Global Magnetic Eyelashes Market Forecast, Trend Analysis And Competition Tracking - Global Market Insights 2015 to 2031

Demand For Magnetic Eyelashes From 2015 To 2020 Vs. Future Market Projections For 2021-2031

Introduction: Magnetic Eyelashes For Enhanced Eye Makeup

Request Covid - 19 Impact

Magnetic eyelashes are an innovative new product in the beauty industry. These eyelashes are made of high-quality silicone, which is hypoallergenic and long-lasting. They are designed to mimic human hair in texture for natural-looking lashes closely. Magnetic eyelashes adorn your eyes with magnetic lash strips placed upon each other or eyeliner placed across the lid to make them magnetic. With the "sandwich style" of magnetic lashes, one strip (with magnets along its base) is placed below your lashes, and another strip is placed on top of your lashes to cling together and sandwich your natural lashes between the two strips. One of the main advantages of magnetic lashes is that they tend to be reusable, don't require messy glue, and are less likely to cause your natural lash to fall out.

On the other hand, magnetic eyelashes appear as your classic false eyelashes, but instead of using glue to attach them, you use a magnetic eyeliner. These eyeliners contain iron oxides that do the same thing as a paint-on-magnet, while the lashes have a short strip of magnets along the bottom. Draw a line with the magnetic eyeliner on your upper eye (cat eye, winged eye, etc.) and then place it on—easy.

An eyelash growth serum boom, lash extension procedures, and curling procedures demonstrate that the world is obsessed with longer, fuller eyelashes. Despite all these new technological developments, applying false eyelashes is a tried-and-true beauty trick to get happy, and only makeup artists and celebrities mastered the art for years. And the surge in the popularity of magnetic eyelashes is a good indication that this option is not to be ignored.

Market Dynamics: All The Lashes You Want, Even Without Glue!!

False eyelashes and beauty products are growing in acceptance among consumers of varying ages. One explanation for this is that a new generation of consumers wants to be beautiful but doesn't have the time or money to spend on skincare, make-up, or hair care. Professional credibility often comes from knowledge of beauty products, so many young employees turn to these non-professional sources because they see them as more authentic.

Magnetic eyelashes are a type of false eyelashes that attach to the natural lashes using magnets. When first used, they were primarily marketed as a cosmetic enhancement for those who had sparse or thinning lashes. More recently, they have become popular as an option for those who want fuller eyelashes without wearing heavy make-up. Magnetic eyelashes can give the appearance of thicker eyelashes and volume, which is said to be highly transformational on one's look.

The rise in demand for customized and unique eyelashes will strongly influence market growth. Eyelashes are an increasingly popular accessory for both men and women. The prevalence of false eyelashes is on the rise, as many people use them to accent their eyes or to create a more dramatic look by applying more than one pair of false lashes at a time.

Beauty products rely heavily on social media influencers to create their brand image. This is a new trend that has caused an upsurge in the beauty industry, prompting many other companies to follow suit. Social media influencers are individuals who have a large following of people on sites such as Instagram or YouTube, and they use this following to promote specific brands. Celebrities like Kendall Jenner, Kylie Jenner, and Nikki Minaj constantly endorse beauty products on Instagram and YouTube. They can be seen with hair extensions, new beauty brushes, and make-up kits. These celebrities even post tutorials on how to do their own make-up or hair style. Public figures have an immense reach through social media, which is why they are so powerful when it comes to marketing beauty products. Lashify, a company specializing in false eyelash extensions, has mostly used social media to generate sales. Other competitors in this sector also put these methods into play. Estée Lauder, for example, spends about 75% of its marketing budget on such influencers. This trend is expected to garner strong traction for the global magnetic eyelashes market in the coming years.

COVID-19 Impact Analysis: Sticking With The Falsies

By making masks an essential accessory of everyday life, the Covid-19 crisis appears to have affected make-up choices. With lips mostly partially hidden behind their facial masks, lipstick sales have declined, as consumers have continued to buy other types of cosmetic items, especially those focused on the eyes. Steep increase in the sales of eye shadows, eye liners, mascara, kajal and eyelashes has been noted by several beauty product companies during 2020 and 2021.

Regional Analysis: Give Yourself Some Natural Looking Glamour

North America presently holds the largest share of more than 35% in the global market. The US leads in the beauty industry, which will endure in the foreseeable future. There are innumerable beauty products manufacturers in the US. New influencers and actors in film and television are Exhibit A of the growing popularity of false eyelashes, as their influence across social media has assisted in driving up sales of such tools. This is anticipated to be highly fruitful for the target market growth.

The Key Players In The Magnetic Eyelashes Market

The magnetic eyelashes market landscape appears highly fragmented across various regions.

• Ardell Professional
• Ulta Beauty, Inc.
• Esqido
• Huda Beauty
• ESSYNATURALS
• Arishine Beauty
• House of Lashes
• Royal Korindah
• Emeda eyelash Company
• Vassoul
• Tori Belle Cosmetics, LLC
• Other Players

Report Scope

• Forecast Period: 2022-2031
• Actual Year: 2021
• Historical Data Available for: 2015-2020

Key Segments Covered

Magnetic Eyelashes Market, By Product Type

• Natural
• Synthetic

Magnetic Eyelashes Market, By End-Use

• Men
• Women

Magnetic Eyelashes Market, By Distribution Channel

• Hypermarkets/ Supermarkets
• Beauty Stores
• Online Markets
• Other Distribution Channels