Global Yerba Mate Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2028

Global Yerba Mate Market: Overview

“The global Yerba mate Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

Yerba mate is also known as Ilex paraguariensis, is used for making beverage named mate. It is native to South America Atlantic rainforest. Availability of yerba mate can be infused with various flavors such as pomegranate, grapefruit, etc. is making the consumer more inclined towards its consumption.

High consumption of yerba mate as a healthy beverage among individuals is a major factor driving growth of the global yerba mate market. Yerba mate contains high levels of anti-oxidants and nutrients that are beneficial for human health.

It also contains vitamin E, vitamin C, selenium, zinc, saponins, that has natural anti-inflammatory properties. It helps to improve the immunity system, reduces sugar levels in blood and risk of heart diseases. These are some of the factors supporting growth of the global market. Furthermore, the caffeine content in yerba mate is an energy booster and can be beneficial for health if consume red in certain amounts is propelling growth of the global yerba mate.

However, yerba mate contains caffeine that can cause nervousness and restlessness, high blood pressure, insomnia, vomiting among some individuals. In addition, yerba mate can also adversely affect health if consumed in large amounts. These are some of the factors that may hamper growth of the global yerba mate market. Nevertheless, the use of yerba mate for various applications can create high revenue opportunities for players in the target market.

Global Yerba Mate Market: Segment Analysis

Among the form segments, the powder segment dominates the global market in terms of revenue and is anticipated to maintain its position in the near future. Increasing use of yerba mate in powdered form for dietary supplements is a factor expected to drive growth of this segment in the global market. In addition, yerba mate in powder form is easily absorbed by the body is another factor anticipated to increase its demand in the coming years.

Among the application segments, the food & beverage segment is accounted for major share in terms of revenue and anticipated to maintain its dominance over the forecast period. Increasing consumption of yerba mate as herbal tea among individual, owing to its various medicinal properties and health benefits is a factor supporting growth of this segment in the global market.

Global Yerba Mate Market: Regional Analysis

Countries in South America such as Argentina, Uruguay, and Brazil are major yerba mate producing countries in the world. Argentina is also a major consumer of yerba mate. Market in Europe and North America are anticipated to register lucrative growth in terms of revenue over the forecast period.

Increasing demand for yerba mate in countries such as France, Germany, US is a factor supporting growth of the yerba mate market in these regions.

Market in Asia Pacific is expected to register lucrative growth in terms of revenue in the near future. Growing retail sector in countries such as India and China, coupled with changing food habits are factors anticipated to augment growth of the yerba mater market in Asia Pacific region.

Global Yerba Mate Market Segmentation:

Segmentation by Form:

• Powder
• Concentrate
• Others (Tablets, Capsules, etc.)

Segmentation by Application:

• Dietary Supplements
• Functional Foods
• Food & Beverage
• Cosmetics & Personal Care

Segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa