Global Waffle Maker Market Forecast, Trend Analysis And Competition Tracking - Market Insights 2015 to 2031

Waffle Maker: Goodbye Pancakes, Hello Waffles!

Demand For Waffle Maker From 2015 To 2020 Vs. Future Market Projections For 2021-2031

Introduction: Way To Waffle Off Stress

A waffle, a Belgian specialty originating from Liege, is a crispy pancake variant with a distinctive pattern of small square indentations. It is made from an egg-based dough served in a warming dish brushed or spread with butter and then cooked until crisp. The waffle was an early form of food that could be eaten without using utensils, making it easy to carry and simple to prepare and cook with limited equipment. They are eaten worldwide, particularly in Belgium, with over a dozen regional varieties. This is not surprising as Belgians have been eating waffles for centuries. Waffles are most commonly served as a breakfast food, but they are also common as a dessert item.

A waffle iron or waffle maker is an appliance that cooks waffles, typically made from batter and then cooked in a waffle iron. Waffle irons may be round, square, or rectangular. They are traditionally square or rectangular, with both sides having the same pattern to produce a grid-like appearance. The standard size is deep enough for two thin waffles to fit comfortably inside. It creates waffles in the shape of the grids. A typical waffle has an egg-shaped center and a patterned exterior. Typical toppings include powdered sugar, syrup, fruit, and whipped cream.

Market Dynamics: Skip The Cereal And Have A Waffle Instead!

Consumers have been shifting towards a DIY concept and adopting healthy eating habits in recent years, leading to a rise in demand for waffle makers. The increasing popularity of waffles has caused an increase in the sale of waffle irons. Sales have reached their highest levels, with more than 1.7 million units sold in 2017 alone. The market is rapidly expanding due to the popularization of "clean eating" and the increased preference for fresh food products. Furthermore, the increased interest in the cuisine has resulted in new waffle irons being released to meet demand, such as Belgian Waffle Grills and Belgium Waffle Machines.

End-user demand for superior and long-lasting cooking equipment is evolving. One particular type of cooking equipment, waffle makers, are not immune to the trend. Consumer demand for waffle makers that can produce more than just waffles has increased steadily. This change in consumer preference is due to the increasing number of people who want durable products to cook waffles and other foods. The demand for automated products in the foodservice industry is compelling manufacturers of waffle makers to innovate. Waffle maker manufacturers are responding to this need by developing new technologies and designs that will automatically produce various types of waffles. To accommodate these needs, these companies are designing innovative models with endless possibilities for customization.

Moreover, consumption of high-fiber waffles is on the rise in the US, and this trend has been attributed to the advent of the "waffle iron" and its ability to be used at home. Consumers have been experimenting with substituting ingredients such as bran and oat flour to create a higher fiber product that can be cooked at home.

COVID-19 Impact Analysis: Waffles Are Literally About To Get A Lot More Popular

The lockdown challenged people who loved waffles, as supplies were low and many businesses were closed. However, the recent invention of the waffle maker during this time allowed for an alternative to pancakes and other breakfast dishes. It also gave people with homes and supplies a way to eat well and offer hospitality to others in need. During the lockdown, people invented new recipes with the waffle maker. These recipes included "waffle ice cream cones" and "pizza waffles." Due to the waffle maker's variety, it became a popular resource during the pandemic lockdown.

In recent years, as more and more people have been drawn to the social media trend of posting pictures of "delicious" waffles and other desserts, there has been a spike in those trying out these new dishes. This is another factor that increased sales of the waffle makers.

Segment Insights: Unique Taste Of Homemade Waffles

The Belgian waffle maker is expected to hold the largest share in the global waffle maker market because it produces deep, thick waffles. It can create up to three waffles at a time, while most other models only make one or two. The Belgian waffle maker also has larger cooking surfaces than its counterparts, enabling it to simultaneously switch between baking and steaming. A commercial segment holds the largest share of the global waffle maker market. Commercial waffle makers are often found in restaurants or hotel kitchens to make mid-to-large batches of waffles, which means they are more expensive than household models. Companies like Cuisinart, Black + Decker, and Waring Pro are the most popular brands in this sector.

Report Scope

• Forecast Period: 2022-2031

• Actual Year: 2021

• Historical Data Available for: 2015-2020

Key Segments Covered

Waffle Maker Market, By Product Type

• Classic Waffle Maker

• Belgian Waffle Maker

• Mini Waffle Maker

• Flip Waffle Maker

• Shaped Waffle Maker

• Other Waffle Makers

Waffle Maker Market, By Distribution Channel

• Supermarkets/ Hypermarkets

• Specialty Stores

• Online Stores

• Other Distribution Channels

Waffle Maker Market, By End-Use

• Commercial

• Residential