Global Iced Tea Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027

MarketResearch.biz delivers in-depth insights on the global iced tea market in its upcoming report titled, “Global Iced Tea Market Trends, Applications, Analysis, Growth, and Forecast: 2017 to 2027”. The global iced tea market is estimated to register a CAGR of more than 9.5% in terms of value during forecast period 2017–2027. The report offers in-depth insights, revenue details, and other vital information regarding the target market, and the various trends, drivers, restraints, opportunities, and threats till 2027. The report offers insightful and detailed information regarding the various key players operating in the market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, acquisitions & mergers, and market footprint. The global iced tea market report has been segmented on the basis of product type, form, distribution channel, and region.

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This report is based on synthesis, analysis, and interpretation of information gathered regarding the target market from various sources. Our analysts have analyzed the information and data and gained insights using a mix of primary and secondary research efforts with the primary objective to provide a holistic view of the market. In addition, an in-house study has been made of the global economic conditions and other economic indicators and factors to assess their respective impact on the market historically, as well as the current impact in order to make informed forecasts about the scenarios in future.

Iced tea is a popular packaged drink in the form of cold tea. The iced tea is sweetened using sugar or syrup. In addition, it is also infused with flavored syrups such as lemon, peach, and cherry.

Increasing consumer preference towards iced tea as a healthy alternative, owing to its antioxidant and natural content is a key factor expected to drive growth of the global market over the forecast period. For instance, according to report published by Tea Association USA in 2015, tea compounds such as epigallocatechin gallate (EGCG) play an important role in the protection against cancer. In addition, increasing consumption of iced tea owing to its lower sugar content as compared to other carbonated soft drinks is another factor expected to further fuel growth of the target market over the forecast period. Furthermore, growing popularity of iced tea as beverage across the globe is another factor expected to propel growth of this market. For instance, according to Tea Association of USA – tea is second most consumed drink after water in which around 80% of tea consumed in iced form.

However, use of artificial sweeteners in iced tea is expected to restrain growth of the global market over the forecast period.

Ongoing trend observed in the target market is rising consumer awareness regarding sugar content in beverages is resulting in increasing adoption of iced tea. For instance, Slo-Jo introduced a range of sugar-free iced teas in 2016, which is popular among health conscious customers.

Development of new products and flavors are major factors expected to create potential opportunities for players operating in the target market in order to improve their position. For instance, Steaz introduced a sugar free iced tea infused with passion and dragon fruit flavors, in addition to jasmine hibiscus with sweetened lime in 2017.

The market in North America followed by Europe is expected to dominate growth of the target market in terms of revenue over the forecast period, owing to increasing preference of consumers towards ready-to-drink beverages. In addition, market in Asia Pacific is expected to register significant growth over the forecast period.

Global iced tea market segmentation:

Segmentation by product type:

• Black Iced Tea
• Green Iced Tea

Segmentation by form:

• Liquid
• Powder
• Premix

Segmentation by distribution channel:

• Online
• Supermarkets
• Hypermarkets
• Specialty Stores
• Restaurants

Segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa