
Lactation Support Supplements Market By Ingredient Type(Fenugreek , Moringa, Milk thistle, Fennel, Oatmeal, Others), By Formulation(Capsules/Tablets, Powder, Liquid, Others), By Sales Channel(Online Sales Channel, Direct Sales Channel, Pharmacies/Drug Stores, Other Offline Channels) By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032
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This report was compiled by Research Team Research team of over 50 passionate professionals leverages advanced research methodologies and analytical expertise to deliver insightful, data-driven market intelligence that empowers businesses across diverse industries to make strategic, well-informed Correspondence Research Team Linkedin | Detailed Market research Methodology Our methodology involves a mix of primary research, including interviews with leading mental health experts, and secondary research from reputable medical journals and databases. View Detailed Methodology Page
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The lactation support supplements market size is predicted to reach approximately USD 1112.2 million by 2032, from a valuation of USD 569.8 million in 2022, growing at a CAGR of 6.6% during the forecast period from 2023 to 2032.
Lactation support supplements are products designed to help breastfeeding mothers improve and maintain their milk supply. They typically contain a blend of herbs, vitamins, and minerals known to support lactation through various mechanisms.
For example, fenugreek and fennel seed may stimulate milk production by regulating prolactin hormone levels while ginger and blessed thistle can enhance breast milk secretion. By providing beneficial nutrients like calcium, vitamin D, and B vitamins, these supplements aim to optimize the nutritional profile of breast milk.
Regular consumption of evidence-based lactation supplements, alongside proper hydration and feeding frequency, can assist mothers facing issues like low milk volume during the demanding breastfeeding period.
The Lactation Support Supplements Market is expected to experience steady growth in the coming years driven by several key factors. Firstly, rising rates of breastfeeding globally are fueling demand for products that can help boost milk supply. According to the World Health Organization, breastfeeding rates have been rising over the past two decades as more women choose to breastfeed their babies for longer. This is creating a larger consumer base for the Lactation Support Supplements Market.
The CDC's 2022 Breastfeeding Report Card indicates that although most babies are initially fed some breast milk, exclusive breastfeeding rates remain low over time. By the six-month mark, only 24.9% of infants were strictly breastfed despite 55.8% continuing to receive at least some portion of breast milk in their diet. The data reveals there is still considerable room for improvement when it comes to sustaining exclusive breastfeeding through the WHO's recommended first six months of life.
Inadequate milk production is a common reason for breastfeeding cessation. The above-mentioned statistics highlight the challenges and disparities in breastfeeding practices and the need for continued efforts to support and promote breastfeeding to improve public health. To tackle this issue, the key players in the maternal health industry are developing new products.
Secondly, an increase in working women who wish to continue breastfeeding is also propelling market growth. As more women join the workforce after giving birth, supplements that can help boost milk production are becoming essential.
Additionally, innovations and new product developments focusing specifically on lactation support are expected to open up more opportunities in this market space. Key players in the Lactation Support Supplements Market are investing in research to formulate supplements with natural galactagogues to help improve lactation.
For Instance, Danone has recently launched a new probiotic supplement called Almimama in Spain, designed to support breastfeeding experiences by reducing the incidence of mastitis, a common issue affecting approximately one in four breastfeeding mothers. Almimama is a synbiotic supplement, that combines the probiotic strain L. salivarius PS2 with fructooligosaccharides (FOS), making it the only such supplement designed for pregnant or lactating mothers.
Overall, rising breastfeeding rates globally, higher participation of women in the workforce, and product innovations are three significant factors expected to drive the steady expansion of the Lactation Support Supplements Market in the coming years. As demand rises, the market is projected for solid growth.
Driving Factors
Insufficient Milk Supply Boosts Lactation Supplement Market
The growing prevalence of insufficient milk supply among lactating women is a significant factor driving the demand for lactation support supplements. Many new mothers face challenges in producing adequate breast milk, which is essential for infant nutrition and immunity. This issue leads to an increased reliance on lactation supplements that contain natural ingredients known to enhance milk production, such as fenugreek, blessed thistle, and fennel.
As awareness of these challenges grows, and more women seek safe and effective solutions, the market for lactation support supplements is expanding. This trend is expected to continue, given the emphasis on breastfeeding as the optimal form of infant nutrition, positioning lactation supplements as vital aids for many new mothers.
E-Commerce Platforms Expand Lactation Supplement Accessibility
E-commerce platforms are significantly turbocharging lactation supplement sales, making these products more accessible to a wider audience. The convenience and discretion offered by online shopping appeal to new mothers, who often find it challenging to shop in physical stores.
These platforms also provide a broader range of products and the ability to easily compare prices and read reviews. The increasing use of e-commerce for health and wellness products is expected to continue, greatly enhancing the reach and sales of lactation support supplements. This trend is transforming how mothers access these supplements, likely leading to sustained market growth driven by the convenience and extensive selection offered online.
Rising Infant Mortality Rates Necessitate Effective Lactation Supplements
The demand for safe and effective lactation support supplements is increasing due to the rising infant mortality rate, primarily attributed to insufficient breastfeeding. Breast milk is crucial for infant development and immunity, and its lack can have severe consequences. This situation has heightened the urgency for effective lactation aids that can help mothers increase their milk supply.
As the awareness of the importance of breastfeeding grows, alongside concerns about infant health, the market for lactation supplements is experiencing significant growth. This demand is likely to persist, emphasizing the critical role of lactation supplements in supporting infant nutrition and reducing the risk of mortality associated with insufficient breastfeeding.
Restraining Factors
Potential Side Effects and Medication Interactions of Lactation Supplements Restrain Market Growth
The growth of the lactation support supplements market is hindered by concerns over potential side effects and interactions with other medications. Some lactation supplements may cause adverse reactions or may not be compatible with certain medications that nursing mothers may be taking.
These health concerns can discourage women from using these supplements, especially if there is insufficient guidance on their safe use. Fear of side effects, particularly for products lacking robust clinical testing, can lead to hesitation and skepticism among potential users. This apprehension limits the market’s growth as safety and efficacy are crucial factors for products intended for new mothers and their babies.
Varied Regional Regulations Impact Lactation Support Supplements Market Growth
The growth of the lactation support supplements market is also impacted by the varying regulatory landscapes across different regions. In some countries, these supplements face stricter regulations regarding their composition, labeling, and marketing claims. This disparity in regulatory standards can create challenges for manufacturers looking to enter international markets.
Strict regulations in certain regions may require additional clinical evidence or documentation, leading to increased costs and longer time-to-market for these products. Conversely, less stringent regulations in other regions might raise concerns about product quality and safety among consumers. These varying levels of regulation can complicate market expansion and consumer trust in lactation support supplements globally.
Lactation Support Supplements Market Segmentation Analysis
By Ingredient Type
Fenugreek holds a dominant position in the lactation support supplements market. Its popularity is attributed to its historical and widespread use as a galactagogue, a substance that increases milk supply. Fenugreek is believed to stimulate sweat production, and since the breasts are modified sweat glands, it's thought to enhance lactation. Its efficacy, backed by both traditional use and some scientific studies, has made it a go-to ingredient for breastfeeding mothers seeking natural lactation support.
Other ingredients like Moringa, Milk Thistle, and Fennel are also recognized for their lactation-support benefits. Moringa, in particular, is gaining popularity for its high nutrient content. Oatmeal is favored for its nutritional benefits and potential to boost milk supply. Each of these ingredients caters to mothers seeking diverse natural options for lactation support.
By Formulation
Capsules and tablets are the most common formulations in the lactation support supplements market. Their dominance is due to the convenience of dosage, ease of storage, and prolonged shelf life. These formulations are favored for their standardized doses, which provide consistency in the amount of active ingredients consumed. They are also discreet and portable, making them a practical choice for busy mothers.
Powder and liquid formulations offer alternatives for those who have difficulty swallowing pills or prefer to mix supplements with food or drinks. The 'Others' category includes teas and snack bars infused with lactation-supporting ingredients.
By Sales Channel
Pharmacies and drug stores are the primary sales channels for lactation support supplements. Their widespread accessibility makes it convenient for consumers to purchase these products. These outlets also offer the advantage of professional advice from pharmacists, which can be crucial for new mothers seeking guidance on lactation support.
Online sales are growing due to the convenience of home delivery and the availability of a wider range of products. Direct sales channels include purchases from healthcare providers or specialty stores. Other offline channels encompass various retail formats, including supermarkets and health food stores.
Lactation Support Supplements Industry Key Segments
By Ingredient Type
- Fenugreek
- Moringa
- Milk thistle
- Fennel
- Oatmeal
- Others
By Formulation
- Capsules/Tablets
- Powder
- Liquid
- Others
By Sales Channel
- Online Sales Channel
- Direct Sales Channel
- Pharmacies/Drug Stores
- Other Offline Channels
Lactation Support Supplements Market Growth Opportunities
Increasing Childbirth Rates and Population Growth Boost Demand for Lactation Support Supplements
The rising childbirth rates and overall population growth are significant drivers for the increasing demand in the lactation support supplements market. As the number of births globally continues to rise, so does the need for products that support breastfeeding mothers.
Lactation supplements, which are designed to aid milk production and provide nutritional support, are becoming more sought after by new mothers seeking to enhance their breastfeeding experience. This demographic trend indicates a growing market for lactation supplements, as more women seek natural and effective solutions to support their lactation journey.
R&D Investments Propel Growth in Lactation Support Supplements Market
Increased investments in research and development by companies in the lactation support supplements market are driving its growth. These investments are focused on improving the efficacy of existing products and developing new ones that cater to diverse needs and preferences.
Through research, companies are creating supplements with better formulations, using ingredients that are scientifically proven to aid lactation. This focus on R&D is not only enhancing product quality and diversity but also building consumer trust and expanding market reach, as more mothers seek reliable and effective solutions for lactation support.
Lactation Support Supplements Market Regional Analysis
Asia Pacific Dominates with a 38.40% Market Share
Asia Pacific's substantial 38.40% share in the global Lactation Support Supplements Market is driven by the region's high birth rates and the cultural emphasis on breastfeeding. Countries like China and India, with their large populations, contribute significantly to the demand for lactation supplements.
Additionally, the growing awareness among new mothers about the benefits of breastfeeding and the increasing availability of lactation support products in the market play crucial roles. The presence of local and regional manufacturers offering a variety of supplements tailored to the nutritional needs of lactating mothers also boosts the market in this region.
The market dynamics in Asia Pacific are influenced by the rising disposable incomes and the growing focus on maternal health. The increased spending on health and wellness products, coupled with the accessibility of lactation supplements through online and offline channels, enhances market growth. Furthermore, governmental initiatives in several countries to promote breastfeeding and support maternal health contribute to the expanding market for lactation supplements.
North America's Growing Awareness and Health Trends
North America’s lactation support supplements market is driven by the growing awareness about the importance of breastfeeding and the increasing demand for natural health products. The United States and Canada see a trend towards organic and herbal supplements, catering to health-conscious mothers. The region's well-developed healthcare system and supportive policies for maternal health also contribute to the market's growth.
Europe Is Focused on Maternal Health and Organic Products
In Europe, the lactation support supplements market benefits from the region's strong focus on maternal health and wellness. European mothers are increasingly opting for organic and natural supplements, aligning with the general health and wellness trend in the region. The availability of a variety of lactation support products, combined with healthcare policies that support breastfeeding, drives the market in European countries.
Industry By Region
North America
- The US
- Canada
Europe
- Germany
- France
- The UK
- Spain
- Italy
- Russia
- Netherlands
- Rest of Europe
Asia-Pacific
- China
- Japan
- South Korea
- India
- New Zealand
- Singapore
- Thailand
- Vietnam
- Rest of Asia Pacific
Latin America
- Brazil
- Mexico
- Rest of Latin America
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Rest of the Middle East & Africa
Lactation Support Supplements Market Key Player Analysis
In the Lactation Support Supplements Market, the companies listed play diverse roles in supporting nursing mothers. Yvon Labs and Nugenix focus on developing natural and effective supplements, emphasizing the market's trend toward organic and safe ingredients. Their products are designed to enhance milk production and overall maternal health.
Medella Life Sciences and Nutribuddy, with their emphasis on science-backed formulations, contribute significantly to the market by offering supplements that are both nutritious and supportive of lactation. Heraeus and Lactation Solutions, smaller in comparison, provide specialized and targeted lactation support products, reflecting the industry's diversity and focus on specific maternal needs.
Motherlove and The New Mom Co. are renowned for their holistic approach to maternal care, offering a range of products from lactation supplements to overall wellness products for new mothers. Their presence underscores the market's shift towards comprehensive maternal health solutions.
Leche and Wombwell, with their focus on natural and herbal ingredients, cater to the growing demand for plant-based and holistic lactation aids. Milkify and Looveen, although niche players contribute to the market by addressing specific lactation challenges with unique product offerings.
Collectively, these companies not only drive the Lactation Support Supplements Market's growth but also represent a spectrum of strategies - from focusing on natural and organic ingredients to providing comprehensive maternal health solutions - crucial for supporting lactation and overall maternal well-being.
Major Market Players
- Yvon Labs
- Nugenix
- Medella Life Sciences
- Nutribuddy
- Heraeus
- Lactation Solutions
- Motherlove
- The New Mom Co.
- Leche
- Wombwell
- Milkify
- Looveen
- Grinvalt
- Blessings
- Chewbees
Recent Developments
- Dec 2023 Beyond The Headlines: Pharmavite’s US$425M acquisition, Univar Solutions’ exclusive distribution deal
- Nov 2023 The Better Health Company’s GO Healthy brand is New Zealand’s leading supplement brand. It’s also present in Australia, China, Singapore, South Korea and Vietnam. We also acquired the globally known Egmont Manuka honey brand.
- Nov 2023 PronoKal is a comprehensive, medically supervised weight loss system that is personalized to each customer. Available in countries around the world, it includes a very low-calorie ketogenic diet, physical exercise, support from nutrition and lifestyle coaches, and applied genomics.
Report Scope
Report Features Description Market Value (2022) USD 569.8 million Forecast Revenue (2032) USD 1112.2 million CAGR (2023-2032) 15.2% Base Year for Estimation 2022 Historic Period 2016-2022 Forecast Period 2023-2032 Report Coverage Revenue Forecast, Market Dynamics, COVID-19 Impact, Competitive Landscape, Recent Developments Segments Covered By Ingredient Type(Fenugreek , Moringa, Milk thistle, Fennel, Oatmeal, Others), By Formulation(Capsules/Tablets, Powder, Liquid, Others), By Sales Channel(Online Sales Channel, Direct Sales Channel, Pharmacies/Drug Stores, Other Offline Channels) Regional Analysis North America - The US, Canada, Europe - Germany, France, The UK, Spain, Italy, Russia, Netherlands, Rest of Europe, Asia-Pacific - China, Japan, South Korea, India, New Zealand, Singapore, Thailand, Vietnam, Rest of Asia Pacific, Latin America - Brazil, Mexico, Rest of Latin America, Middle East & Africa - South Africa, Saudi Arabia, UAE, Rest of Middle East & Africa Competitive Landscape Yvon Labs, Nugenix, Medella Life Sciences, Nutribuddy, Heraeus, Lactation Solutions, Motherlove, The New Mom Co., Leche, Wombwell, Milkify, Looveen, Grinvalt, Blessings, Chewbees Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. Purchase Options We have three licenses to opt for Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF) -
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- Yvon Labs
- Nugenix
- Medella Life Sciences
- Nutribuddy
- Heraeus
- Lactation Solutions
- Motherlove
- The New Mom Co.
- Leche
- Wombwell
- Milkify
- Looveen
- Grinvalt
- Blessings
- Chewbees