Automotive Head-Up Display Systems Market By Application (Luxury cars/Premium cars, SUV & Sports cars, Others) By Type (Windshield projected, Combiner projected) and Region - Global Forecast to 2026

The global automotive head-up display systems market is estimated to value US$ 491.6 Mn in 2016 and is projected to register a CAGR of over 24% in terms of value during the forecast period 2017–2026. The report offers in-depth insights, revenue details, and other vital information regarding the global automotive head-up display systems market, and the various trends, drivers, restraints, opportunities, and threats in the target market till 2026. The report includes PEST analysis, Porter’s Five Forces analysis, and opportunity map analysis for in-depth understanding of the market. The report offers insightful and detailed information regarding the various key players operating in the global automotive head-up display systems market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, SWOT analysis, acquisitions & mergers, and market footprint. The global automotive head-up display systems market report has been segmented on the basis of product type, sales channel, car type, and region.

Request Covid - 19 Impact

Introduction:

Automotive head-up display (HUD) system is a system that projects information either onto the windshield of a vehicle or a small transparent screen called a combiner. It overlays relevant data on the transparent glass screen, which ensures that the driver can view the information without taking his or her eyes off the road, as real-time data overlay is placed in front of the user’s focal viewpoint. HUD systems are currently more popular in high-end, luxury, or premium cars, but are expected to be installed in SUVs and mid-size cars in the next few years. HUD systems display vehicle speed and provide alerts, while also displaying navigation information etc., thereby allowing users to understand other useful points and aspects while driving.

Report Coverage and Deliverables

PDF report and online dashboard will help you understand:

• Competitive benchmarking
• Market forecasts
• Company market shares
• Market opportunities
• Latest trends & dynamics

Request a Free Sample Copy

View Infographic

These systems were initially developed for the aviation sector, but have made their way into various other sectors, including the automotive sector, besides others. Demand for automotive HUD systems is being hampered by implementation of stringent safety norms by governments of various countries, but driven by rising demand for convenience, safety, and comfort among consumers globally.

Increasing per capita spending and growing urbanization are primary factors driving sales of luxury and premium cars. With an increasing number of car manufacturers installing head-up displays in mid-range car models, revenue from sales of HUD systems is expected to further increase significantly over the forecast period. Research and development (R&D) and launch of new and innovative smart systems and mergers and acquisitions along with entry of new players in the market are other factors expected to drive market growth over the forecast period. However, high cost of R&D and technology are primary factors expected to hamper market growth to a certain extent over the forecast period. In addition, complying with stringent safety norms is one of the major challenges hampering installation by automotive equipment manufacturers (OEMs).

Leading OEMs in the market:

• BMW AG
• Audi AG
• Daimler AG
• Fiat
• PSA/Peugeot-Citroen
• Toyota Motor Corporation
• Hyundai Motor Company
• Volkswagen Group
• Volvo AB

Opportunity Map Analysis:

Global Automotive Head-Up Display Systems Market Segments Analysis:

Analysis by Type:

Among both the HUD systems type segments, Windshield segment is expected to account for more than 50% of revenue share in 2017, and is expected to continue its dominance during the forecast period. This is because, windshield display systems offer better display of data with 360° view, which is not available in combiner head up display systems.

Analysis by sales channel:

The OEM segment is expected to account for major share of more than 60% in terms of revenue in the global market, and is projected to register higher CAGR as compared to aftermarket segment during the forecast period, owing to adoption of head up displays by major manufacturers to integrate HUD systems in their cars.

Analysis by application:

On the basis of application, the market is segmented into three segments. The luxury cars/premium cars segment is expected to account for higher share in terms of application. In 2017, the luxury cars/premium cars segment account for more than 60% share. This is owing to increasing technology advancements in luxury and premium cars for safety purpose and to encourage good driving behavior without distracting the driver.

Analysis by region:

North America market is expected to account for major revenue share than that of other regional markets in the global market, and is expected to register a CAGR of over 25% during the forecast period

Adoption of advanced system such as head-up display in sports cars which will help driver to drive safely by displaying all the information on the windshield or on the combiner is expected to drive the market.

For instance, Mazda, which is a car manufacturing company is providing a discrete transparent panel mounted on the dashboard in various car model mainly in Mazda3, Mazda6, CX-3 and many more.

Hyundai provides a head up display system on windshield in model Kia K900, Kia Stinger, which displays information such as Current speed, turn-by-turn navigation, lane departure, blind spot warning, adaptive cruise control.

The market in the US is expected to account for highest revenue share in North America automotive head-up display systems market in 2017, and is expected to dominate North America market for next ten years.

The market in Asia Pacific is expected to witness high rate of growth in terms of revenue, owing to higher disposable income and increasing production of mid-segment cars. Increasing preference for mid-segment cars loaded with technologically advanced features among population in countries in this region is expected to drive growth of the head-up display systems market in this region.

Global Automotive Head-Up Display Market Segmentation:

Global automotive head-up display systems market segmentation by product type:

• Windshield projected
• Combiner projected

Global automotive head-up display systems market segmentation by sales channel:

• OEM
• Aftermarket

Global automotive head-up display systems market segmentation by car type:

• Luxury cars/Premium cars
• SUV & Sports cars
• Others

Global automotive head-up display market segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa