Global Virtual Fitting Room Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast: 2019–2028

“Global Virtual Fitting Room Market Analysis Trends, Applications, Analysis, Growth, and Forecast to 2028” is a recent report generated by MarketResearch.biz. The global virtual fitting room market report has been segmented on the basis of component, end-use, and region.

Global Virtual Fitting Room Market: Overview

Virtual fitting room is an advanced technology which helps buyers to try various clothes in a virtual pattern. By using this technology, and individual does not need to wear clothes and check, instead a virtual body is used to try clothes to check and make decisions while shopping. Virtual fitting room allows consumer to select color of clothes, size, fitting, style and other options that are relevant to the product purchased. In other words, virtual fitting room is an artificial way of trying clothes while purchasing and is similar to video games version of a changing room.

Global Virtual Fitting Room Market: Dynamics

Increasing implementation of improved technology in order to offer better shopping experience to buyers is a major factor expected to drive revenue growth of global virtual fitting room market. Additionally, increasing focus of sellers towards increasing conversion rates of sales and minimizing exchange and return rates of purchased clothes are other major factors projected to drive growth of the global virtual fitting room market.

Moreover, E-commerce shopping industry has comparatively higher rate of returns and exchanges of apparel due to wrong fitting and size. To reduce this exchange and return rate, and to enhance online shopping experience various online retailers are adopting this virtual fitting room technology. This is some of the other key factor expected to drive growth of the global virtual fitting room market. Increasing usage of smartphones and rising trend of online shopping owing to shortage of time and attractive offers are also factors projected to drive growth of the global virtual fitting room market.

Rising investments for adoption of technological advanced devices in clothing retail industry to enhance customer experience is another major factor expected to fuel growth of the global virtual fitting room market.

However, lack of awareness about this advanced technology is major factor expected to hamper growth of the global virtual fitting room. In addition, high costs of such type of technology is expected to hinder growth of the global virtual fitting room market.

Global Virtual Fitting Room Market, Analysis by Segments

Among the end-use segments, the physical store segment is estimated to dominate in the global virtual fitting room market. Increasing implementation of these virtual fitting rooms in physical stores in order to enhance customer experience is a major factor expected to drive growth of this segment. In addition, usage of high-tech technology such as VR and AR, to fulfil increasing expectations of customers, various physical stores have adopted virtual fitting room technology, which is expected to boost revenue contribution from the physical store segment in the global market.

Moreover, retailers all over the world are using this virtual fitting room in physicals stores for various purposes such as for apparel, eyewear, jewelry, watches, etc. and this is expected to support higher adoption of virtual fitting room in physical stores.

Global Virtual Fitting Room Market, Analysis by Region

North America market is expected to account for highest revenue share in the global virtual fitting room market. Permeation of virtual fitting room technology in North America as well as penetration of network based solutions are factors expected to drive revenue growth for the manufactures in the global virtual fitting room in North America.

Global Virtual Fitting Room Segmentation:

Segmentation by Component:

• Hardware
  • Pre-fabricated
  • Customized
• Software
  • Firmware/Platform
  • Mobile Application
• Services
  • Consulting
  • Integration
  • Maintenance

Segmentation by End-use:

• E-commerce
• Physical Store
  • Apparel
  • Jewelry and Watches
  • Eyewear
  • Others (Shoes, Accessories)

Segmentation by Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East & Africa

• Zugara, Inc.
• Visualook
• Virtusize AB
• True Fit Corporation
• Total Immersion
• Sizebay
• Secret Sauce Partners Inc.
• VRnow GmbH
• Metail Limited
• Imaginate Software Labs Pvt Ltd.