a standard set of Bluetooth protocols and are compatible with any Bluetooth device. Also, Bluetooth beacons come in a variety of form such as small coin cell devices, USB sticks, and generic Bluetooth 4.0 capable USB dongles.

Increasing adoption of Bluetooth beacons owing to their cost-effectiveness and ease in deployment are key factors driving growth of the global Bluetooth beacons market. Increasing use of smartphones by individuals across the globe, rising awareness about Bluetooth beacon technology, and growing integration of Bluetooth beacons in point-of-sale (POS) devices, cameras, LED lightening, and digital signage are other factors expected to drive growth of the global market over the forecast period. Also, these devices are compatible with almost all operating systems which is another factor anticipated to aid growth of the global Bluetooth beacons market over the forecast period.

However, concerns related to data security is a major factor restraining growth of the global Bluetooth beacons market. Additionally, limited scalability and variations in frequency are some other factors expected to hamper growth of the target market to a certain extent over the forecast period.

Major and growing trends in the global market are, increasing use of Bluetooth beacons for mobile payment systems and increasing adoption by major retail outlets for providing customers with deals, flash sales, product information and to speed up the checkout process by contactless payment systems.

The market in North America is expected to account for highest share in terms of revenue and is expected to maintain its dominance over the next ten years. This dominance can be attributed to increasing adoption of Bluetooth beacons by major retail industries in countries in the region. The market in Asia Pacific is expected to register significant growth in the target market over the forecast period, owing to rising awareness among consumers about Bluetooth beacon technology and its ever increasing applications in the retail industry, especially, in emerging economies such as China and India. Moreover, market in the Middle East is projected to witness moderate growth over the forecast period, owing to increasing use of smartphones and growing organized retail industry in the region.

Global bluetooth beacons market segmentation:

By Component:

• Hardware
• Software

By Technology:

• iBeacon
• AltBeacon
• URIBeacon
• Eddystone

By End User:

• Retail stores
• Airports
• Museum
• Transportation
• Building & Infrastructure
• Others (Sports, Hospitals, and Schools)

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa