Probiotics Market By Strain Type (Lactobacillus, Bifidobacterium, Streptococcus, Saccharomyces), By Distribution Channel (Supermarkets and Hypermarkets, Pharmacies and Drugstores, Online Retailers), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032

Report Overview

The Probiotics Market size is expected to be worth around USD 143.3 Bn by 2032 from USD 78.3 Bn in 2022, growing at a CAGR of 6.4% during the forecast period from 2023 to 2032.

The probiotics market growth is being fueled by a growing understanding of the numerous benefits of promoting digestive health. Probiotics, these effervescent microorganisms that manifest healthful effects upon adequate ingestion, have become a subject of unwavering fascination among consumers who seek digestive prowess and holistic vitality in the products they favor.

The probiotics industry is experiencing a meteoric rise as food and supplement manufacturers enthusiastically incorporate these microscopic organisms into their product lines. The paramount purpose of probiotics, which is to promote a balanced intestinal microbiota and optimize digestive function, highlights their vital importance. These microbial companions possess a vast array of abilities, ranging from bolstering the immune system and aiding in weight management to promoting cognitive health and inhibiting inflammatory processes.

Progressive advances in probiotic technology gravitate toward the production of robust strains with enhanced potency, thereby bolstering their resistance to the stringent rigors of the gastrointestinal environment. The applications of probiotics are expanding in a kaleidoscopic manner, whether through innovative breakthroughs that go beyond the confines of traditional dietary supplements and fermented foods or personalized probiotic products tailored to the specific needs of individual health requirements.

Probiotics have been gaining immense popularity in recent years for their wide-ranging health benefits. As the public becomes more aware of gut health, the demand for probiotics has steadily increased. Probiotics are live microorganisms that provide benefits when consumed in adequate amounts. They can help improve Digestive Juices and overall digestive function. Probiotics may also help reduce Oxidative Damage in the body caused by stress and poor diet.

Major food and beverage companies are responding to this demand by incorporating probiotics into Innovative Products like yogurts, cheeses, granola bars, and even Green Tea Garden. The Inclusion Of Probiotics in our diet can aid in boosting immunity, enhancing nutrient absorption, alleviating digestive issues, and promoting overall health. With the rising consumer interest in functional foods, the probiotics market is poised for further growth and diversification. Probiotics are certainly one healthy trend that is here to stay.

Driving Factors

The Rising Prevalence of Digestive Disorders and Gut Related Diseases

The Probiotics market is expanding as a result of the rising prevalence of digestive disorders and diseases related to the intestines. Demand for probiotics as a natural remedy to promote digestive health increases proportionally with the number of individuals experiencing gastrointestinal problems. To address these concerns and preserve a balanced gastrointestinal microbiome, consumers are increasingly turning to probiotic supplements and foods.

Rising Demand for Animal Probiotics in Animal Nutrition and Feed Additives

Animal Probiotics are becoming increasingly popular in the probiotic market. The Demand For Animal Probiotics has been rising steadily over the past few years. This is due to the numerous benefits that probiotics can provide to livestock and pets. Probiotics are now commonly being added to Animal Feed as they can improve gut health, enhance digestion, and boost immunity in animals. The use of Probiotics In Animal Feed has been shown to increase weight gain and feed conversion rates in livestock animals.

Additionally, probiotics can help reduce instances of diarrhea and other digestive issues commonly faced by livestock and pets. The growing consumer demand for antibiotic-free animal products is further fueling the demand for animal probiotics globally. As the probiotic market expands, animal nutrition and feed additives are expected to be the key application sectors driving future growth.

Shift Towards Natural and Organic Products

The demand for probiotics has significantly increased as consumers shift their preferences toward organic and natural products. As consumers become more aware of the potential health hazards associated with synthetic ingredients, they gravitate toward probiotic products derived from natural and organic sources. This predilection is consistent with the prevailing trend of adopting a more sustainable and environmentally friendly consumption strategy.

Plant-Based and Eco-Friendly Probiotics

With the adoption of plant-based and eco-friendly probiotics, the probiotics market has significant growth potential. Consumers are more likely to prefer probiotics derived from plant-based ingredients as the demand for sustainable and environmentally conscious products rises. This change correlates with the larger trend toward a more eco-friendly lifestyle and resonates with the values of a growing segment of consumers.

Personalized Nutrition and Healthy Lifestyle

The trend toward personalized nutrition and the adoption of healthful lifestyles have the potential to benefit the probiotics market. As individuals strive to improve their immune health, they turn to probiotics to maintain a healthy intestinal microbiome. This inclination toward preventative healthcare and the pursuit of personalized wellness creates opportunities for the Probiotics market to satisfy the diverse requirements and preferences of consumers.

Restraining Factors

The Rising Prevalence of Digestive Disorders and Gut Related Diseases

The Probiotics market is expanding as a result of the rising prevalence of digestive disorders and diseases related to the intestines. Demand for probiotics as a natural remedy to promote digestive health increases proportionally with the number of individuals experiencing gastrointestinal problems. To address these concerns and preserve a balanced gastrointestinal microbiome, consumers are increasingly turning to probiotic supplements and foods.

Animal Nutrition and Feed Additives

The increased use of probiotics in animal nutrition is also advantageous to the Probiotics market. The addition of probiotic feed additives improves digestion and contributes to the animals' overall health. This development has resulted in an increase in demand for animal feed products containing probiotics, thereby bolstering the growth trajectory of the market.

Shift Towards Natural and Organic Products

The demand for probiotics is driven by a significant shift in consumer preference toward natural and organic products. As consumers become more aware of the potential health issues associated with synthetic ingredients, they gravitate toward probiotic products derived from natural and organic sources. This predilection is consistent with the prevailing trend of adopting a more sustainable and environmentally friendly consumption strategy.

Plant-Based and Eco-Friendly Probiotics

With the adoption of plant-based and eco-friendly probiotics, the Probiotics market has significant growth potential. Consumers are more likely to prefer probiotics derived from plant-based ingredients as the demand for sustainable and environmentally conscious products rises. This change correlates with the larger trend toward a more eco-friendly lifestyle and resonates with the values of a growing segment of consumers.

Personalized Nutrition and Healthy Lifestyle

The trend toward personalized nutrition and the adoption of healthful lifestyles have the potential to benefit the probiotics market. As individuals strive to improve their health, they turn to probiotics to maintain a healthy intestinal microbiome. This inclination toward preventative healthcare and the pursuit of personalized wellness creates opportunities for the Probiotics market to satisfy the diverse requirements and preferences of consumers.

Strain Type Analysis

The Probiotics Market is acquiring traction rapidly among global consumers, with the Lactobacillus segment dominating the industry. In the future years, the Lactobacillus segment is anticipated to experience the highest annual growth rate.

The Lactobacillus segment dominates the global probiotics market. This segment contains multiple strains, including Lactobacillus acidophilus, Lactobacillus casei, Lactobacillus reuteri, Lactobacillus plantarum, and Lactobacillus rhamnosus, to name a few. Lactobacillus acidophilus is the most common strain within the Lactobacillus segment.

The growth of economies in emerging markets is propelling the adoption of the Lactobacillus segment. In emerging economies, the probiotics market is increasing in popularity due to a growing middle class and increased demand for healthy dietary options. In a number of these nations, Lactobacillus-based products are less expensive, making them accessible to a greater number of consumers.

Form Analysis

The global probiotics market is dominated by the Liquid segment which holds the largest probiotics market share. This segment includes drinkable yogurts, kefir, kombucha, and probiotic injections, among others. Consuming probiotics in liquid form is the most convenient.

The economic growth of emerging markets is propelling the adoption of the Liquid segment. With an expanding middle class and a greater emphasis on health, liquid probiotic products are gaining in popularity. Liquid-based products are optimal for individuals with busy lifestyles due to their portability.

Consumer trends and behavior toward the Liquid segment are continuously evolving. Numerous individuals pursue quick and easy ways to maintain a healthy lifestyle, as convenience is a crucial factor for modern consumers. The liquid form is simple to ingest and requires no preparation, making it an excellent option for many consumers.

Application Analysis

The Food & Beverages segment dominates the global probiotics market. This segment includes yogurt, kefir, and additional fermented foods and beverages. As the most traditional method to consume probiotics, the Food & Beverages segment has the largest market share.

The adoption of the Food and beverages segment is influenced by the economic growth of emerging economies. The probiotics market is gaining prominence globally due to a growing middle class and increased demand for healthy dietary options. Due to their low cost and accessibility, probiotic foods and beverages are becoming increasingly popular in emerging economies.

Trends and consumer behavior pertaining to the Food & Beverages segment are continuously evolving. Consumers are incorporating probiotics into their daily diets as they become more aware of their health benefits. Additionally, the versatility of the segment's products allows consumers to implement probiotics into a variety of meals.

Distribution Channel Analysis

The global probiotic market is dominated by the Supermarkets segment. This segment consists of a variety of businesses, including large corporations, independent shops, and discount retailers.

The adoption of the Supermarkets segment is influenced by economic growth in emerging economies. Due to the expansion of the middle class and rising consumer demand, supermarkets are abundant in emergent economies. The accessibility of probiotic products has been facilitated by their availability in supermarkets.

Consumer trends and behavior toward the Supermarkets segment are continuously evolving. Supermarkets are the most popular retail channel on a global scale, as consumers seek convenience and accessibility. The availability of probiotic products in supermarkets has made it simple for consumers to incorporate them into their daily regimens.

Key Market Segments

By Strain Type

• Lactobacillus
• Bifidobacterium
• Streptococcus
• Saccharomyces

By Ingredient

• Bacteria
• Yeast

By Form

• Liquid
• Dry

By Application

• Food & Beverages
• Dietary Supplements
• Animal Feed

By Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies and Drugstores
• Online Retailers
• Retail Stores

Growth Opportunity

Newly-Formed Economies Demand for Probiotics Increasing

The global probiotics industry growth has been fuelled by the emergence of new and emerging economies, along with rising health concerns and awareness. China, India, and Brazil are anticipated to experience significant increases in probiotics demand. In these economies, consumers are becoming increasingly health-conscious, and the significance of maintaining a healthy intestinal microbiota is becoming increasingly apparent. The rising demand for probiotics in these markets presents a substantial opportunity for the global probiotics market to expand.

Innovative Strains of Probiotics

Innovation is crucial to the expansion of the probiotics market. Demand for probiotics is being driven by scientific breakthroughs in the creation of novel and innovative probiotic strains that provide distinct health benefits. Researchers and manufacturers are perpetually searching for novel and improved methods of probiotic delivery to consumers. As a result, there is a growing emphasis on the development of strains that can withstand the harsh conditions of the human gut, endure digestion, and provide potent health benefits.

Infant and Maternal Health

The use of probiotics in infant nutrition has also contributed to the expansion of the probiotics market. Probiotics have been shown to reduce the incidence of a number of health problems in neonates, including eczema, digestive issues, and respiratory infections. Additionally, probiotics can reduce the risk of premature births and enhance breastfeeding outcomes. As a result, interest in the use of probiotics in infant formula and other infant products has increased.

Opportunities for Probiotics and Feed Manufacturers

The growth of the probiotic market creates opportunities for both Probiotic manufacturers and feed manufacturers. Probiotic manufacturers are investing in new product development and increased production capabilities to meet the rising demand. Meanwhile, feed manufacturers are incorporating more probiotic strains into their animal feed products to cater to the increased consumer demand for antibiotic-free animal products. The symbiotic relationship between probiotics and feed manufacturers will continue to expand the probiotic market.

Latest Trends

Rising Popularity of Plant-Based and Vegan Probiotics

As more individuals become aware of the gut-health benefits of probiotics, many are also becoming more aware of the origin of their probiotics. Vegan probiotics derived from non-animal sources, such as fermented fruits, vegetables, and cereals, are becoming increasingly popular. Vegan and plant-based probiotics are excellent options for those who wish to follow a vegan or plant-based diet while still obtaining the benefits of probiotics. These probiotics are also suitable for individuals with lactose intolerance or dairy sensitivity.

Increasing Use of Probiotics in Sports Nutrition

The increasing use of probiotics in sports nutrition is an additional significant industry trend in the probiotics market. By bolstering the immune system, lowering inflammation, and increasing nutrient assimilation, probiotics can help enhance athletic performance. As athletes need to maintain optimal digestive health to perform at their peak, probiotics and sports nutrition go hand in hand. As a consequence, many sports nutrition products, such as protein powders, energy bars, and sports drinks, now contain probiotics.

Growing Demand for Probiotics in Beauty and Personal Care Products

Probiotics are beneficial not only for digestive health but also for epidermis health. Probiotics can help restore the skin's natural bacterial balance, thereby reducing inflammation, irritation, and acne. Consequently, the demand for probiotics in cosmetics and personal care products such as face creams, serums, and cleansers is increasing. People with sensitive skin favor probiotic beauty products because they are typically milder than conventional beauty products.

Development of Next-Generation Probiotics with Improved Functionality

Scientists continually investigate and develop new probiotics with enhanced functionality. Probiotics of the next generation are being developed to treat specific diseases, such as inflammatory bowel disease, allergies, and even melancholy. Probiotics of the next generation are also being engineered to withstand the harsh conditions of the digestive system, enabling them to reach the intestines and provide the greatest health benefits. These probiotics may be administered in novel forms, including time-release capsules, granules, and even edible films.

The Growing Use of Probiotics in Food Preservation and Fermentation

Probiotics have been used in food preservation and fermentation for centuries, and their use is growing. Probiotics can aid in food preservation by preventing the growth of harmful bacteria, thereby reducing the risk of foodborne infection. Probiotics are also utilized in the fermentation process, which is used to produce foods such as yogurt, pickles, and sauerkraut. In addition to preserving food, the fermentation process increases its nutritional value, making it simpler for the body to digest.

Regional Analysis

North America has emerged as a dominant force in the global Probiotics market, commanding a sizable share and demonstrating remarkable expansion. Numerous important factors contribute to North America's dominance in this booming industry.

The region's strong consumer awareness and demand for probiotic products is one of the main factors contributing to North America's dominance in the Probiotics market. Consumers in North America are well-informed about the benefits of probiotics for promoting digestive health and general health. They actively pursue probiotic supplements, functional foods, and beverages to incorporate into their daily routines, thereby driving market expansion.

Combined with a strong emphasis on research and development, North America has a highly advanced healthcare infrastructure. This favorable ecosystem fosters innovation and enables the timely launch of cutting-edge probiotic products. The region's renowned medical institutions and research centers conduct extensive studies on the effectiveness of probiotics, generating valuable scientific insights that foster consumer confidence and market growth.

North America's Probiotics market benefits from the presence of well-established and influential market participants. The region is home to market-leading companies with comprehensive research and development capabilities, extensive distribution networks, and strong brand recognition. The combination of their market expertise and substantial investments in product development and marketing enables them to effectively meet consumer demands and maintain a competitive edge, thereby consolidating North America's dominance.

North America offers a wide variety of probiotic products, Lifeway Foods Inc. including supplements, functional foods, beverages, and pet nutrition. This extensive selection of products caters to various consumer preferences and lifestyles, assuring complete market coverage. Consumers in North America have access to a variety of probiotic options, allowing them to select products that meet their specific requirements and preferences.

Key Regions and Countries

North America

• US
• Canada
• Mexico

Western Europe

• Germany
• France
• The UK
• Spain
• Italy
• Portugal
• Ireland
• Austria
• Switzerland
• Benelux
• Nordic
• Rest of Western Europe

Eastern Europe

• Russia
• Poland
• The Czech Republic
• Greece
• Rest of Eastern Europe

APAC

• China
• Japan
• South Korea
• India
• Australia & New Zealand
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Colombia
• Chile
• Argentina
• Costa Rica
• Rest of Latin America

Middle East & Africa

• Algeria
• Egypt
• Israel
• Kuwait
• Nigeria
• Saudi Arabia
• South Africa
• Turkey
• United Arab Emirates
• Rest of MEA

Key Players Analysis

Danone S.A. (France), a multinational corporation in the food and beverage industry, dominates the Probiotics market. Under its own brand names, such as Activia, Actimel, and DanActive, the corporation offers a variety of probiotic products. In the Probiotics industry, Danone's extensive research and development capabilities, combined with its global presence and strong brand reputation, contribute to its market leadership.

Nestlé SA, a multinational Swiss food and beverage corporation, has a significant presence in the Probiotics market. The business offers probiotic products under a variety of brand names, including Nestlé Yogurt, NesProteins, and Nestlé Nutrition. Nestlé maintains a strong position in the Probiotics industry due to its extensive product offering, global distribution channels, and ongoing research and development investments.

Yakult is the signature product of the Japanese probiotics manufacturer Yakult Honsha Co., Ltd. The company specializes in the production of probiotic beverages containing the patented Lactobacillus casei Shirota strain. Strong brand recognition and an emphasis on digestive health have contributed to Yakult's significant market presence, especially in Asian markets.

Chr Hansen Holding A/S, a Danish bioscience company, is a prominent player in the Probiotics market, offering a comprehensive selection of probiotic solutions. The company specializes in developing and manufacturing probiotic strains for dietary supplements, neonatal nutrition, and dairy products, among other applications. Chr Hansen's expertise in microbial cultures and dedication to innovation have positioned the company as a global leader in probiotics.

Probi AB, a Swedish biotechnology company, concentrates on probiotic product research, development, and manufacturing. The company collaborates with collaborators in the food, healthcare, and pharmaceutical companies to integrate its proprietary probiotic strains into a variety of applications. Probi AB's emphasis on scientific research and its robust portfolio of clinically documented probiotic strains have positioned the company as a dominant player in the Probiotics market.

Top Key Major Players in Probiotics Market

• BioGaia AB
• Danone S.A.
• Hansen Holding A/S
• Yakult Honsha Co. Ltd.
• Probi AB
• Lifeway Foods Inc.
• MORINAGA MILK INDUSTRY CO.
• Nestle S.A.
• Ganeden Inc.
• I. du Pont de Nemours and Company
• Protexin

Recent Development

• In March 2021, Nestle Health Science's acquisition of the probiotics supplement brand Zenpep was one of the main developments. The move is anticipated to strengthen Nestle's market position and broaden its product portfolio.
• In February 2021, The launch of Kerry Group's ProActive probiotics brand was another significant occurrence month. Through its selection of probiotic products, the brand seeks to improve digestive health and boost overall well-being.
• In November 2020, DuPont Nutrition & Biosciences acquired the probiotics manufacturer International Dehydrated Foods. The acquisition is anticipated to help DuPont expand its probiotic offerings and strengthen its industry standing.
• In September 2020, Yakult Honsha Co., Ltd. also made an impact on the market with the introduction of its Yakult Light fermented probiotic beverage in the United States. The beverage contains vitamin D and is intended for health-conscious consumers.
• In June 2020, ADM increased its market presence by acquiring the probiotics supplement brand Probiotics International Limited. The acquisition is anticipated to allow ADM to diversify its product line and meet the rising demand for probiotic dietary supplements.

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