Global Lingerie Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast: 2019–2028

The Lingerie Market Report has been segmented as per product type, sales channel, and region.

Lingerie Market: Overview

The Lingerie Market was valued at $42.4 billion in 2021 & is projected to reach $84.9 billion by 2028. It is expected to grow at an 8.3% CAGR between 2021 and 2028.

Lingerie is a special category of women's clothing including shapewear, knickers and panties, loungewear, bra, etc. Lingerie is made from different types of fabric materials such as chiffon, lycra, satin, silk, and charmeuse.

In addition, various types of lingerie products are most popular across the globe due to the health benefits associated with them.

Lingerie products are available in a variety of sizes, colors, patterns, designs, brands, and materials in the market and are most demandable across the globe.

Lingerie Market: Dynamics

Growing demand for branded lingerie across the globe due to changing lifestyles and the increasing popularity of shapewear, loungewear, knickers, panties, and others in various countries.

These are major factors projected to propel the growth of the global lingerie market over the forecast period.

In addition, increasing availability of lingerie in a wide variety of designs, patterns, colors, sizes, and brands, and rising female populations expenditure on lingerie across the globe. These are other factors expected to support the growth of the global market.

Expanding organized e-commerce sector across the globe and increasing the availability of a number of lingerie on e-commerce sites resulting in rising demand for lingerie at a cheaper or discounted rate.

These are among other factors expected to proliferate the growth of the target market during the forecast period. In addition, rising women's participation in athletics, gyms, sporting activities, and others and increasing popularity of bridal lingerie across the globe.

These are some factors expected to drive the growth of the target market during the forecast period.

Moreover, increasing promotional and marketing strategies by leading lingerie players and the rapidly growing clothing industry across various countries are expected to propel the growth of the target market in the next 10 years.

Lingerie Market: Segment Analysis

The rapid adoption of bras among female populations because it prevents back pain, and spine problems and improves posture. Revenue from the bra segment is expected to account for a major share in terms of revenue in the global lingerie market.

Among the sales channel segments, the e-commerce segment is projected to witness substantial growth, owing to the increasing online shopping of lingerie products among female populations across the globe and several facilities provided by the e-commerce industry to the consumers.

Global Lingerie Market: Region Analysis

The North American lingerie market is expected to account for a major share in terms of revenue and is expected to register the highest growth over the forecast period.

High preference for premium lingerie brands and high presence of lingerie manufacturers in countries in the region.

Market in the Asia Pacific and Europe are expected to register lucrative growth in terms of revenue, owing to growing awareness among women about hygiene and health benefit associated with lingerie.

In addition, increasing adoption of lingerie among sportswomen, high popularity of different materials lingerie, and high adoption of different styles of lingerie in countries in these regions.

The markets in Latin America and Middle East & Africa are expected to register moderate growth during the forecast period.

Lingerie Market Segmentation:

Segmentation by Product Type:

• Loungewear
• Knickers and Panties
• Shapewear
• Bra

Segmentation by Sales Channel:

• Hypermarkets/Supermarket
• Specialty Stores
• E-commerce

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa