Shapewear Market Report By Product Type (Bodysuits, Corsets, Control Panties, Long Leg Shapewear, Seamless Shapewear, Waist Cinchers, Others), By Material Type (Nylon, Cotton, Spandex, Others), By Distribution Channel (Online Stores, Offline Stores [Supermarkets/Hypermarkets, Specialty Stores, Departmental Stores, Others]), By End-User (Women, Men, Unisex), By Application (Outerwear, Innerwear), By Control Level (Light Control, Moderate Control, Firm Control), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenari

Report Overview

The Global Shapewear Market size is expected to be worth around USD 4.5 Billion by 2033, from USD 2.6 Billion in 2023, growing at a CAGR of 5.8% during the forecast period from 2024 to 2033.

The Shapewear Market involves the production and sale of garments designed to shape and support the body. These products include bodysuits, control briefs, and compression garments. The market is driven by consumer desire for a slim and toned appearance and the influence of fashion trends.

Key consumers are women, although men’s shapewear is also gaining popularity. Major distribution channels include retail stores, e-commerce, and specialty boutiques. Innovation in materials and designs, such as breathable fabrics and seamless construction, enhances market appeal. Challenges include comfort and fit issues. The market is competitive with numerous brands offering diverse products. Growth is expected due to increasing body consciousness and fashion trends.

The shapewear market is witnessing steady growth, driven by increasing consumer demand for body-contouring apparel that enhances appearance and confidence. In the United States, the majority of shapewear products are categorized as “underwear,” reflecting their primary use for body shaping under regular clothing. However, the market shows diversity with 9% of shapewear considered as “hosiery,” 8% as “tops,” 5% as “bottoms,” and smaller segments in “all-in-ones” (4%), swimwear (2%), and dresses (1%).

The diverse categorization highlights the expanding application of shapewear across different types of apparel. This trend is influenced by the growing awareness of body positivity and the desire for functional yet fashionable clothing. The evolution of fabric technology and innovative designs also play a crucial role, offering consumers more comfortable and effective shapewear options.

In addition, the market is supported by increasing online retail sales, which provide consumers with easy access to a wide range of products and brands. This accessibility, coupled with targeted marketing campaigns on social media platforms, is driving consumer engagement and expanding market reach.

Companies in the shapewear market are focusing on product innovation and diversification to meet varied consumer needs. They are investing in research and development to create shapewear that offers better fit, comfort, and functionality. Sustainable materials and inclusive sizing are also becoming important trends, catering to a broader audience.

Key Takeaways

• Market Value: The Shapewear Market was valued at USD 2.6 billion in 2023 and is expected to grow to USD 4.5 billion by 2033, with a CAGR of 5.8%.
• Product Type Analysis: Bodysuits are most popular at 37.4%; favored for their full-body shaping effects.
• Material Type Analysis: Nylon is the leading material at 52.9%; chosen for its elasticity and comfort.
• Distribution Channel Analysis: Online Stores are the primary shopping venue at 58.7%; preferred for discreet purchases.
• End User Analysis: Women dominate the market at 86.4%; high demand driven by fashion trends.
• Application Analysis: Innerwear leads at 73.2%; essential for smooth lines under clothing.

Driving Factors

Body Positivity Movement Drives Market Growth

The body positivity movement has paradoxically fueled the growth of the shapewear market. This movement promotes acceptance of all body types and encourages individuals to feel confident in their appearance. Shapewear is increasingly viewed as a tool for enhancing confidence rather than changing one's body. Brands like Spanx have effectively marketed their products as "confidence boosters," appealing to those who want to feel more assured in their outfits.

This approach has broadened the appeal of shapewear beyond traditional body shaping needs, making it a popular choice for everyday wear. The body positivity movement's focus on self-acceptance aligns with the idea that shapewear can enhance natural body shapes rather than conforming to unrealistic standards. This synergy between body positivity and shapewear marketing has expanded the market by attracting a more diverse customer base.

Celebrity Endorsements and Influencer Marketing Drive Market Growth

Celebrity endorsements and influencer marketing are significantly boosting the popularity of shapewear. High-profile celebrities and influencers promote shapewear as a fashionable must-have, increasing its visibility and desirability. Kim Kardashian's SKIMS brand, for example, leverages her massive social media following to position shapewear as a trendy and essential item.

This marketing strategy taps into the influence of celebrities and social media stars, who often set trends and shape consumer preferences. The widespread reach of social media platforms allows these endorsements to have a substantial impact, driving sales and market growth. The association of shapewear with well-known personalities also helps to normalize its use and reduce any stigma associated with it.

Expansion into Everyday Wear Drives Market Growth

The expansion of shapewear into everyday wear is a significant driver of market growth. Brands are now creating comfortable, breathable shapewear designed for daily use, not just special occasions. Companies like Yummie have introduced shapewear that doubles as outerwear, such as shaping tank tops and leggings, broadening the market beyond traditional undergarments.

This shift reflects a growing demand for versatile and functional clothing that offers both comfort and shaping benefits. The ability to wear shapewear as part of regular outfits increases its appeal and usage frequency. This trend is further supported by advancements in fabric technology, which make shapewear more comfortable and suitable for long-term wear.

Restraining Factors

Health Concerns Restrain Market Growth

Health concerns surrounding shapewear use restrain market growth. There are ongoing debates about the potential health risks associated with frequent or prolonged shapewear use, including digestive issues and circulation problems. For example, a study published in the European Journal of Obstetrics & Gynecology and Reproductive Biology suggested that tight-fitting shapewear could exacerbate acid reflux and heartburn.

These health risks can deter consumers from using shapewear regularly, limiting its market growth. Consumers are increasingly aware of these potential issues, which may lead them to seek alternative products that do not pose such health risks.

Shift Towards Natural Body Acceptance Restrains Market Growth

The shift towards natural body acceptance significantly impacts the shapewear market. While the body positivity movement has paradoxically boosted shapewear sales, a growing subset of consumers is rejecting body-altering products in favor of embracing their natural shape. This trend could potentially limit market growth in certain segments.

As more consumers prioritize natural body acceptance, the demand for shapewear could decrease. This shift reflects a broader societal trend towards self-acceptance and away from products that alter one's natural appearance, posing a challenge for the shapewear market.

Product Type Analysis

Bodysuits dominate with 37.4% due to their versatility and full-body shaping benefits.

Bodysuits are the leading sub-segment in the shapewear market, holding a 37.4% share, primarily because they offer comprehensive body contouring capabilities, from chest to hips. This all-in-one feature is highly valued by consumers seeking a seamless and smooth silhouette under garments, making bodysuits a popular choice for both everyday wear and special occasions.

Corsets, constituting 18.6% of the product market, are favored for their traditional waist-cinching effects, enhancing body posture and providing back support. Control Panties, with a 15.3% market share, focus on the lower abdomen and buttocks, offering targeted shaping that is particularly appreciated under tight-fitting clothes.

Long Leg Shapewear and Waist Cinchers each capture about 12.2% and 9.7% of the market, respectively. Long Leg Shapewear is ideal for smoothing thighs and hips, while Waist Cinchers are sought for their ability to sculpt the waistline aggressively. Seamless Shapewear, holding 6.8%, is designed to be invisible under clothing, offering moderate shaping without seams.

The dominance of Bodysuits is supported by their ability to provide a smooth, contoured appearance across multiple body areas, enhancing the wearer’s confidence and comfort. Meanwhile, other types like Corsets and Control Panties play significant roles by catering to specific body shaping needs, thus enriching the product diversity within the shapewear market.

Material Type Analysis

Nylon dominates with 52.9% due to its durability and elasticity.

In the shapewear material segment, Nylon leads with a 52.9% market share. This prevalence is attributed to Nylon's high durability and superior elasticity, which are essential for effective body shaping. Nylon's ability to retain shape over long periods and under continuous stress makes it ideal for shapewear that requires firm control and resilience.

Spandex, holding a 31.2% share, is also crucial due to its exceptional stretchability, which enhances the comfort and flexibility of shapewear products. Cotton, making up 10.4% of the material market, is preferred for its breathability and softness, important for consumers who prioritize comfort, especially in warmer climates.

The 'Others' category, which includes materials like microfiber, accounts for 5.5% and is chosen for specific properties like moisture wicking and thermal control.

Nylon's dominance in the shapewear market is due to its foundational role in providing long-lasting, effective shaping solutions. However, the contributions of Spandex and Cotton are also vital, addressing the market’s demand for comfort and flexibility alongside shaping performance.

Distribution Channel Analysis

Online Stores dominate with 58.7% due to the convenience and privacy they offer.

Online Stores have become the dominant distribution channel in the shapewear market, capturing a 58.7% share. This shift towards digital shopping is driven by the convenience of browsing a wide selection of products from home and the privacy of purchasing intimate garments without the discomfort that some consumers might feel in physical stores.

Offline Stores, which include Supermarkets/Hypermarkets, Specialty Stores, and Departmental Stores, collectively hold a 41.3% market share. Specialty Stores, in particular, play a crucial role, making up 16.4% of the offline segment, as they offer personalized fitting services and expert advice, which are highly valued when purchasing shapewear.

The dominance of Online Stores highlights the changing consumer behavior towards more discreet and convenient shopping experiences. However, the role of Offline Stores remains significant, providing consumer education and personalized services that are sometimes necessary for purchasing the correct type of shapewear.

End-User Analysis

Women dominate the shapewear market with 86.4% due to the higher demand for body contouring garments.

Women are the largest end-user group in the shapewear market, accounting for 86.4%. This dominance is driven by the high demand among women for garments that offer body contouring and a streamlined silhouette, which are often sought for both fashion and confidence-enhancing reasons.

Men’s shapewear, making up 9.3% of the market, is growing as awareness and acceptance of male body shaping garments increase. Unisex products, holding 4.3%, cater to a niche market looking for versatility and non-gender-specific design in shapewear.

The significant market share of women’s shapewear is underpinned by the extensive range of products tailored specifically to women’s bodies and fashion needs. Meanwhile, the emerging segments for men and unisex shapewear reflect broader cultural shifts towards inclusive fashion and body positivity.

Application Analysis

Innerwear dominates with 73.2% due to its essential role in daily comfort and appearance enhancement.

Innerwear is the primary application of shapewear, holding a 73.2% market share. This category includes garments worn directly against the skin, under other clothing, where shapewear is most commonly used to enhance body shape discreetly. The demand for innerwear shapewear is driven by the desire for a polished appearance in professional and social settings.

Outerwear, which makes up 26.8% of the application market, consists of shapewear designed to be worn visibly and often features more decorative elements. This segment is growing as fashion trends increasingly incorporate shapewear as an outer garment or womens activewear, reflecting evolving attitudes towards body shaping and fashion.

The dominance of Innerwear is due to its foundational role in enhancing daily appearance and boosting confidence. In contrast, Outerwear is gaining traction as part of a fashion statement, demonstrating the versatility and expanding influence of shapewear in modern apparel.

Key Market Segments

By Product Type

• Bodysuits
• Corsets
• Control Panties
• Long Leg Shapewear
• Seamless Shapewear
• Waist Cinchers
• Others

By Material Type

• Nylon
• Cotton
• Spandex
• Others

By Distribution Channel

• Online Stores
• Offline Stores
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Departmental Stores
  • Others

By End-User

• Women
• Men
• Unisex

By Application

• Outerwear
• Innerwear

Growth Opportunities

Men's Shapewear Offers Growth Opportunity

The men's shapewear market presents an untapped growth opportunity. As male grooming and fashion consciousness rise, there is an increasing demand for men's shapewear. Brands like Spanx for Men and 2(X)IST are capitalizing on this trend, offering products designed to enhance physique and boost confidence.

This expanding segment caters to men seeking body-shaping solutions, from athletic to everyday wear. By targeting this growing demographic, shapewear brands can diversify their product lines and capture a significant new market share, driving overall market expansion.

Inclusive Sizing Offers Growth Opportunity

Offering inclusive sizing in shapewear presents a substantial growth opportunity. There is a growing demand for shapewear in a broader range of sizes, from petite to plus sizes. Brands like Honeylove, which offers sizes from XS to 3X, are meeting this demand and appealing to a wider consumer base.

Inclusive sizing allows brands to reach more customers, enhance satisfaction, and build loyalty. By catering to diverse body types, shapewear companies can tap into a larger market, boosting sales and expanding their consumer reach.

Trending Factors

Smart Shapewear Are Trending Factors

The integration of technology into shapewear is an emerging trend in the market. Smart shapewear with built-in cooling or heating elements, or pieces that track body metrics, offers innovative solutions for consumers. Companies like Myant are developing smart textile technologies that could be applied to shapewear, enhancing functionality and appeal.

This trend provides added value by combining fashion with technology, making shapewear more versatile and appealing. As smart shapewear evolves, it is expected to attract tech-savvy consumers, drive market innovation, and expand the market potential.

Shapewear as Outerwear Are Trending Factors

The trend of wearing shapewear as outerwear is growing, creating new market opportunities. Shapewear pieces designed to be worn as tops or dresses blur the lines between underwear and clothing. Brands like Kim Kardashian's SKIMS are at the forefront of this trend, offering stylish shapewear that can be showcased.

This trend expands the use of shapewear beyond traditional purposes, opening up new design possibilities and market segments. By tapping into this fashion-forward approach, shapewear brands can attract a broader audience, increase product versatility, and drive market growth.

Regional Analysis

North America Dominates with 38.2% Market Share in the Shapewear Market

North America's dominant 38.2% share of the global shapewear market is driven by high consumer demand for fashion and lifestyle products that enhance body image. The region has a significant influence of media and fashion industries which promote the use of shapewear among a wide demographic. Additionally, the presence of leading shapewear brands that focus on innovation and comfort contributes to sustained market growth.

The shapewear market in North America benefits from sophisticated retail infrastructure and extensive online shopping platforms that make it easy for consumers to access a wide range of products. Marketing strategies focusing on body positivity and inclusivity have broadened the consumer base, including younger demographics and men, expanding the market further.

Looking forward, the shapewear market in North America is expected to maintain its leadership position. Anticipated trends in fashion toward more body-conscious clothing and ongoing innovations in shapewear products, such as breathable and lightweight materials, are likely to continue driving growth. Additionally, increasing health consciousness and fitness trends will further promote the use of shapewear as a supportive garment during physical activities.

Regional Market Share Analysis

Europe: Holding approximately 25% of the global shapewear market, Europe's demand is driven by similar fashion trends and an increasing emphasis on appearance and wellness among consumers. European brands are known for their high-quality materials and craftsmanship, adding to the region's market strength.

Asia Pacific: This region accounts for about 20% of the market, with growth driven by increasing disposable incomes and changing fashion aesthetics, particularly in countries like South Korea and China. The rise in e-commerce sales also facilitates wider distribution and availability of shapewear products.

Middle East & Africa: With around 7% of the market share, the Middle East and Africa are seeing gradual growth due to rising awareness and changing attitudes towards body image and fitness, especially in urban areas.

Latin America: Representing about 10% of the market, Latin America's growth is fueled by the increasing influence of Western fashion trends and growing middle-class populations with disposable income to spend on luxury and lifestyle products.

Key Regions and Countries

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Key Players Analysis

The shapewear market is driven by key players who focus on innovation, inclusivity, and consumer engagement. Spanx, Inc. leads with its pioneering products and strong brand identity. Hanesbrands Inc., through Maidenform Brands, Inc., combines comfort and functionality, appealing to a broad consumer base.

Wacoal Holdings Corporation and Jockey International, Inc. emphasize quality and fit, catering to diverse body types. Triumph International and Wolford AG offer premium shapewear, targeting the luxury segment. Leonisa SA and Ann Chery focus on innovative designs and effective shaping solutions.

Skims, founded by Kim Kardashian, brings a modern approach to shapewear with inclusive sizing and trendy designs. Miraclesuit (Swimwear Anywhere, Inc.) and Shapermint leverage strategic marketing to enhance brand visibility and consumer loyalty. Yummie by Heather Thomson and Naomi & Nicole emphasize comfort and versatility.

Marena Group, Inc. focuses on medical-grade compression garments, catering to post-surgical needs. These companies collectively drive the shapewear market through strategic positioning, product innovation, and consumer-centric approaches.

Market Key Players

• Spanx, Inc.
• Hanesbrands Inc.
• Wacoal Holdings Corporation
• Maidenform Brands, Inc. (Hanesbrands)
• Jockey International, Inc.
• Triumph International
• Wolford AG
• Leonisa SA
• Ann Chery
• Skims
• Miraclesuit (Swimwear Anywhere, Inc.)
• Shapermint
• Yummie by Heather Thomson
• Naomi & Nicole
• Marena Group, Inc.

Recent Developments

2024: Shapermint has introduced the Embrace Maternity Collection, featuring size-inclusive maternity shapewear. This collection aims to provide comfort and support for mothers at every stage of pregnancy, marking a significant expansion in Shapermint's product line.

2024: Lizzo's shapewear brand, Yitty, has launched its first swimwear collection, "Shaping Swim." The new line includes a variety of swimwear designed to shape and enhance body contours, reflecting the brand's commitment to body positivity and inclusivity.

Report Scope