Global Sanitary Napkin Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast: 2019–2028

"Global Sanitary Napkin Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2028” is a recent report generated by MarketResearch.biz. The global sanitary napkin market report has been segmented as per product type, size, sales channel, and region.

Global Sanitary Napkin Market: Overview

The sanitary napkin is usually used among female population during the menstrual cycle and it is made up of cotton, cellulose, and plastic. The panty liner and menstrual pad are very famous feminine hygiene product across the globe. The several benefits associated with it such as easy to use, affordable, comfortable, easy to clean and disposal, and safe. Also, the sanitary napkin is easily available in the market.

Global Sanitary Napkin Market: Dynamics

Increasing hygiene and health concern among women and the rising popularity of sanitary napkin across the globe are major factors anticipated to fuel growth of the global sanitary napkin market during the forecast period. In addition, growing demand for a sanitary napkin in developed and developing countries and rising awareness about several health benefits associated with it such as easy to carry, safe, comfortable, hold more menstrual fluid, cost-effective, and others. These are other factors projected to support growth of the target market over the forecast period.

Rising preference for sanitary napkin across the globe and rising penetration of sanitary napkin in an e-commerce platform are key factors driving growth of the global sanitary napkin market. In addition, the rising popularity of organic and eco-friendly sanitary napkin across the globe and the increasing influence of TV, Newspaper, social media, online advertisements, and other channels on female population are other major factors projected to boost growth of the global sanitary napkin market.

Furthermore, rising several initiatives by NGO and government including menstrual hygiene campaigns and increasing focus on product diversification by major sanitary napkin manufacturers across the globe are other factors anticipated to propel growth of the global sanitary napkin market in the next 10 years.

However, availability of sanitary napkin alternatives including tampons, menstrual cup, and other in the is major factor projected to hamper growth of the global sanitary napkin market to a certain extent.

Global Sanitary Napkin Market: Segment Analysis

Increasing adoption of menstrual pad across the globe due to increasing awareness about several health benefits associated with it is the primary factor driving revenue growth of the menstrual pad segment among the product type segments.

Global Sanitary Napkin Market: Region Analysis

The Asia Pacific sanitary napkin market accounted for major revenue share in the global market followed by the market in Europe and are anticipated to dominate the target market during the forecast period. high awareness about feminine hygiene and expanding e-commerce sector in countries such as India, China, France, UK, Italy, and Germany in these regions. The market in North America is projected to register significant growth in the global market, owing to the high presence of sanitary napkin manufacturers in countries such as Canada and the US in this region. The market in Middle East & Africa and Latin America are anticipated to witness moderate growth in the global market, due to increasing preference for sanitary napkin and rising hygiene concern among women in the countries in these regions.

Global Sanitary Napkin Market Segmentation:

Segmentation by Product Type:

• Panty liner
• Menstrual Pad

Segmentation by size:

• Extra-large
• Large
• Regular

Segmentation by Sales Channel:

• Hypermarkets and Supermarkets
• Medical/Pharmacy Stores
• E-commerce
• Convenience Stores

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

• Kimberly-Clark Corporation
• The Procter & Gamble
• Edgewell Personal Care Company
• Unicharm Corporation
• Hengan International Group Co Ltd
• Kao Corporation
• Seventh Generation, Inc.
• First Quality Enterprises, Inc.
• Corman SpA
• Ontex Group NV