Breastfeeding Accessories Market By Product Type:(Breast Pumps, Nipple Care Products, Breast Shells, Breastmilk Storage & Feeding Products, Others), By End User:(Hospitals & Clinics, Personal), By Application:(Hospital Grade,Personal Use) By End User, By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends And Forecast 2023-2032

The Breastfeeding Accessories Market was valued at USD 5.2 billion in 2022 and is expected to reach USD 10.9 billion by 2032 at a CAGR of 7.9% in the forecast period of 2023 to 2032.

The increase in birth rates and deterioration in infant mortality rates contribute to the growth of the market for breastfeeding accessories. In the upcoming years, the requirement for breastfeeding accessories is projected to increase due to the rise in the percentage of women working, at least in main developing countries.

The new trend of late parenting is anticipated to increase the sales of upscale breastfeeding accessories. There would be a rapid rise in the requirement of working women in the future. The rise in consumer expenditure and surging living conditions in developing economies are projected to drive worldwide market growth.

Similarly, the establishment of milk banks is the other factor for the market expansion. The requirement for breast milk storage is quite high. Milk banks prove advantageous when the mother is in good health, and there is no risk of disease transmission. This is particularly relevant when the mother is unable to provide milk or in cases where the baby is orphaned. Consequently, the demand for milk banks has contributed to the increased utilization of nursing equipment and the expansion of the market.

The majority of the industries associated with the breastfeeding accessories market are introducing new product launches and gaining a competitive advantage. These companies are doing their investment in R&D activities to engage themselves in the changing customer preferences and know the industry requirements. The introduction of new silicone breast milk collectors for mothers would help them avoid the loss of milk and upsurge the market revenue share across developing countries. Due to this the breastfeeding accessories market will witness substantial growth throughout the market forecast period.

Driving Factors

Increase in Women's Employment Rate Drives Breastfeeding Accessories Market Growth

The increase in women's employment rate has been instrumental in the expansion of the breastfeeding accessories market. As more women remain in the workforce during and after pregnancy, the need for products that support the balance between work life and breastfeeding increases. This need has spurred the development and uptake of accessories that enable mothers to express and store breast milk while away from their infants, facilitating a smoother transition back to work.

The rise in maternal employment is often accompanied by policies such as maternity leave and lactation breaks, which further support breastfeeding among working mothers. The convergence of these factors has led to a surge in demand for portable breast pumps, insulated storage bags, and other accessories that support working mothers.

In the long run, the continued increase in women's employment is likely to maintain the momentum of market growth, driving advancements in product design focused on efficiency, discretion, and portability. The market may also see a broader acceptance of breastfeeding in the workplace, with a corresponding increase in employer-provided lactation support.

Technological Advancements Drive Breastfeeding Accessories Market Growth

Technological advancements are transforming the breastfeeding accessories market, enhancing the functionality and user-friendliness of products. Innovations such as wearable breast pumps, smart breastfeeding monitors, and apps that track feeding schedules are making breastfeeding more manageable, especially for active and working mothers. These technological improvements have significantly contributed to market growth by addressing common breastfeeding challenges.

Advancements in materials science have also resulted in more comfortable and safer products, aligning with the health-conscious priorities of new parents. The integration of technology in breastfeeding accessories has not only improved the user experience but also helped in collecting data that can be used to further refine product designs.

Organic Trend Foster's Breastfeeding Accessories Market Expansion

The growing demand for organic and natural products has significantly influenced the breastfeeding accessories market. Modern parents are increasingly opting for products that are free from harmful chemicals and made with natural materials to ensure the safety and health of their babies. This preference has propelled the development and sale of organic nipple creams, eco-friendly nursing pads, and other breastfeeding accessories that promise purity and sustainability.

This shift towards organic products is part of a broader trend toward health and wellness, which is deeply rooted in consumer behavior. As awareness of environmental issues and the impact of synthetics on health increases, this demand is expected to grow, potentially reshaping the market to prioritize organic certifications and natural materials.

The preference for organic and natural products is poised to have lasting effects on the breastfeeding accessories market, with potential for growth in segments that specialize in eco-friendly and health-conscious products. This may also spur innovation in sourcing, manufacturing, and product lifecycle, with an emphasis on sustainability.

Restraining Factors

Competition from Substitutes Restrains Breastfeeding Accessories Market Growth

The market for breastfeeding accessories is constrained by competition from substitute products. These substitutes include infant formulas, which some mothers perceive as a more convenient feeding method compared to breastfeeding.

The convenience of not having to pump, store, and warm breast milk, along with aggressive marketing by formula manufacturers, can sway consumer preference towards these alternatives. Furthermore, the availability of a wide range of formula options designed to mimic the nutritional profile of breast milk provides a compelling alternative to breastfeeding for some parents, thus impeding the growth of the breastfeeding accessories market.

Lack of Awareness in Remote Areas Restrains Breastfeeding Accessories Market Growth

Breastfeeding accessories face a growth limitation due to a lack of awareness, particularly in remote and underserved regions. In these areas, there is often a gap in education about the benefits of breastfeeding and the use of accessories that can facilitate the process.

Cultural norms and lack of access to healthcare professionals who can recommend and demonstrate the use of such products further contribute to this challenge. Without proper awareness and educational initiatives to inform potential users about the advantages and availability of breastfeeding accessories, the market's potential in these regions remains untapped.

By Product Type:

Breast pumps hold the largest market share within the breastfeeding accessories category. Their dominance is due to the increasing number of working mothers, the convenience they offer in milk expression, and the growing awareness of the benefits of breast milk. Technological advancements have led to the development of more efficient, portable, and user-friendly breast pumps, further driving their adoption.

Nipple care products, breast shells, and breastmilk storage and feeding products are also essential components of the breastfeeding accessories market, addressing the various needs of breastfeeding mothers. Adoption Of Nipple care products cater to maternal comfort, breast shells protect sensitive nipples, and storage solutions offer convenience for working mothers. These sub-segments complement breast pumps and are critical for a comprehensive breastfeeding experience.

By End User:

Hospitals and clinics are the major end users of breastfeeding accessories, particularly breast pumps. This is driven by their need to support postpartum mothers in initiating and maintaining lactation, especially when complications arise. Hospital-grade breast pumps are a key product in this segment due to their durability and efficiency.

The personal use market is growing as more mothers seek to continue breastfeeding after returning to work or to manage breastfeeding challenges. Other segments include lactation consultants and rental services, which provide access to breastfeeding accessories outside the hospital setting.

By Application:

Hospital-grade breast pumps are the most sought-after in the application segment, known for their efficiency and durability. They are essential in neonatal units and by lactation consultants for mothers facing challenges with breastfeeding. The demand for these pumps is reinforced by hospitals' need to provide high-quality care.

Personal-use breast pumps are designed for individual mothers. The growth in this segment is reflective of the increasing number of women who are balancing motherhood with professional commitments and the rising awareness of the benefits of breast milk.

The breastfeeding accessories market is expanding, with breast pumps leading the way, supported by increasing employment among mothers and a push for breastfeeding by healthcare organizations. Hospitals and clinics dominate the end-user segment, while hospital-grade pumps are the primary application due to their necessity in healthcare sector settings. The market is expected to continue growing as societal norms and workplace policies become more supportive of breastfeeding.

Key Market Segments

By Product Type:

• Breast Pumps
• Nipple Care Products
• Breast Shells
• Breastmilk Storage & Feeding Products
• Others

By End User:

• Hospitals & Clinics
• Personal
• Others

By Application:

• Hospital Grade
• Personal Use

Growth Opportunities

Organic Product Demand Offers Growth Opportunities in the Breastfeeding Accessories Market

The increasing consumer inclination towards organic and natural products is opening up growth avenues in the breastfeeding accessories market. This Industry trend is driven by parents' growing concerns about baby safety and health, leading to higher demand for accessories made from organic materials. As organic baby care products are projected to grow at a CAGR of approximately 11% from 2021 to 2027, breastfeeding accessory manufacturers that invest in organic product lines are likely to see an uptick in consumer interest and market share.

Awareness Campaigns Boost Breastfeeding Accessories Market Expansion

Growing awareness campaigns by governments and health organizations about the benefits of breastfeeding are positively impacting the breastfeeding accessories market. These initiatives are increasing the visibility and perceived importance of breastfeeding, which in turn stimulates demand for related accessories. A heightened awareness can lead to a broader customer base as more mothers seek out products that support their breastfeeding journey, thereby contributing to market growth.

Regional Analysis

North America Dominates with 35.80% Market Share in the Breastfeeding Accessories Market

North America holds a commanding 35.80% share of the breastfeeding accessories market, a dominance fueled by high awareness of breastfeeding benefits, supportive healthcare policies, and the availability of a wide range of products. Key role factors include the strong advocacy for breastfeeding by health organizations and government entities, leading to higher demand for accessories that facilitate the practice.

The market dynamics in North America are also influenced by a high rate of female participation in the workforce, which necessitates products that support the balance of work and infant care, such as Bra breast pumps and storage solutions. Additionally, the presence of key market players in the region innovating in breastfeeding accessories amplifies the market's growth.

Forecast implications suggest that North America will continue to lead due to ongoing initiatives promoting breastfeeding, advancements in product technology, and increasing healthcare investments. An expected rise in working mothers will likely sustain the demand for convenient and efficient breastfeeding accessories.

Europe: A Progressive Market for Breastfeeding Accessories

In Europe, the breastfeeding accessories market is progressive, with a strong emphasis on maternal health and well-being. Public health campaigns promoting breastfeeding, coupled with generous maternity leave policies, underpin the market's strength. The European market is also characterized by high standards for product safety and quality, leading to a preference for premium products.

Consumer market trends towards organic and eco-friendly products may influence future market dynamics, with a possible increase in demand for accessories made from sustainable materials. Europe’s market presence is predicted to grow, supported by health awareness initiatives and an increase in mother-friendly workplace policies.

Asia-Pacific: An Emerging Market in Breastfeeding Accessories

The Asia-Pacific region is an emerging market in the breastfeeding accessories sector, driven by growing urbanization, increasing maternal employment rates, and rising disposable incomes. Societal shifts and growing awareness of breastfeeding's health advantages are leading to a broader acceptance and demand for breastfeeding products.

Market dynamics are further influenced by improving healthcare infrastructure and the gradual shift from traditional breastfeeding practices to modern methods. As the economies in this region strengthen, the demand for convenient breastfeeding accessories is expected to rise, positioning Asia-Pacific as a rapidly growing market with significant future potential.

Breastfeeding Accessories Industry by Region

North America

• The US
• Canada

Europe

• Germany
• France
• The UK
• Spain
• Italy
• Russia
• Netherlands
• Rest of Europe

Asia-Pacific

• China
• Japan
• South Korea
• India
• New Zealand
• Singapore
• Thailand
• Vietnam
• Rest of Asia Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• South Africa
• Saudi Arabia
• UAE
• Rest of the Middle East & Africa

Key Player Overview: Breastfeeding Accessories Market

The breastfeeding accessories market is characterized by the presence of established and emerging companies, each significantly impacting maternal and infant health. Medela, Inc. and Koninklijke Philips N.V. are at the forefront, known for their extensive research and development, leading to innovative products that have set industry benchmarks. Their global distribution networks and brand recognition position them as leaders in both market reach and influence.

Ameda, Inc. and Newell Brands Inc. have solidified their market positions by offering a wide range of breastfeeding accessories, focusing on usability and accessibility. These companies cater to a spectrum of consumer needs, reinforcing their market presence.

Nuby Inc. and Artsana S.p.A., with their emphasis on ergonomic design and affordability, appeal to diverse demographics, driving consumer loyalty and expanding Breastfeeding Accessories market share. Pigeon Corporation and Edgewell Personal Care leverage their longstanding reputations to influence purchasing trends, particularly in the Asia-Pacific region.

Collectively, these key players drive innovation and competitiveness in the breastfeeding accessories market, with their strategic positioning addressing a full spectrum of consumer demands, from high-tech breast pumps to eco-friendly nursing pads, shaping the market's future trajectory.

Major Companies in the Breastfeeding Accessories Market

• Medela, Inc.
• Koninklijke Philips N.V.
• Ameda, Inc.
• Newell Brands Inc.
• Nuby Inc.
• Laura & Co
• Mitera Llc
• Artsana Group
• Pigeon Corporation
• Edgewell Personal Care
• Ardo Medical, Inc.
• Mayborn Group Limited
• Summer Infant, Inc.
• Bailey Medical
• Linco Baby Merchandise Works
• Hygeia Health

Recent Developments

• In October 2023, Willow disrupted the breast pumping norms with Willow® 3.0, the world's first in-bra wearable pump that offers spillproof, 360-degree mobility. This technology allows mothers to pump hands-free, discreetly, and without the need for cords or bulky equipment.
• In February 2023, SimpliFed, a virtual breastfeeding and baby feeding support provider, signed a mutual preferred provider agreement with breast pump provider Byram Healthcare. This partnership allows families who purchase a breast pump to access SimpliFed's lactation and baby-feeding support services covered by many health plans.
• In May 2023, Helaina announced a significant milestone in large-scale production readiness for their first ingredient, lactoferrin. The company has raised more than $25 million in funding and is building a precision fermentation platform to produce bioactive proteins.
• In January 2023, Babylist, a vertical marketplace for baby products, launched Babylist Health, a dedicated health business. This initiative aims to provide easier and more transparent access to health and wellness products for growing families, particularly during pregnancy and postpartum. It focuses on improving the process of ordering a breast pump through health insurance, which will support millions of mothers in their breastfeeding journey and return to work after having a baby.