Hummus Market By Type (Classic, Roasted Garlic, White Bean, and Others), By Packaging (Jars/Bottles, Cups/ Tubs, Pouch), By Distrinution Channel (Supermarkets/Hypermarkets, Convenience Stores, and Others), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032

Report Overview

Hummus Market size is expected to be worth around USD 10.4 Bn by 2032 from USD 3.1 Bn in 2022, growing at a CAGR of 13.2% during the forecast period from 2023 to 2032.

Global Hummus Market is a thorough and in-depth analysis of the market's dynamic trends, drivers, and challenges provided in the report. This explores the diverse market segments and reveals their growth potential over the forecast period. The growth trajectory of the hummus market is attributable to a multitude of factors that interact in a symphonic manner. These factors include the rising demand for natural and wholesome food, the rise of veganism and vegetarianism, and the pervasive prevalence of Middle Eastern cuisine.

The market's aspirations are exemplified by Hummus, a delicious dip made from cooked and mashed chickpeas and tahini, aromatic olive oil, tart lemon juice, and pungent garlic. The primary objective of the global hummus market is to provide consumers with an appetizing, wholesome, and natural condiment that transcends conventional boundaries. This versatile market seeks to satisfy the growing demand for healthier dietary options while also providing an enticing alternative to conventional condiments like mayonnaise and ketchup.

The irresistible appeal of hummus stems from its unmatched nutritional value. The chickpea is an exceptional source of protein, fiber, and a variety of essential vitamins and minerals. The incorporation of tahini, an elixir derived from sesame seeds, results in the incorporation of healthy lipids and protein into the hummus's structure. In addition, the use of olive oil, which is renowned for its numerous health advantages and inextricably linked to the Mediterranean diet, enhances the inherent appeal of hummus. Moreover, hummus is a model of culinary inclusivity, as it meets the dietary requirements of vegans and individuals with gluten intolerance.

However, the global hummus market faces ethical dilemmas stemming from sustainability concerns and responsible ingredient procurement. The environmental impact of chickpea cultivation has prompted a reevaluation of farming practices in relation to hummus production. Moreover, the working conditions of cultivators in developing nations have become a focus of ethical scrutiny, necessitating concerted efforts to ensure fairness and equity. As evidence of their commitment to ethical stewardship, numerous hummus manufacturers have embarked on a journey of transformation, investing in sustainable farming practices and responsible ingredient sourcing to resolve these ethical concerns.

Driving Factors

Increasing Health Consciousness

The increasing emphasis on health and wellness has increased the demand for wholesome and nutritious dietary options. Hummus is viewed as a healthier alternative to conventional spreads and condiments because it is a nutrient-dense treat. The nutritional profile of hummus, which is enriched with protein, fiber, and essential vitamins and minerals, appeals to health-conscious consumers who desire a balanced and nutritious diet.

Rising Popularity of Plant-Based Diets

The rise of vegetarianism, veganism, and flexitarianism has had a significant impact on global food preferences. Hummus, being plant-based and vegan-friendly, align flawlessly with the dietary preferences of those who prioritize sustainability and animal welfare. Its inclusion of legumes and tahini provides a valuable source of plant-based protein, thereby enhancing its appeal among vegans.

Cultural Appreciation and Culinary Diversity

Globally increasing demand for Middle Eastern cuisine has contributed to the expansion of the hummus market. Due to its delectable flavor profile and adaptability, Hummus, which originated in the Middle East, has crossed cultural boundaries and garnered widespread acceptance. Consumers are imbibing hummus as a staple of their gastronomic repertoire as they expand their gastronomic horizons.

Product Innovation and Flavor Variations

Significant product innovation and flavor diversification have occurred in the hummus market. Manufacturers are introducing novel and enticing flavors, such as roasted red pepper, garlic and herb, sun-dried tomato, and jalapeno, to accommodate consumers' changing tastes. This constant innovation expands the market's allure and encourages experimentation, thereby driving consumer engagement and market expansion.

Restraining Factors

Competition from other spreads and dips

The hummus market is extremely competitive and populated by a variety of players, including small local producers and multinational corporations. Popular alternatives to traditional dips and spreads, such as tzatziki, baba ganoush, and guacamole, have proliferated on the market in recent years.

To combat this, hummus manufacturers have introduced novel varieties, such as roasted red pepper, garlic and herb, and sriracha hummus, that appeal to health-conscious and adventurous consumers. Additionally, there has been a trend toward hummus without artificial preservatives, colors, and flavors, ministering to consumer health and wellness trends.

Ingredient sourcing difficulties

To produce hummus, a consistent supply of legumes, tahini, olive oil, and garlic is required. However, difficulties in sourcing ingredients may hinder the expansion of the hummus market. The procurement of chickpeas, the main ingredient in hummus, is affected by global market volatility, climate change, and geopolitical events.

To combat this, hummus manufacturers have investigated alternative sources of chickpeas, including procuring them locally, utilizing new chickpea varieties, and even establishing their own chickpea farms. Tahini, another essential component of hummus, is influenced by the cost of sesame seeds and the availability of tahini-making facilities.

Limited awareness in some regions

Although the hummus market has been expanding swiftly in a number of regions, there is still limited awareness of the product's potential in some markets. The low awareness of hummus in these regions may be due to cultural preferences or a lack of promotion on the part of manufacturers.

To combat this, hummus manufacturers can launch promotional campaigns and introduce regionally-specific flavor variations. Additionally, they can collaborate with local culinary bloggers and influencers to increase hummus' visibility and popularity.

Type Analysis

The Classic Segment, which has been a staple of Middle Eastern cuisine for millennia, dominates the global hummus market. This portion consists of legumes, tahini, lemon juice, garlic, and olive oil. It has a silky, buttery consistency and is frequently used as a dip or spread. The Classic Segment's popularity derives from its adaptability and nutritional value. It is high in protein, fiber, and healthful fats, is gluten-free, and is suitable for vegans.

The adoption of the Classic Segment has been significantly influenced by economic growth in emerging economies. MENA is the largest consumer of hummus in the globe, accounting for more than 75 percent of total consumption. In recent years, the region has experienced accelerated economic growth, resulting in an increase in disposable income and shifting consumption patterns. Consequently, the demand for hummus has increased, particularly among millennials seeking healthy and convenient dietary options.

The Classic Segment's dominance in the global hummus market is also attributable to the consumer trend and behavior towards the segment. Today's consumers are more health-conscious and search out natural and plant-based foods. This trend is perfectly suited to the Classic Segment, which is comprised of natural ingredients that are perceived as healthful and sustainable. In addition, the Classic Segment has gained popularity as a substitute for mayonnaise and other conventional condiments.

Over the future years, it is anticipated that the Classic Segment of the Global Hummus Market will experience the fastest growth rate. Increasing consumer awareness of the health benefits of hummus, coupled with the rising popularity of plant-based and natural foods, is anticipated to drive demand for the Classic Segment. Innovations in packaging, flavor, and texture also contribute to this segment's growing popularity.

Packaging Analysis

The Cups and Tubs segment dominates the global hummus market, primarily due to its simplicity of use and portability. This segment consists of pre-packaged hummus in cups and tubs that is ready to consume directly from the packaging. It is ideal for nibbling on the go and is perfect for people with hectic schedules.

The adoption of the Cups and Tubs segment is also influenced by economic growth in emerging economies. As emerging economies develop, disposable income increases, urbanization rises, and demographics shift. These factors are propelling the demand for convenience foods, and the Cups and Tubs segment is ideally suited to satisfy this demand.

The Cups and Tubs segment's dominance in the global hummus market is also influenced by the behavior and trends of consumers. Today's consumers seek healthful, ready-to-eat snacks that are both convenient and sustainable. This need is perfectly met by the Cups and Tubs segment, which offers prepackaged, convenient, and nutritious refreshment options.

In the coming years, the Cups and Tubs segment of the global hummus market is anticipated to record the highest growth rate. This segment is anticipated to grow due to the rising demand for convenience foods, innovative packaging designs, and the introduction of new flavors and varieties.

Distribution Channel Analysis

Because of their extensive reach and simple accessibility, the Supermarkets and Hypermarkets segment dominates the Global Hummus Market. Supermarkets and Hypermarkets offer a variety of products, allowing customers to purchase at a single location. They also offer a variety of hummus brands and flavors, allowing customers to make informed decisions.

Economic Development in Emerging Economies also drives the growth of the Supermarkets and Hypermarkets market segment. The purchasing power and demand for convenience and variety increase as incomes rise. This trend is anticipated to continue: consumers in emerging economies are increasingly turning to supermarkets and hypermarkets for their grocery requirements.

The supermarket and Hypermarkets segment's dominance in the global hummus market is also influenced by the behavior and trends of consumers. Modern consumers seek convenience, variety, and cost-effectiveness. All of these are available at Supermarkets and Hypermarkets, making them a popular choice for consumers.

In the coming years, the Global Hummus Market's Supermarkets and Hypermarkets segment is anticipated to expand at the quickest rate. The increasing number of supermarket and hypermarket chains, as well as the rising popularity of online grocery purchasing, are expected to drive the expansion of this market segment. Additionally, the emphasis on product placement and advertising in these stores is anticipated to contribute to this segment's growth.

Key Market Segments

By Type

• Classic
• Roasted Garlic
• White Bean
• Black Olive
• Red Pepper
• Other Types

By Packaging

• Jars/Bottles
• Cups/ Tubs
• Pouch

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Grocery Stores
• Online Stores

Growth Opportunity

Expanding into new markets

There is a tremendous opportunity for hummus producers to expand into new global markets and regions. Current market leaders for hummus are the Middle East and Africa, but demand is expanding in other regions such as Asia-Pacific, Europe, and North America.

Innovative hummus flavors and variations

Increasing demand for hummus necessitates the development of novel and thrilling hummus flavor variations. To add variety and originality to their product line, manufacturers are introducing new flavors such as pepper, jalapeno, and toasted garlic. This trend is anticipated to continue, and new varieties will contribute to the expansion of the market.

Marketing campaigns promoting the health benefits of hummus

Hummus is regarded as a healthy and nutrient-rich option that is gaining popularity among consumers around the globe. Companies are increasing their marketing expenditures, and health-conscious consumers are positively responding to these campaigns. The introduction of hummus as a healthy, protein-rich alternative to fries and other unhealthy snacks has significantly contributed to the market's expansion.

Product diversification into snack packs and ready-to-eat formats

The rapid diversification of the hummus market into snack packets and ready-to-eat formats offers convenience to consumers, especially those with hectic schedules. The introduction of hummus in single-serving packaging facilitated consumers' ability to take and go. In addition to the popularity of hummus in containers and tubes, there are now more opportunities for product diversification.

Latest Trends

Demand for Organic and Gluten Free Hummus

Organic and gluten-free food products are experiencing unprecedented demand growth. Never before have consumers been more aware of the significance of health and wellness. They are concerned about the quality of the food they ingest and want to know the components of the products they purchase. This trend applies to the hummus market as well, with more consumers choosing organic and gluten-free varieties. The organic label ensures that no hazardous chemicals or pesticides were used in the production of the product, thereby providing consumers with a healthier option.

Focus on Clean Label and Natural Ingredients

In the past, consumers were deceived by marketing buzzwords asserting that products were natural or clean. However, trends have shifted, and consumers are putting matters into their own hands by researching products prior to purchase and reading product labels. The hummus industry follows suit, transferring its emphasis to natural and clean-label ingredients. Consumers want to know that the ingredients in their hummus are natural and, if possible, organic, with no added chemicals. The shift toward cleaner ingredients and more transparent labeling is a crucial factor in shaping the hummus market.

The Introduction of Hummus with Functional Benefits

Functional advantages are crucial for health-conscious consumers of today. The incorporation of functional benefits has resulted in the creation of hummus varieties that cater to the requirements of particular consumers. For instance, hummus contains additional protein, antioxidants, fiber, or Omega-3 fatty acids. These additions provide health benefits and cater to growing consumer demand. Personalized functional benefits are altering how consumers interact with the hummus market, resulting in increased variety and the fulfillment of specific dietary needs.

The Online and Convenience Store Distribution Channels

When it comes to purchasing hummus, traditional brick-and-mortar stores remain the most popular option for consumers. However, technological advancements are increasing the popularity of online sales. The convenience of purchasing hummus via the Internet has led to an increase in convenience store sales. Consumers can order hummus through third-party platforms, such as Amazon, with door-to-door delivery. In addition to an increase in convenience store purchases, the availability of packaged hummus snack packets is increasing.

Regional Analysis

Middle Eastern cuisine has always been renowned for its assortment of dips, sauces, and relishes, which have become a mainstay of international cuisine. However, one delicacy stands out in the Middle Eastern cuisine scene: the ever-delicious and beloved hummus. This easy yet delicious dish has taken the world by storm and become an international sensation. The Middle East dominates the hummus market, which is unsurprising given that hummus is a staple of Middle Eastern cuisine.

In Middle Eastern cuisine, hummus, a mixture of legumes, tahini, lemon juice, and garlic, has been a staple for centuries. The precise origin of hummus is unclear, but the Levant region, which includes Israel, Palestine, Jordan, Lebanon, and Syria, is widely believed to be its birthplace. Its popularity rapidly expanded throughout the Middle East, and it is now a staple food in a number of Arab nations. The adaptability of hummus has allowed it to evolve over time, as new ingredients have been added to create intriguing new variations of the traditional dish.

The Middle East dominates the hummus market, which is unsurprising given that hummus is a staple of Middle Eastern cuisine. Not only is hummus delicious, but it is also rich in nutrients and considered a healthy diet. The primary component of hummus, chickpeas, are an excellent source of protein, fiber, and complex carbohydrates. Made from sesame seeds, tahini is an excellent source of vitamins, minerals, and antioxidants. Garlic, another essential ingredient, has anti-inflammatory and anti-bacterial properties, making hummus not only tasty but also nutritious.

Key Regions and Countries

North America

• US
• Canada
• Mexico

Western Europe

• Germany
• France
• The UK
• Spain
• Italy
• Portugal
• Ireland
• Austria
• Switzerland
• Benelux
• Nordic
• Rest of Western Europe

Eastern Europe

• Russia
• Poland
• The Czech Republic
• Greece
• Rest of Eastern Europe

APAC

• China
• Japan
• South Korea
• India
• Australia & New Zealand
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Colombia
• Chile
• Argentina
• Costa Rica
• Rest of Latin America

Middle East & Africa

• Algeria
• Egypt
• Israel
• Kuwait
• Nigeria
• Saudi Arabia
• South Africa
• Turkey
• United Arab Emirates
• Rest of MEA

Key Players Analysis

Sabra is a prominent competitor in the global hummus market. It offers an extensive selection of hummus flavors and varieties, including traditional, roasted garlic, pine nut, and roasted red pepper. Sabra has strengthened its presence in North America and expanded its global distribution network. The company's emphasis on product quality, innovation, and consumer engagement contributes to its dominance in the market.

Strauss Group, headquartered in Israel, is a significant player in the global hummus market. It operates via its subsidiary, Sabra, which has garnered considerable international popularity. The company prioritizes innovation and provides a variety of hummus variations and product formats. Its market dominance is a result of Strauss Group's reputable brand and extensive distribution network.

Tribe Hummus is a popular brand of hummus in the United States. The company emphasizes the use of premium ingredients and offers a variety of flavors, including classic, roasted garlic, and fiery red pepper. Tribe Hummus has garnered popularity due to its commitment to producing authentic hummus and its innovative flavor combinations.

Boar's Head Brand, a well-known producer of deli meats and condiments, has a significant presence in the hummus market. Utilizing its brand reputation and distribution channels, the business offers a range of premium hummus varieties. Boar's Head Brand places an emphasis on product quality and offers both traditional and novel hummus varieties to accommodate consumer preferences.

Haliburton International Foods is a global provider of culinary items, such as hummus. For retail and food service clients, the company offers an extensive selection of hummus flavors and private-label options. Haliburton International Foods is committed to providing individualized solutions and maintaining high-quality standards.

Top Key Players in Hummus Market

• SABRA DIPPING CO. LLC
• Bakkavor Group plc
• Boar’s Head Brand
• Tribe Mediterranean Foods Inc
• SAVENCIA SA
• Abraham's Natural Foods
• Ithaca Hummus
• Lantana Foods
• Haliburton International Foods Inc.
• Roots Hummus
• Other Key Players

Recent Development

• In 2023, Sabra, the leading hummus brand in the world, recently announced intentions to increase its hummus production capacity. The expansion project will increase Sabra's processing capacity and efficiency, allowing them to satisfy the ever-increasing demand for their products. Over 140 new employees will be created in the region as a result of the establishment of the new facility in Virginia.
• In 2023, Tribe Mediterranean Foods announced intentions to launch a new line of hummus products. The Massachusetts-based company intends to expand its product line to meet the rising demand for nutritious and healthful snacks. The new line of hummus from Tribe is anticipated to be available in a range of flavors and sizes to accommodate a variety of tastes and preferences.

Report Scope