Automotive Airbag Market By Vehicle Type (Passenger car, Commercial vehicle) By Sales Channel (OEM, Aftermarket) By Product Type (Front Airbag, Knee Airbag, Side Airbag, Curtain Airbag, Pedestrian Airbag) and Region - Global Forecast to 2026

The global automotive airbag market is estimated to value around US$ 19 Bn in 2017, and is projected to register a CAGR of 9.5% in terms of value during forecast period 2017–2026. The report offers in-depth insights, revenue details, and other vital information regarding the global automotive airbag market, and the various trends, drivers, restraints, opportunities, and threats in the target market till 2026. The report includes PEST analysis, Porter’s Five Forces analysis, and opportunity map analysis for in-depth understanding of the market. The report offers insightful and detailed information regarding the various key players operating in the global automotive airbag market, their financials, technological innovations, key developments, apart from future strategies, SWOT analysis, acquisitions & mergers, and market footprint. The global automotive airbag market is segmented on the basis of product type, sales channel, vehicle type, and region.

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Airbag is an automotive safety device made up of flexible fabric cushion, designed to inflate when a vehicle collides while driving. Primary function of automotive airbag is to cushion the passengers during a vehicle crash and to protect their body from striking the steering wheel, dashboard, or window.

Global Automotive Airbag Market Dynamics:

Enforcement of stringent safety regulation by government across globe is a major factor driving growth of the global automotive airbag market.

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• Competitive benchmarking
• Market forecasts
• Company market shares
• Market opportunities
• Latest trends & dynamics

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Governments of many countries have implemented road safety act for safety of individuals of their country. Increasing number of road accidents is a prime issue which essentially makes it important to implement these acts. In addition, major OEMs are initiating to provide preinstalled airbags in cars according to government regulations to provide safe and better driving experience to their customers.

According to Ministry of Road Transport and Highways notification, airbags are mandatory standard safety feature for all new cars.

Moreover, various companies are providing aftermarket airbag system for preowned cars for providing safety, comfort, and to satisfy consumers inclination towards automotive safety products, which is further expected to drive growth of the global market.

In addition, increasing number of road accidents has led to rising demand for safety solutions, which is another factor driving growth of the global market. Moreover, availability of pre-fitted airbag safety systems in some luxury and premium vehicles are other factors driving growth of the global market.

However, high capital investment in plants and machinery, and high replacement cost of airbags are major factors expected to restrain growth of the global automotive airbags market. In addition, increasing number of airbags in vehicle may increases the weight of vehicle and it may affect the millage of the vehicle.

The current trend in the market is deployment of pedestrian airbags in vehicles, which protects the car from front and back, as well as the individual in other vehicle while collision or hit. This factor is expected to drive growth of the global market to a significant extent over the forecast period.

Analysis by Product Type:

Among the product type segments, front airbag product type segment in the global automotive airbag market is expected to register a CAGR of over 9% over the forecast period, owing to increasing adoption of front airbag to protect head and upper body part in frontal crashes.

The side airbag product type segment in the global automotive airbag market is estimated to account for revenue share of over 20% in 2017, owing to high adoption of combiner in sports car for safe driving assistance. In addition, side airbags protect thorax and ribcage area, which are major factors expected to drive growth of the side airbag segment.

The curtain airbag product type segment in the global automotive airbag market is estimated to account for revenue share of over 18% in 2017, owing to increasing demand for micro card, which uses curtain airbags to provide protection to passenger’s neck.

Analysis by Sales Channel:

Among the sales channel segments, OEM segment is projected to register highest CAGR of over 9% over the forecast period, owing to increasing demand for luxury cars with numerous preinstalled safety features.

Analysis by Vehicle Type:

Among the vehicle type segments, passenger cars segment is projected to register highest CAGR of over 9.5% during the forecast period, owing to increasing adoption of advanced technologies in passenger cars in developed as well as in developing countries.

Analysis by Region:

Asia Pacific market accounted for highest market share of over 20% in 2017 in the global automotive airbag market in terms of revenue, and is expected to continue its dominance over the forecast period.

The market in North America is estimated to grow at a second-highest CAGR of over 9%, owing to stringent government safety regulations, especially in the US. The market in Europe is expected to witness considerable growth owing to presence of major automakers in countries in this region. The market in Asia Pacific is expected to witness significant growth, and is expected to register a CAGR over 9.5% over next 10 years, owing to increasing awareness regarding automotive safety systems, and increasing adoption of airbag system in mid-sized and passenger cars.

Growing urbanization and increasing per capita spending, demand for passenger cars is increasing which is expected to drive growth of the global automotive airbag market over the forecast period.

For instance, Government regulations in the US federal law since 1997, requires frontal airbags for both driver and front-seat passenger in all new vehicles sold in the US.

The National Highway Traffic Safety Administration (NHTSA) introduced new safety regulation to keep passengers safe during rollover accident.

Installing side airbags in vehicles have rollover sensors or replace side windows with advanced safety glass. Vehicle manufactures are working on this safety system which is in developing stage and is expected to be available for vehicles with passenger safety standards by September 1, 2018.

Technological advancement in airbag such as airbag on two wheelers such as development of first motorcycle airbag system by Honda has helped to lessen severity of injuries caused by frontal collisions.

The market of front airbag is on the verge of saturation due to low sale of passenger vehicles and installation of new airbag systems such as side airbag, which is expected to fuel growth of the side airbag market in countries in North America.

NHTSA – US Department of Transportation is expanding and accelerating the recall of Takata air bag inflators due to faulty products to protect American drivers and passengers. Adoption of counterfeit airbags is a key factor expected to hamper growth of the market in US and Canada.

Global automotive airbag market segmentation:

Segmentation by product type:

• Front Airbag
• Knee Airbag
• Side Airbag
• Curtain Airbag
• Pedestrian Airbag

Segmentation by sales channel:

• OEM
• Aftermarket

 Segmentation by vehicle type:

• Passenger car
• Commercial vehicle

Segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa