Multi-level Weight Loss Market By Diet (Better-For-You, Meal Replacement Shakes, and Weight Loss Supplements), By Equipment (Fitness Training Equipment and Surgical Equipment), By Distribution Channel, By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, and Forecast 2023-2032

Report Overview

Global Multi-Level Weight Loss Market size is expected to be worth around USD 369 Bn by 2032 from USD 194 Bn in 2022, growing at a CAGR of 7.6% during the forecast period from 2023 to 2032.

Multilevel weight loss is termed as the use of the MLM business model for the sale of weight loss products and promotion of programs. Most MLM companies are largely dependent on the distributors to sell their products and they are also recruiting new distributors to create a network of salespersons at different levels. The market growth of multi-level weight loss is mainly influenced by the rising prevalence of obesity, rising awareness about lifestyle diseases, and growing interest in health and wellness. Moreover, the market growth is also expected to be fueled by the increasing adoption of multilevel marketing business models and technological advancements.

Market Scope

Diet Analysis

The better-for-you segment held the largest revenue share in 2022

Based on diet, the market for multi-level weight loss is segmented into better-for-you, meal replacement shakes, and weight loss supplements. Among these types, the better-for-you segment accounted for the largest market share in 2022. The better-for-you food & beverages include premium quality food & beverages with reduced fats, sugar content, and sodium. In addition, there is an increased demand for such products due to the high prevalence of obesity and related diseases. Furthermore, in recent years emerging economies have experienced a huge demand for low-calorie food & beverages, including snacks, soft drinks, and desserts. As a result, this segment is expected to expand more.

Equipment Analysis

The fitness equipment training segment dominated the global multi-level weight loss market

By equipment, the market is further divided into fitness training equipment and surgical equipment. Out of these, fitness training equipment held the largest revenue share in 2022. This significant growth can be attributed to innovations being introduced continuously. The fitness training equipment includes free weights, weight machines, and resistance bands. These are largely used for muscle building and strength training. Moreover, the fitness equipment comprises stationary bikes, treadmills, and ellipticals. These all instruments are in high demand among athletes, fitness models, and actors. In addition, wearable technology such as smartwatches, heart rate monitors, and fitness trackers aid individuals to monitor their regular activities, thereby driving the segment's growth. The flexibility and mobility types of equipment are used to regain strength and range of motion in the rehabilitation period. All these factors support the market growth of this segment.

Distribution Channel Analysis

The online platforms are expected to expand more potentially during the forecast period

Based on distribution channels, the market is segmented into online platforms and offline stores. Among these, online platforms are expected to witness significant growth during the forecast period. Individuals can easily place online orders, view a number of products, as well as avail the various deals and discounts. Moreover, the products are also shipped directly to the residential place of consumers, thereby increasing their likelihood of using the products. In addition, the manufacturers are involved in the promotion of their products on online marketplaces such as Etsy and Amazon to generate sales. Some key players have shortened their supply chains and sent their products directly from warehouses to the clients. This eliminates the extra fees for retailers.

Key Market Segments

Based on Diet

• Better-For-You
• Meal Replacement Shakes
• Weight Loss Supplements

Based on Equipment

• Fitness Training Equipment
• Surgical Equipment

Based on Distribution Channels

• Online Platforms
• Offline Stores

Market Dynamics

Drivers

Rising prevalence of obesity and increasing popularity of direct selling surge the market growth

The market growth is mainly driven by the increase in the prevalence of obesity and the health issues associated with it such as heart disease and diabetes. As a result, the demand for weight loss treatments is growing, thereby boosting the market growth. MLM companies specializing in weight loss products and programs are well-positioned to gain a huge benefit from this ongoing trend. Moreover, the direct selling business model is growing in popularity across the world, in which the products are directly sold to consumers through independent distributors. In addition, MLM companies are highly involved in increasing the marketing strategies of their target products for targeted age groups. Moreover, the influence of social media regarding fitness training programs is preferentially shifting the individuals towards adoption of healthy lifestyles, thereby increasing the demand for weight loss products.

Restraints

Negative perceptions of MLM, Regulations, and legal challenges hamper the market growth

Sometimes the MLM business model has been associated with negative perceptions, such as questionable business practices and pyramid schemes, which makes it challenging for MLM companies to attract customers and distributors. In addition, the MLM business model is also subjected to regulatory scrutiny and legal challenges, particularly around issues such as compensation structures and product claims. As a result of these factors, the market growth is expected to slow down during the forecast period.

Opportunity

Development of new products and Embracing digital technologies

There is a rising demand for new and innovative weight loss products in the global multi-level weight loss market. As a result, MLM companies may exploit this opportunity with the development of new products that will likely address specific weight loss needs, such as products that promote healthy gut bacteria and target emotional eating. Moreover, digital technologies such as social media, mobile apps, and online platforms aid MLM companies to increase their sales by reaching a wider audience. Moreover, digital technologies are also utilized for offering personalized weight loss coaching and support to consumers.

Trends

Increasing popularity of fitness facilities and diet plans

The increasing popularity of fitness facilities and diet plans, awareness regarding the effects of junk food on the body, and the improved understanding of weight management and weight loss alternatives are potentially supporting the market expansion. However, the consumption of high-calorie fast food, unhealthy diets, and hectic lifestyle are increasing, hence, there is a rising demand for obesity and weight loss treatments, which is driving the growth of the multi-level weight loss market. Moreover, the global multi-level weight loss market share is increasing due to several initiatives undertaken by various governments and NGOs for the promotion of physical activity and positive eating behaviors at the regional, local, and international levels.

Regional Analysis

North America dominated the global multi-level weight loss market with the highest revenue share

Based on region, the market for multi-level weight loss is divided into North America Europe, Asia Pacific, Latin America, And Middle East & Africa. North America held the largest market share in 2022. and hence dominated the market. This significant market share is gained due to the presence of a larger number of key multi-level weight loss market companies in this region. Moreover, the higher number of obese and overweight individuals is also expected to boost the market growth of this region. In addition, the increase in the conduct of weight loss programs also supports market growth. The Asia Pacific is anticipated to expand at a significant CAGR during the forecast period owing to the rising disposable income of individuals in India and China. Furthermore, the choice of a healthy lifestyle in this region is likely to fuel the expansion of the multi-level weight loss market.

Key Regions and Countries Covered in this Report

• North America
  • The US
  • Canada
  • Mexico
• Western Europe
  • Germany
  • France
  • The UK
  • Spain
  • Italy
  • Portugal
  • Ireland
  • Austria
  • Switzerland
  • Benelux
  • Nordic
  • Rest of Western Europe
• Eastern Europe
  • Russia
  • Poland
  • The Czech Republic
  • Greece
  • Rest of Eastern Europe
• APAC
  • China
  • Japan
  • South Korea
  • India
  • Australia & New Zealand
  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam
  • Rest of APAC
• Latin America
  • Brazil
  • Colombia
  • Chile
  • Argentina
  • Costa Rica
  • Rest of Latin America
• Middle East & Africa
  • Algeria
  • Egypt
  • Israel
  • Kuwait
  • Nigeria
  • Saudi Arabia
  • South Africa
  • Turkey
  • United Arab Emirates
  • Rest of MEA

Market Share & Key Players Analysis:

Major market players are concentrating on implementing various strategic policies to develop their respective businesses in foreign markets. Several multi-level weight loss market companies are focused on the expansion of their existing operations and R&D facilities. Furthermore, the companies in the multi-level weight loss market are developing new products and portfolio expansion strategies through collaborations, partnerships, increasing investments, competitive pricing, and mergers & acquisitions. In addition, several key players are currently focusing on different marketing strategies to increase the demand for their target product, thereby propelling market growth.

Listed below are some of the most prominent multi-level weight loss industry players.

Market Key Players

• Herbalife Nutrition Ltd.
• Mary Kay Inc.
• Amway India Enterprises Pvt. Ltd.
• Vitaco Health Ltd
• Forever Living Products
• Gold's Gym International, Inc.
• Atkins Nutritionals, Inc.
• Apollo Endosurgery, Inc.
• NutriSystem, Inc.
• Other Key Players

Recent Developments:

• In January 2021, Herbalife Nutrition announced a new product line known as "Enrichual," which includes a range of supplements that are designed to contribute to overall health and wellness.
• In September 2021, Herbalife Nutrition partnered with the National Hispanic Medical Association (NHMA) for the promotion of health and wellness among the Hispanic community in the United States.

Report Scope