Dried Herbs Market By Product Type(Oregano, Rosemary, Other), By Form(Whole Herbs, Powdered Herbs), By Nature(Organic, Conventional), By Drying Method(Air Drying, Vacuum Drying), By End-User(Business to Business(B2B), Business to Customer (B2C)), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032

Report Overview

Dried Herbs Market size is expected to be worth around USD 5.9 Bn by 2032 from USD 3.4 Bn in 2022, growing at a CAGR of 5.8% during the forecast period from 2023 to 2032.

The significance of the dried herbs market cannot be overstated. It offers numerous advantages, making it a popular option among a large number of individuals. The first benefit is that dried herbs are widely available in supermarkets, specialty shops, and online marketplaces. They can be stored for longer without losing flavor or nutritional value, unlike raw herbs. This makes dried herbs a cost-effective option, especially for those who lack access to a wide variety of fresh herbs.

Recent years have witnessed notable innovations in the dried herbs market. Manufacturers have devised techniques to maintain the aroma, color, and flavor of dried herbs during the drying process. Additionally, technological advancements in packaging have contributed to the increased shelf life of dried herbs, thereby enhancing their allure to consumers.

Companies have made substantial investments in the dried herbs market, recognizing the industry's potential. Incorporating dried herbs into a variety of products and services has also contributed to its growth. Dried herbs are extensively used in the food industry to enhance flavor in sauces, dressings, soups, and marinades. Additionally, they are a prevalent component in the production of teas, herbal supplements, and natural remedies. Additionally, the beauty and cosmetics industry has incorporated dried herbs into skincare products and fragrances.

Driving factors

Demand for natural and organic food ingredients is growing.

Due to the increased preference for natural and organic food ingredients, the dried herbs market is experiencing a substantial increase in demand. Consumers are increasingly concerned with their health and well-being, and they search for products without artificial additives and preservatives.

A growing awareness of the potential health benefits of natural and organic ingredients is one of the most important factors driving this demand. People are increasingly aware of the harmful effects of synthetic compounds on the human body and are actively seeking alternatives. Dried herbs provide a convenient and accessible way to add natural flavors and fragrances to culinary creations.

The expansion of the culinary and seasonings industries

In recent years, the culinary and food seasoning industries have undertaken a substantial transformation, with an increased emphasis on using high-quality ingredients to enhance flavor profiles. This trend has been capitalized on by the dried herbs market, which now offers a variety of options to chefs, domestic cooks, and food manufacturers.

As the food industry becomes more competitive on a global scale, seasoning and flavoring have emerged as indispensable components for producing distinctive culinary experiences. The demand for dried herbs has skyrocketed in restaurants and ready-to-eat foods because they offer convenience, a long storage life, and consistent flavor profiles.

Technological Advancements in Drying and Preserving

Significant advancements in drying and preservation technologies have benefited the dried herbs market. These developments have enabled the production of dried herbs of superior quality that retain their natural flavors, colors, and nutritional value.

Historically, drying herbs was a time-consuming procedure that frequently led to flavor and potency loss. However, modern drying techniques, such as freeze-drying and air-drying, have transformed the industry, guaranteeing that dried herbs retain their original qualities.

These advancements have not only improved the quality of dried herbs but also increased their accessibility and year-round availability. Now that consumers can enjoy their beloved herbs and spices regardless of the season, the demand for dried herbs has increased.

Restraining Factors

Supply Chain and Procurement Difficulties

The potential supply chain and procurement difficulties are further factors restraining the dried herbs market. It is crucial to establish a dependable and effective supply chain network for dried herbs, as they are frequently sourced from various regions and countries worldwide. Maintaining strong relationships with suppliers and distributors is essential to ensuring timely deliveries and a constant supply of dried herbs. Businesses can surmount obstacles like transportation logistics, weather-related delays, and fluctuating market prices through collaboration and communication throughout the supply chain.

Compliance and Regulatory Requirements

The dried herbs market is no exception, as operating in any industry requires compliance with specific regulations and standards. Compliance with regulatory and compliance requirements is crucial for gaining consumer trust, establishing credibility, and avoiding legal consequences. Businesses operating in the market for dried herbs must ensure compliance with labeling and packaging regulations, appropriate handling and storage guidelines, and food safety requirements.

Product Type Analysis

Bay Leaves dominates the dried herbs market

Bay Leaves, a popular herb with a distinct flavor and aroma, has emerged as the dominant player in the dried herbs market. Numerous health benefits and culinary applications have led to a surge in demand for this versatile herb, which is utilized in a variety of cuisines around the globe. The growing understanding of the medicinal benefits of Bay Leaves has fueled its adoption among consumers and led to its market dominance.

In driving the adoption of Bay Leaves, the economic development of emerging economies has played a significant role. As a result of the accelerated growth and development of these economies, there has been a discernible shift in consumer preferences toward healthier and more natural ingredients. With its robust flavor and medicinal properties, Bay Leaves have emerged as a consumer favorite in these regions. Increasing discretionary income and altering lifestyles have also contributed to the growth of the Bay Leaves market.

Form Analysis

Whole Herbs dominate the dried herbs market

In the domain of dried herbs, whole herbs have emerged as the form that consumers prefer the most. Whole herbs provide a unique sensory experience by preserving the herbs' natural aroma, flavor, and aesthetic appeal. This form allows consumers to utilize the herbs in a variety of ways; they can be immersed in liquids, infused in oils, or used as garnish. The prevalence of whole herbs in the dried herbs market can be attributed to their versatility and culinary potential.

The economic development of emerging economies has had a significant impact on the adoption of whole herbs within the dried herbs market. Consumers are becoming increasingly interested in natural and organic ingredients as these economies experience growth and improvements in living standards. With minimal processing and the retention of essential oils and nutrients, whole herbs flawlessly satisfy this consumer preference. Changing consumer lifestyles and a rise in disposable income have led to a surge in demand for whole herbs.

Nature Analysis

The organic segment dominates the dried herbs market.

The organic segment has emerged as the dominant force in the dried herbs market. Consumers are more concerned than ever about the use of chemicals, pesticides, and genetically modified foods. They seek ingredients that are produced using environmentally responsible and sustainable methods. In recent years, the market share of organic dried herbs has surpassed that of conventional dried herbs, as a result of the organic segment's success in satisfying consumer demands.

The economic growth of emerging economies has played a significant role in driving the adoption of the organic segment of the dried herbs market. In tandem with the growth and expansion of these economies, there has been a rise in consumer awareness and demand for healthier and more sustainable options. Due to their belief that organic products are safer and more nutritious, consumers in emerging economies are willing to pay a premium for them. The growth of the organic segment of the dried herbs market has been fuelled by a rise in disposable income and shifting consumer preferences.

Key Market Segments

By Product Type

• Oregano
• Rosemary
• Sage
• Savoury
• Bay Leaves
• Other

By Form

• Whole Herbs
• Powdered Herbs

By Nature

• Organic
• Conventional

By Drying Method

• Air Drying
• Vacuum Drying
• Microwave Drying

By End-User

• Business to Business(B2B)
• Business to Customer (B2C)

Growth Opportunity

Utilizing Artificial Intelligence and Data Analytics

In the era of digital transformation, the incorporation of artificial intelligence (AI) and data analytics into the dried herbs market has the potential to revolutionize how businesses operate. By harnessing the power of AI, companies can optimize their herb cultivation practices, thereby assuring superior quality and increased yields. Farmers can cultivate premium dried herb varieties with ease thanks to AI-powered algorithms that can analyze a variety of factors including climate conditions, soil quality, and plant genetics.

In addition, data analytics can provide businesses with valuable insights into customer preferences, allowing them to tailor their offerings accordingly. Companies can identify trends and demands by analyzing customer behavior, previous purchases, and feedback, and then tailor their product offerings to effectively meet consumer expectations. This data-driven strategy not only improves customer satisfaction but also enables businesses to remain competitive.

Adopting Current Health and Wellness Trends

The increasing consumer preference for holistic health and wellness presents the dried herbs market with an unexplored growth opportunity. As more people pursue natural remedies for a variety of ailments, dried herbs have enormous potential as alternatives to conventional medicine. Dried herbs can establish a sizable presence in the holistic healthcare industry thanks to their extensive history in culinary and herbal medicinal traditions.

To capitalize on this growth opportunity, businesses can collaborate with healthcare professionals and key opinion leaders to promote the therapeutic properties of dried herbs. Investing in scientific research and clinical trials can also provide the necessary validation and proof of dried herbs' efficacy as natural remedies. Businesses can increase their consumer base and build brand loyalty by embracing health and wellness trends and positioning dried herbs as dependable alternatives to conventional medication.

Diversification into Functional and Nutraceutical Foods

Diversifying product offerings into nutraceuticals and functional foods represents a promising growth opportunity as consumer awareness of the health benefits associated with dried herbs continues to rise. Nutraceuticals, which combine the nutritional benefits of food with pharmaceutical properties, are acquiring market traction due to their potential to address particular health issues.

By incorporating dried herbs into nutraceutical formulations, businesses can develop novel products that target specific health conditions, such as immune support, digestive health, and stress management. In addition, collaboration with food manufacturers can facilitate the development of functional foods enriched with dried herbs that appeal to health-conscious consumers seeking convenient and nutrient-rich options.

Latest Trends

Organic and Sustainably Sourced Dried Herbs Expansion

With an ever-increasing emphasis on health, wellness, and sustainability, consumers seek products that reflect their values. This has led to a substantial increase in demand for organic and sustainably sourced dried herbs. Customers are more concerned than ever before about the origin of their food and its environmental impact during production. As a result, companies are prioritizing organic cultivation and sustainable sourcing methods to satisfy the increasing demand of consumers.

By selecting organic dried herbs, consumers can rest assured that the herbs they ingest are free of synthetic pesticides, herbicides, and other potentially dangerous chemicals. Additionally, sustainably sourced dried herbs support local communities and promote biodiversity, resulting in a more holistic approach to herb production. Incorporating organic and sustainably sourced dried herbs into your business's offerings can attract discerning customers seeking high-quality products that contribute to their health and the health of the planet.

Demand for Blends of Culinary Herbs and Seasonings

Individuals are embracing their inner chef and experimenting with flavors and fragrances in the kitchen, resulting in a surge in the popularity of the culinary arts. Consequently, the demand for culinary herb blends and seasonings that offer convenience, flavor diversity, and a dash of gourmet expertise has increased. These blends of dried herbs and spices have been meticulously selected to complement a variety of dishes and cuisines.

Culinary herb blends offer businesses a unique opportunity to add value to their products and cater to consumers' evolving preferences. By creating novel and flavorful blends, you can attract the interest of both amateur and professional cooks. This trend not only enables individuals to improve their cooking abilities but also opens the door to discovering new and exciting culinary possibilities.

Herbal Tea and Natural Remedies Utilizing Dried Herbs

Herbal infusions and natural remedies have been celebrated for their health benefits for centuries, and this has led to a growing interest in using dried herbs for their therapeutic properties. From calming chamomile to invigorating peppermint, numerous dried herbs contribute to the broad variety of herbal teas available today, which provide comfort and promote overall health.

In addition to teas, dried herbs have been incorporated into a number of natural remedies, including salves, tinctures, and poultices. To support their wellness journeys, consumers are increasingly turning to natural remedies as alternatives to conventional medication. By incorporating dried herbs into your product offerings, you capitalize on the rising demand for natural alternatives and position your business as a reliable provider of herbal wellness products.

Regional Analysis

Asia-Pacific Region Dominates the Dried Herbs Market.

The culinary and pharmaceutical industries place a lot of emphasis on dried herbs because of their durability and intense flavors. Their versatility in heightening the flavor of a variety of dishes and use in herbal remedies has made them an in-demand commodity. In recent years, demand for these natural wonders has skyrocketed, and the Asia-Pacific region has taken advantage of this increasing interest.

One of the primary factors contributing to Asia-Pacific's dominance in the dried herbs and spices market is the region's extensive collection of indigenous herbs and spices. The region's abundant biodiversity, diverse climatic conditions, and fertile soils provide the ideal conditions for the cultivation of herbs. From aromatic spices like turmeric and cardamom to medicinal herbs like ginseng and ashwagandha, the region is home to a vast array of herbs with varying flavors and health benefits.

Additionally, the long-standing use of herbs in traditional medicine has contributed to the region's expertise in herb cultivation, refining, and knowledge of their medicinal properties. Since ancient times, Asian nations like China, India, and Japan have esteemed the use of herbs to promote general health and prevent disease. This knowledge has been handed down from generation to generation, resulting in a knowledgeable workforce that understands the nuances of herbal practices.

In addition to its abundant resources and traditional knowledge, the Asia-Pacific region has experienced economic expansion and a rise in per capita income. As consumers seek healthier lifestyles and natural remedies, the demand for organic and herbal products has increased. This shift in consumer preferences has resulted in the market for dried herbs experiencing unprecedented growth.

Key Regions and Countries

North America

• US
• Canada
• Mexico

Western Europe

• Germany
• France
• The UK
• Spain
• Italy
• Portugal
• Ireland
• Austria
• Switzerland
• Benelux
• Nordic
• Rest of Western Europe

Eastern Europe

• Russia
• Poland
• The Czech Republic
• Greece
• Rest of Eastern Europe

APAC

• China
• Japan
• South Korea
• India
• Australia & New Zealand
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Colombia
• Chile
• Argentina
• Costa Rica
• Rest of Latin America

Middle East & Africa

• Algeria
• Egypt
• Israel
• Kuwait
• Nigeria
• Saudi Arabia
• South Africa
• Turkey
• United Arab Emirates
• Rest of MEA

Key Players Analysis

McCormick & Company, Inc. has established a solid reputation for delivering high-quality dried herbs and seasonings. With a diverse product line that caters to a variety of cuisines and dietary preferences, they have established themselves as a go-to provider for consumers around the globe.

German-based Dohler has been at the vanguard of innovation in the dried herbs industry. They specialize in the development of natural ingredients and flavors, offering unique and superior products to meet the market's fluctuating demands. Dohler's commitment to sustainability and environmentally favorable practices increases its appeal to environmentally conscious consumers.

Pacific Botanicals, a company based in the United States, is a market leader in organic dried herbs. They ensure that their products meet the highest standards by emphasizing sustainable agricultural practices and quality control. The company's commitment to organic cultivation not only benefits consumers but also promotes environmental health.

MOUNTAIN ROSE HERBS, a renowned company based in the United States, is committed to providing the highest quality organic dried herbs and seasonings. With a dedication to fair trade practices and ethical sourcing, they maintain strong relationships with producers and suppliers worldwide. Their extensive selection of products accommodates both culinary enthusiasts and those interested in holistic health.

Top Key Players in the Dried Herbs Market

• McCormick & Company Inc. (US)
• Döhler (Germany)
• Pacific Botanicals (US)
• MOUNTAIN ROSE HERBS (US)
• Van Drunen Farms (South Africa)
• British Pepper & Spice Co Ltd (UK)
• Synthite Industries Ltd. (India)
• I.T.S (UK)
• Cherry Valley Organics (US)
• Catz International (Netherlands)
• The Spice House (Netherlands)
• Vardhaman Exotic Herbs & Spices (India)
• Euroma (Netherlands)
• Sorich Organics (India)
• Holyland Marketing Private Limited (India)
• Hamps Bio Private Limited (India)

Recent Development

• In 2023, Frontier Natural Products announced its intention to launch an innovative line of dried herbs created with sustainability in mind. With an emphasis on ethical sourcing and packaging, the company aims to meet the market's demand for eco-friendly alternatives.
• In 2022, Mountain Rose Herbs recognize the growing demand for organic products and have thrilling news for herb enthusiasts. The company has recently announced the expansion of its portfolio of dried herbs, with an emphasis on offering a wider selection of organic herbs.
• In 2021, The Republic of Tea adopted a customer-centric approach and announced plans to launch a new line of reasonably priced dried herbs. This is in response to the demand for reasonably priced, high-quality dried herbs.

Report Scope