Global Shapewear Market Forecast, Trend Analysis And Competition Tracking - Global Market Insights 2015 to 2031

Shapewear Market Overview:

“The Shapewear Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

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Shapewear is a type of foundation garment covering the whole body and is usually made from cotton, polyester, nylon, or spandex.

They often disguise the torso and stomach area, so clothing drapes better. Shapewear also provides support for the back, breasts, and buttocks.

There are many different types of shapewear, including bras, briefs, or girdles. It is a shaping garment designed to create curves for an "ideal" female body type. Shapewear usually follows the human body's natural shape, so garments are typically in one piece.

Shapewear was initially designed to support the bust and abdomen, but it has evolved to include all body parts.

It is worn for both everyday tasks and special occasions. Shapewear is a wide variety of undergarments designed to make a body appear slimmer.

It includes any garment worn below the waist, such as corsets and briefs, usually made of stretchy materials, which are tight-fitting. The garments are usually targeted at women who want to minimize their size or enhance their shape.

Shapewear can also be built-in for dresses and clothing. This type of shapewear is often seen in a dress or skirt with an elastic band that lifts and supports the wearer's backside, hips, and stomach. A girdle may also be worn to achieve this look.

Some dresses also come with built-in shapewear like Spanx or a shaping slip.

Market Dynamics: Thinking Too Thin?

Companies have been expanding their product offerings in the booming shapewear market.

A greater variety of shapewear has been introduced to accommodate various body types in recent years. As a result, companies have been able to sell more items and offer more customization options that meet consumers' needs.

This boosts sales and allows companies to maintain a high level of customer satisfaction. Many factors contribute to this boom; however, one of the leading causes is the advent and proliferation of clothing sizes.

The body positivity movement and acceptance of diverse body shapes have also contributed significantly to this growth. More people feel able to purchase and wear shapewear due to less pressure from society. It is not uncommon for adults in America to suffer from body image issues and dissatisfaction with their appearance.

However, the shapewear industry has recently grown in younger consumers who wish to feel more confident wearing skimpy clothing and swimwear. Recently, brands like SKIMS and Heist have emerged from expanding this market among young girls and women.

Some women may find that the weight loss after birth is slower than anticipated, leading to failures of self-confidence. Research suggests that new mothers are demanding shapewear on a larger scale than usual as they begin to recognize their need for clothing that will support them and help disguise their extra pounds after giving birth.

New mothers want to feel better about themselves but often face self-consciousness because of their shape, especially in the first few weeks after childbirth. These factors are anticipated to strengthen the projected profit margins for this market during the forecast period.

COVID-19 Impact Analysis: Looking Good Has Never Taken So Little Time Before

The closure of shopping malls and stores during the pandemic had a negative impact on the shapewear market.

The lack of people who frequented retail stores caused much lower demand for shapewear items. In many cases, people stopped going out to avoid the infection.

The closure of malls and stores caused a delay in the delivery of shapewear to retailers, which reduced sales. This led to a decrease in the revenue for the shapewear market.

Segment Insights: The Struggle Of Defining The Perfect Shape

The specialty stores segment dominated the shapewear market and accounted for the largest revenue share. This is because these companies are able to offer their customers more personalized service than they would receive at larger retailers like Macy's or Walmart.

Furthermore, these companies also offered the most expansive selection of products, including higher-end brands that are not found in department stores.

The online markets will experience significant growth in the shapewear market. This is due to the increase in internet shopping and the convenience of purchasing goods from the comfort of one's own home.

The growth in this market will be advantageous for retailers who sell shapewear online, as they can offer their products at a lower price point with reduced shipping fees while still maintaining profitability.

North America dominated the shapewear market and accounted for the largest revenue share. The region was heavily reliant on the US, which accounted for about XX% of the market's total size.

Hence, it is evident that the North American region played a significant role in shaping the landscape of the global shapewear market over the reporting period.

Report Scope

• Forecast Period: 2022-2031

• Actual Year: 2021

• Historical Data Available for: 2015-2020

Key Segments Covered

Shapewear Market, By Product Type

• Body Suit

• Corset

• Waist Cinchers

• Camisole/ Tights

• Other Product Types

Shapewear Market, By Distribution Channel

• Supermarkets/ Hypermarkets

• Specialty Stores

• Online Stores

• Other Distribution Channels