Air Fryer Market By Product Type (Manual, Digital), By End-User (Commercial, Residential), By Distribution Channel (Online, Offline), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032
-
8862
-
June 2023
-
185
-
-
This report was compiled by Vishwa Gaul Vishwa is an experienced market research and consulting professional with over 8 years of expertise in the ICT industry, contributing to over 700 reports across telecommunications, software, hardware, and digital solutions. Correspondence Team Lead- ICT Linkedin | Detailed Market research Methodology Our methodology involves a mix of primary research, including interviews with leading mental health experts, and secondary research from reputable medical journals and databases. View Detailed Methodology Page
-
Quick Navigation
Report Overview
Air Fryer Market size is expected to be worth around USD 1958.4 Mn by 2032 from USD 868.3 Mn in 2022, growing at a CAGR of 8.7% during the forecast period from 2023 to 2032.
The all-encompassing Global Air Fryer Market Research Report encapsulates a comprehensive, intricate analysis of the ever-evolving market dynamics, trends, opportunities, threats, and challenges faced by the enigmatic industry. This meticulous examination delves into the labyrinthine depths of the market, unraveling its enigmatic nature and shedding light on its cryptic essence.
Behold, the Air Fryer an extraordinary culinary contraption that transcends the conventional paradigms of cooking, harnessing the power of scorching air to transmute raw ingredients into sumptuous culinary delights. It has emerged as an exemplar of gastronomic enlightenment, a beacon of health-consciousness that permeates the stratosphere of dietary prudence. Fusing the realms of flavor and nourishment, this ethereal contraption adorns the realm of cooking, bestowing upon it a newfound equilibrium of wholesome indulgence.
The Air Fryer Market, a pulsating microcosm of economic dynamism, thrives on the very pillars of health consciousness, an upsurge in obesity, and an insatiable craving for gastronomic convenience. A symphony of demand and supply, this thriving marketplace bears witness to the perpetual dance between consumer aspirations and industrial prowess. As health becomes a paramount concern, the Air Fryer has emerged as the vanguard of culinary innovation, orchestrating a symphony of flavors while appeasing the discerning palates of a health-conscious clientele.
Against a backdrop of relentless progress, the Air Fryer Market emerges as an indomitable force, its upward trajectory unfazed by the ebbs and flows of economic tides. Propelled by an unwavering pursuit of healthier food choices and a burgeoning tide of health-conscious consumerism, this market unfurls its wings, soaring to unprecedented heights. Its fervent march continues unabated, propelled by a constant stream of innovation and an insatiable hunger for culinary brilliance. As the future unfurls before us, we can only bear witness to the irresistible allure of the Air Fryer, an indomitable force that permeates the realms of commercial kitchens, the hospitality industry, and the enigmatic universe of home appliances.
Embracing its multifaceted nature, the Air Fryer thrives in a myriad of applications, each as tantalizing as the next. In the hallowed halls of the food service industry, this remarkable contraption finds solace, its ethereal presence permeating the very essence of culinary excellence. Commercial kitchens, driven by an unwavering commitment to healthier alternatives, embrace the Air Fryer, transforming classic dishes into virtuous renditions of gastronomic ecstasy. The humble French fry, the delectable chicken wing, and the hallowed onion ring, all succumb to the transformative touch of the Air Fryer, emerging as paragons of health-conscious indulgence.
Driving Factors
Increasing Health Consciousness among Consumers
As the emphasis on healthful living increases, consumers are becoming more aware of their dietary habits. This has increased the demand for healthier culinary options. By using little or no oil, air fryers enable individuals to prepare their beloved foods in a healthier and more nutritious manner.
Convenience and User-Friendly Features
The convenience factor plays a significant role in air fryers' popularity. These appliances are designed to be user-friendly and do not require any specialized knowledge or training to operate. They are suitable for small kitchens, meeting the requirements of city dwellers. In addition, air fryers are outfitted with features such as digital displays and simple temperature and time controls, which enhance the overall cooking experience.
Artificial Intelligence and IoT Integration
The combination of Artificial Intelligence (AI) and the Internet of Things (IoT) has the potential to revolutionize the air fryer market. Smart air fryers with the ability to learn and adjust culinary settings based on the user's preferences may be developed using artificial intelligence. This innovative technology would enhance the user experience and provide customized culinary results.
Shift toward sustainable cooking methods
Growing awareness of environmental issues is prompting a transition toward more sustainable cooking practices. This change may affect the demand for air fryers and push consumers toward more eco-friendly options.
Veganism and Plant-Based Diets on the Rise
The increasing prevalence of veganism and plant-based diets has generated substantial demand for appliances that can accommodate these dietary preferences. Air fryers are likely to benefit from this trend due to their versatility and ability to cook a wide variety of plant-based dishes.
Restraining Factors
Very High Initial Cost
Typically, air fryers have a higher initial cost than conventional fryers. This can be a significant disadvantage for consumers on a tight budget, who may not be willing to spend a substantial amount of money on an appliance they are uncertain will meet their needs. This high initial price can also hinder the development of the air fryer market by discouraging consumers from purchasing the product.
Very Limited Capacity
The capacity of air fryers is another market constraining factor. The limited capacity of most air fryers means that consumers can only prepare tiny quantities of food at once. This may be inconvenient for those who wish to prepare larger meals or host visitors. The limited capacity is primarily due to the design of the appliance, which must evenly distribute heated air around the food.
Potential Variations in Cooking Results
The potential for varying culinary outcomes is an additional factor that could restrain the air fryer market. Air fryers are a relatively new technology with a learning curve associated with achieving optimal results. Depending on the brand, model, and food being prepared, cooking durations and outcomes can vary. Consumers may be hesitant to purchase an air fryer if they lack confidence in its ability to produce consistent, delectable results every time.
Product Type Analysis
Innovation and technological advancements in the kitchen appliances industry have recently fuelled an exponential growth rate in the air fryer market. The digital segment maintains the lion's share of the air fryer market, among the available product types. Consumers' cooking experiences have been fundamentally transformed by the digitization of domestic appliances. The prevalence of digital air fryers can be attributed to the fact that modern consumers seek the flexibility and convenience of modern kitchen appliances that simplify the cooking process.
Due to a rise in economic development in emerging economies, the global air fryer market is expanding at a rapid rate. As the middle class of developing nations grows, so does the demand for contemporary household appliances. In addition, the rising popularity of smart homes and connected devices contributes to the growth of digital kitchen appliances in developing nations. The incorporation of new features and technologies into kitchen appliances, such as digital timers, temperature sensors, and Bluetooth connectivity, also contributes to the expansion of the global air fryer market.
The modern consumer is technologically adept and seeks to automate and streamline their daily tasks. Digital air fryers are the optimal option for consumers who place a premium on convenience and culinary simplicity. The air fryer market is evolving in tandem with the changing consumer preference for technological adoption in their daily lives. Digital air fryers are outfitted with touchscreens and wireless connectivity options, allowing consumers to remotely control them. Internet of Things (IoT)-enabled digital segment air fryers can be controlled via smartphones and voice assistants, making the culinary process more dynamic and intuitive.
End User Analysis
In recent years, the air fryer has acquired a great deal of popularity due to its ability to cook healthy and delicious food with less oil. The residential segment dominates the global air fryer market, as consumers prefer air fryers to conventional deep fryers. The residential segment is subdivided into small, medium, and large-sized air fryers to meet the requirements of various households. Moreover, the proliferation of e-commerce platforms has made it simpler for consumers to access and purchase air fryers, thereby contributing to the residential segment's growth rate in the global air fryer market.
As the middle class of emerging economies such as India, China, and Brazil expands, the demand for domestic appliances such as air fryers has increased. The rising discretionary income of consumers in emerging economies has compelled them to enhance their kitchen appliances, driving the residential segment of the air fryer market forward. The affordability of air fryers in these economies has also contributed to the increase in sales volume.
The U.S. Department of Agriculture advises reducing the consumption of deep-fried foods due to the negative health effects of deep-frying. As a result, the global adoption of air fryers has increased, with consumers opting for air fryers in order to maintain a healthy lifestyle while still savoring tasty meals. In the coming years, the residential segment of the air fryer market will develop the quickest due to the availability of various sizes, designs, and prices, as well as the rising awareness of healthy living.
Distribution Channel Analysis
The air fryer market is distributed via a variety of channels, including online and offline retailers. With the rise of e-commerce, online channels have witnessed a substantial increase in air fryer market sales volume and growth rate. However, offline channels still retain the majority of the market share.
Increasing economic growth in emergent economies has resulted in the establishment of new offline stores, allowing for the expansion of the distribution channel. With a growing population and demand for kitchen appliances, offline stores are still preferred to online channels in some countries, especially where the culture of direct physical purchasing is still prevalent.
Consumer preference for offline air fryer purchases varies from country to country. Before making a purchase, consumers in developing nations prefer offline channels because they rely on physical contact and visual inspection of products. In contrast, consumers in developed countries favor online shopping, predominantly due to convenience factors such as home delivery and e-wallets.
Key Market Segments
By Product Type
- Manual
- Digital
By End-User
- Commercial
- Residential
By Distribution Channel
- Online
- Offline
Growth Opportunity
Expansion into emerging markets
In industrialized markets, such as North America and Europe, the air fryer market is already well-established. Nonetheless, emerging markets have enormous development potential due to rising per capita incomes and the adoption of new technologies. Asia-Pacific and Latin America are anticipated to be the fastest-growing regions in the global air fryer market, with India and China leading market penetration. These regions are viewed as a potential resource by manufacturers, who are investing in marketing and promotional activities to increase brand awareness and sales.
Multi-Functional Air Fryers
No longer are air fryers simply a healthier alternative to deep fryers. With the ability to broil, grill, toast, and roast, modern air fryers are multifunctional. Manufacturers are capitalizing on this trend by offering a diverse selection of multi-functional air fryers, which are gaining popularity among consumers seeking convenience and value in a single product. In the future years, consumer preferences and technological developments are anticipated to accelerate the shift toward multifunctional air fryers.
Smart and Connected Technologies
Smart and connected technologies are revolutionizing every aspect of our existence, including the air fryer market. Manufacturers are incorporating intelligent features such as WiFi connectivity, voice control, and smartphone applications into their products. These features allow consumers to control their air fryers from any location, making cooking more convenient and straightforward. As manufacturers strive to differentiate themselves in an increasingly competitive market, the trend toward smart and connected air fryers is expected to continue.
Collaborations with Influencers
Due to their ability to reach a large audience and influence consumer behavior, influencers have become a crucial component of contemporary marketing. In order to advertise their products, manufacturers have partnered with influencers in the air fryer market. Collaborations with influencers have proven to be a fruitful marketing strategy, as many consumers believe in influencers' recommendations. As the trend toward healthier eating habits persists, collaborations with influencers will likely become even more important in promoting air fryers to health-conscious consumers.
Latest Trends
Compact Air Fryer Models
With their small dimensions and portability, compact air fryer models have taken over the market, making them essential appliances for small households and apartment living. This increasing demand for compact air fryers has compelled manufacturers to create models that fit readily into small spaces. The performance of the fryer is unaffected by the fryer's size, allowing users to experience delicious, nutritious food with ease.
Innovative Heating and Circulation Technologies
In recent years, air fryer technology has also significantly advanced. Innovative heating and circulation technologies enable the preparation of nutritious and delectable cuisine. The hot air is evenly distributed throughout the complete food basket, evenly cooking the food. This results in low-fat, flavorful cuisine that is perfectly crispy.
The Eco-Friendly Choice
Manufacturers of air fryers have produced energy-efficient appliances in response to rising energy costs and a growing interest in sustainability. Not only are these new models healthier for the environment, but they also save users money. Energy-efficient air fryers use less energy and reduce cooking time, making them a popular choice among environmentally conscious consumers.
Exploring New Flavors and Ideas
The vast number of recipes that can be prepared in an air fryer is one of the primary factors propelling the air fryer market. From chicken wings to kale chips, air frying permits an infinite variety of flavor combinations that will leave your taste receptors wanting more. Asian, Indian, and European cuisines have all been adapted to be prepared in an air fryer, introducing new flavors to the industry.
Regional Analysis
Currently, the market for air fryers is expanding swiftly, with North America holding a dominant position in the industry. For health and environmental reasons, an increasing number of individuals are switching from traditional deep frying to air frying, resulting in a surge in demand for air fryers. This article will explain how and why North America currently dominates the air fryer market.
The air fryer market is anticipated to expand at a steady rate. As consumers pursue healthier alternatives to traditional fried foods, it is anticipated that the demand for air fryers will persist. Air fryers are now available at a variety of price points and with consumer-preferred features thanks to manufacturers' ongoing innovations in technology and product design to meet rising consumer demand and the expanding tech-savvy market.
Recent reports indicate that North America dominates the world in the air fryer market. More than 35% of the market was accounted for by the region in 2020. The growth of the air fryer market can be attributed to the increasing health concerns of consumers, as well as the appliance's convenience and versatility.
With a developing trend toward plant-based foods, North America has a significant number of vegetarians and vegans, and it is anticipated that these numbers will continue to rise. An air fryer would integrate seamlessly into the plant-based lifestyle of North Americans. It is evident from the region's plant-based food market's consistent growth.
Key Regions and Countries
North America
- US
- Canada
- Mexico
Western Europe
- Germany
- France
- The UK
- Spain
- Italy
- Portugal
- Ireland
- Austria
- Switzerland
- Benelux
- Nordic
- Rest of Western Europe
Eastern Europe
- Russia
- Poland
- The Czech Republic
- Greece
- Rest of Eastern Europe
APAC
- China
- Japan
- South Korea
- India
- Australia & New Zealand
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Rest of APAC
Latin America
- Brazil
- Colombia
- Chile
- Argentina
- Costa Rica
- Rest of Latin America
Middle East & Africa
- Algeria
- Egypt
- Israel
- Kuwait
- Nigeria
- Saudi Arabia
- South Africa
- Turkey
- United Arab Emirates
- Rest of MEA
Key Players Analysis
Philips is a major participant in the air fryer market. This brand is well-known for its innovative culinary technologies and high-quality products. Its air fryers are designed to provide speedy, dependable cooking with minimal oil and maximal convenience.
Black and Decker is another significant player in the air fryer market. The brand has years of experience producing consumer-friendly appliances, and its air fryers are not an exception. Black and Decker air fryers are constructed with features that make them simple to use, clean, and maintain, as well as durable.
T-fal is a major participant in the air fryer market. The manufacturer is renowned for its high-performance cookware and appliances, and its air fryers are no exception. T-fal air fryers are available with a variety of culinary capacities, timers, and other features designed to make air frying even more convenient.
Top Key Players in Air Fryer Market
- Koninklijke Philips N.V.
- Black and Decker
- T-fal
- Rosewill Inc.
- Conai LLC
- Newell Brands
- Myer Corporation
- Bajaj Electricals Ltd
- SharkNinja Operating LLC
- Prestige Ltd
- Breville Inc.
- Other Key Players
Recent Development
- In 2022, Philips, a leading brand in air fryers, launched its new air fryer product line that boasts improved features and performance.
- In 2023, Not to be outdone, Ninja Foodi launched its new air fryer oven product. This new product promises to be a game-changer in the market, providing users with multiple functions in a single appliance. With its large capacity and sleek design, the Ninja Foodi air fryer oven is sure to be a hit with consumers.
- In 2023, Instant Pot, a household name in the kitchen appliance industry, also launched its new air fryer duo product. This product combines the popular Instant Pot pressure cooking technology with air frying capabilities for a versatile cooking experience.
Report Scope
Report Features Description Market Value (2022) USD 868.3 Mn Forecast Revenue (2032) USD 1958.4 Bn CAGR (2023-2032) 8.7% Base Year for Estimation 2022 Historic Period 2016-2022 Forecast Period 2023-2032 Report Coverage Revenue Forecast, Market Dynamics, COVID-19 Impact, Competitive Landscape, Recent Developments Segments Covered By Product Type (Manual, Digital)
By End-User (Commercial, Residential)
By Distribution Channel (Online, Offline)Regional Analysis North America – The US, Canada, & Mexico; Western Europe – Germany, France, The UK, Spain, Italy, Portugal, Ireland, Austria, Switzerland, Benelux, Nordic, & Rest of Western Europe; Eastern Europe – Russia, Poland, The Czech Republic, Greece, & Rest of Eastern Europe; APAC – China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, & Rest of APAC; Latin America – Brazil, Colombia, Chile, Argentina, Costa Rica, & Rest of Latin America; Middle East & Africa – Algeria, Egypt, Israel, Kuwait, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates, & Rest of MEA Competitive Landscape Koninklijke Philips N.V., Black and Decker, T-fal, Rosewill Inc., Conai LLC, Newell Brands, Myer Corporation, Bajaj Electricals Ltd, SharkNinja Operating LLC, Prestige Ltd, Breville Inc., Other Key Players Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. Purchase Options We have three licenses to opt for Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF) -
-
- Koninklijke Philips N.V.
- Black and Decker
- T-fal
- Rosewill Inc.
- Conai LLC
- Newell Brands
- Myer Corporation
- Bajaj Electricals Ltd
- SharkNinja Operating LLC
- Prestige Ltd
- Breville Inc.
- Other Key Players