Global Sanitary Napkin Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast: 2019–2028

Global Sanitary Napkin Market Overview:

“The global sanitary napkin Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

The sanitary napkin is usually used among the female population during the menstrual cycle and it is made up of cotton, cellulose, and plastic. The panty liner and menstrual pad are very famous feminine hygiene products across the globe. The several benefits associated with it such as easy to use, affordable, comfortable, easy to clean and disposal, and safe. Also, sanitary napkin is easily available in the market.

Increasing hygiene and health concerns among women and the rising popularity of sanitary napkins across the globe are major factors anticipated to fuel the growth of the global sanitary napkin market during the forecast period.

In addition, growing demand for sanitary napkins in developed and developing countries and rising awareness about several health benefits associated with them such as being easy to carry, safe, comfortable, holding more menstrual fluid, cost-effective, and others.

These are other factors projected to support the growth of the target market over the forecast period. Rising preference for sanitary napkins across the globe and rising penetration of sanitary napkins in an e-commerce platform are key factors driving the growth of the global sanitary napkin market.

In addition, the rising popularity of organic and eco-friendly sanitary napkins across the globe and the increasing influence of TV, Newspaper, social media, online advertisements, and other channels on the female population are other major factors projected to boost the growth of the global sanitary napkin market.

Furthermore, rising several initiatives by NGOs and government including menstrual hygiene campaigns and increasing focus on product diversification by major sanitary napkin manufacturers across the globe are other factors anticipated to propel the growth of the global sanitary napkin market in the next 10 years.

However, the availability of sanitary napkin alternatives including tampons, menstrual cups, and others in is a major factor projected to hamper the growth of the global sanitary napkin market to a certain extent.

Global Sanitary Napkin Market: Segment Analysis

Increasing adoption of menstrual pads across the globe due to increasing awareness about several health benefits associated with it is the primary factor driving revenue growth of the menstrual pad segment among the product type segments.

Global Sanitary Napkin Market: Region Analysis

The Asia Pacific sanitary napkin market accounted for a major revenue share in the global market followed by the market in Europe and is anticipated to dominate the target market during the forecast period. high awareness about feminine hygiene and expanding e-commerce sector in countries such as India, China, France, the UK, Italy, and Germany in these regions.

The market in North America is projected to register significant growth in the global market, owing to the high presence of sanitary napkin manufacturers in countries such as Canada and the US in this region. The market in Middle East & Africa and Latin America are anticipated to witness moderate growth in the global market, due to increasing preference for sanitary napkins and rising hygiene concern among women in the countries in these regions.

Global Sanitary Napkin Market Segmentation:

Segmentation by Product Type:

• Panty liner
• Menstrual Pad

Segmentation by size:

• Extra-large
• Large
• Regular

Segmentation by Sales Channel:

• Hypermarkets and Supermarkets
• Medical/Pharmacy Stores
• E-commerce
• Convenience Stores

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa