Global Laundry Detergent Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027

MarketResearch.biz delivers in-depth insights on the global laundry detergent market in its upcoming report titled, “Global Laundry Detergent Market Trends, Applications, Analysis, Growth, and Forecast: 2018 to 2027”. The global laundry detergent market is estimated to register a CAGR of X.X% in terms of value during forecast period 2018–2027. The report offers in-depth insights, revenue details, and other vital information regarding the target market, and the various trends, drivers, restraints, opportunities, and threats till 2027. The report offers insightful and detailed information regarding the various key players operating in the market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, acquisitions & mergers, and market footprint. The global laundry detergent market report has been segmented on the basis of product, application, and region.

Laundry detergent or washing powder are cleaning agents added to remove dirt and grease from porous surfaces such as fabrics and clothes. They are chemical compounds containing alkylbenzenesulfonates which are affected by hard water. Out of all laundry detergent ingredients surfactants is the most important chemical for cleaning cloths. Surfactant molecule have property to attract water-repelling substances such as oil and grease. There are four main types of surfactants– anionic, nonionic, cationic, and amphoteric or zwitterionic surfactant, out of which first three are mostly in laundry detergents.

Major factors driving growth of the global laundry detergent market over the forecast period is increasing adoption of washing machines across the globe. In addition, increasing demand for laundry detergents from various end-use applications such as hotels, textiles industry, restaurants, hospitals, and other applications is another factor expected to fuel growth of the target market. Due to low energy consumption, less usage of hot water for wash, manufacturers focus towards developing green laundry products is further fuels growth of this market over the forecast period. Furthermore, increasing demand for eco-friendly laundry detergents which biodegradable components such as natural washing soda, coconut oil- and mineral-based surfactants, and plant-based enzymes is another factor expected to support growth of the target market.

However, safety issues regarding children is a key factor restraining growth of the market. In addition, availability of counterfeit products sold by established brands is another factor hampering growth of the target market in the near future.

Innovative product developments coupled better quality ingredients may create potential opportunities for players in this market during the forecast period.

Powder detergent segment in the product type is expected to account for highest share in terms of revenue over the forecast period owing to the increasing preference for powder based products among individuals due to its cost effectiveness. Liquid detergent segment is expected to witness highest growth rate in the product type segment in the near future owing to its convenient and comfortable usage.

The market in Asia Pacific dominates the global market in terms of revenue over the forecast period, owing to increasing competition with regional players due to existence of popular brands, changing lifestyle in developing countries such as India, China, and Japan.

Global laundry detergent market segmentation:

Segmentation by product:

• Powder detergents
• Liquid detergents
• Fabric softeners
• Detergent tablets
• Others

Segmentation by application:

• Residential
• Non-Residential/Commercial

Segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa