Global Potato Chips and Crisps Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028

Global Potato Chips and Crisps Market: Overview

The global Potato Chips and Crisps Market was valued at $24 million in 2020 & is projected to reach $34 million by 2030. It is expected to grow at a 5% CAGR between 2021 and 2030.

Potato chips and crisps are thin slices of potato, fried in oil or baked until crisps. It is one of the popular snack food consumed across the world.

The potato is a good source of vitamins, minerals, potassium, and Vitamin C. There are various health benefits of potatoes such as preventing heart disease, reducing inflammation and reduced cancer, helping weight gain, relieving high blood pressure, and stimulating brain function.

Global Potato Chips and Crisps Market: Dynamics

Changing lifestyles and the rising popularity of potato chips among individuals due to busy lifestyles are major factors expected to drive the growth of the global market over the forecast period.

Rapid urbanization, rising demand for packaged food, and increasing disposable income are some other factors expected to drive the growth of the global market during the fore-coming year.

In addition, manufacturing companies are offering various food products with attractive packaging to gain the attraction of maximum consumers is another factor expected to have a positive impact on the global market growth over the forecast period.

Rising consumer inclination toward healthy food and an increasing working population are factors anticipated to propel the market growth during the forecast period.

Global Potato Chips and Crisps Market: Segment Analysis

Among the type segments, the sliced segment is expected to account for the highest revenue share and is projected to maintain its dominance over the forecast period.

Among the taste segments, the plain segment is expected to register significant revenue growth in the next coming years, owing to increasing demand for plain potato chips and highly popular among children.

Among the distribution channel segments, the supermarket segment is expected to account for a significant revenue share of the market and is projected to grow over the forecast period. A wide range of products are available under a single roof and relatively at a low price.

Global Potato Chips and Crisps Market: Regional Analysis

The North American market is expected to hold a major revenue share in the global potato chips and crisps market and is projected to maintain its dominance over the forecast period.

This is primarily due to the increasing demand for potato chips and crisps among the working population and rising disposable income in the North American region.

In addition, growing consumer preference for healthy snacks for energy boosters and the presence of healthy snack manufacturers in countries such as the US and Canada are factors driving the growth of the target market in the region.

The Asia Pacific market is expected to register the fastest growth rate in the target market due to the rising population and increasing food & beverages sector, especially in emerging economies such as India and China, in the region.

The market for potato chips and crisps in Europe, Latin America, and Middle East & Africa is expected to account for moderate growth over the forecast period.

Global Potato Chips and Crisps Market Segmentation:

Segmentation by type:

• Sliced
• Compound
• Baked
• Dehydrated

Segmentation by taste:

• Plain
• Salted
• Chili
• Flavored

Segmentation by distribution channel:

• Convenient Stores
• Supermarkets
• Independent Retailers

Segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa