Collagen Supplements Market By Form(Pills & Gummies, Powder, Liquid/Drinks), By Distribution Channel(Pharmacy, Online Store, Specialty Store), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2024-2033

Report Overview

The Global Collagen Supplements Market was valued at USD 2.3 billion in 2023. It is expected to reach USD 3.7 billion by 2033, with a CAGR of 5.1% during the forecast period from 2024 to 2033. The surge in demand for beauty and cosmetic products, and the rise in different types of disease are some of the main key driving factors for collagen supplements.

Collagen supplements are defined as oral and tropical products that contain hydrolyzed collagen peptides derived from animal sources such as bovine, marine, or porcine collagen. These are developed to increase the body’s collagen production, a protein that is important for powders, liquids, and capsules and generally consists of extra ingredients such as vitamins, antioxidants, and minerals to improve collagen synthesis and absorption.

Collagen supplements focus on identifying age-related collagen loss, decreasing wrinkles, supporting joint functions, enhancing skin elasticity, and promoting bone strength. While research on collagen supplements’ efficiency and joint health. Moreover, individual responses may be different, and consultation with a healthcare expert is sagacious before starting any supplement regimen, specifically for those with allergies, sensitivities, and underlying health situations.

According to Nutraceuticals World in November 2023, highlights that Designs for Health, a well-known dietary supplements brand in the healthcare practitioner channel launched two collagen powders, Whole Beauty collagen, and Collagen + MCT. Collagen makes up around 30% of the body’s protein and 75% of the skin’s structure but Design for Health manufactures its new product which is less of it as we age making supplementation vital to help the body restructure the collagen that it depends on. Moreover, Boots declared the launch of 45 wellness supplements and vitamins, including Samantha Faiers’ brand, Revive Collagen, and Professor Green’s brand, Aguulp.

Sales for the Vitamins and beauty supplements at Boots have surged within the last 6 months. With vitamin sales growing by 43% since August 2021, the health and beauty retailer is responding to ongoing consumer demand and provides the largest range of health and wellness products in the UK. Beauty supplement sales also saw a 37% increase and, with online searches for collagen on Boots.com up by 156% in 2021 compared to 2020. Revive Collagen is the new transformation anti-ageing skincare brand which is the latest wellness brand to hit Boots shelves in almost 1,000 stores across the UK, as well as on Boots.com.

The recent benefit of collagen supplements comprises potential advantages for skin elasticity, hydration, and decreasing wrinkles by supporting the new growing research. They may also help in joint health and bone strength. Enhanced formulations and absorption techniques improve their efficiency by providing easy options for individuals seeking to support whole health and wellness. The demand for collagen supplements will increase due to their requirements in beauty sectors which will help in market expansion in the coming years.

Key Takeaways

• Market Growth: Global Collagen Supplements Market was valued at USD 2.3 billion in 2023. It is expected to reach USD 3.7 billion by 2033, with a CAGR of 5.1% during the forecast period from 2024 to 2033.
• By Form: The market is predominantly dominated by pills and gummies, accounting for 60.3% of sales.
• By Distribution Channel: Pharmacy channels hold a significant share at 75.8%, showcasing strong dominance.
• Regional Dominance: In North America, the collagen supplements market accounts for an impressive 30.3% share.
• Growth Opportunity: The global collagen supplements market in 2023 presents opportunities driven by rising consumer awareness of skin health benefits, expansion into new demographics, and innovative product formulations enhancing efficacy.

Driving factors

Increased Import Demand and Growing Middle-Class Population Fueling Market Expansion

The Collagen Supplements Market experiences robust growth propelled by increased import demand and the expanding middle-class population worldwide. As disposable incomes rise, particularly in emerging economies, consumers have greater purchasing power, facilitating the acquisition of collagen supplements. This trend is evident in regions like Asia-Pacific, where a burgeoning middle class seeks health and wellness products.

Statistics indicate a notable surge in collagen supplement imports, with a significant portion directed towards catering to this demographic segment. The combination of heightened import activity and the burgeoning middle-class population synergistically drives market expansion, fostering an environment conducive to sustained growth and market penetration.

Consumer Shift Towards Preventive Healthcare Approaches Boosting Collagen Supplement Sales

A discernible shift in consumer behavior towards preventive healthcare strategies has significantly boosted collagen supplement sales. Increasingly, individuals are adopting proactive measures to maintain their health and well-being, aligning with the notion that prevention is better than cure. Collagen supplements, renowned for their purported benefits in promoting skin elasticity, joint health, and overall vitality, are experiencing heightened demand amidst this trend.

Consumers are proactively seeking products that offer preventive health benefits, driving the uptake of collagen supplements across diverse demographic segments. This paradigm shift underscores the market's growth trajectory, with projections indicating sustained upward momentum as preventive healthcare gains prominence globally.

Rising Health Consciousness and Emphasis on Leading a Healthy Lifestyle Driving Market Growth

The Collagen Supplements Market is buoyed by a pervasive trend towards heightened health consciousness and a steadfast emphasis on leading a healthy lifestyle. As individuals become increasingly cognizant of the profound impact of lifestyle choices on their well-being, there is a growing inclination towards incorporating health-enhancing products into daily routines. Collagen supplements, revered for their purported efficacy in supporting various facets of health, have emerged as a cornerstone of this burgeoning health-conscious movement.

Consumers, driven by a desire to optimize their health and vitality, are turning to collagen supplements as integral components of their wellness regimens. This heightened health consciousness permeates various demographic segments, fostering a conducive environment for market growth and innovation. As such, the market is poised to capitalize on this prevailing trend, with sustained growth projected as health-conscious consumers continue to prioritize products that align with their wellness objectives.

Restraining Factors

Lack of Long-term Clinical Studies on Efficacy Hindering Market Growth

The Collagen Supplements Market faces challenges due to the lack of comprehensive long-term clinical studies on efficacy, impeding its growth potential. While anecdotal evidence and short-term studies suggest the benefits of collagen supplementation for skin health, joint function, and overall well-being, the absence of robust, longitudinal research poses a barrier to market expansion. Potential consumers, particularly those discerning individuals who prioritize evidence-based approaches to health, may exhibit reluctance to embrace collagen supplements without concrete scientific validation of their long-term efficacy and safety.

This dearth of conclusive research undermines consumer confidence and inhibits widespread adoption, thereby limiting the market's growth potential. Addressing this constraint necessitates concerted efforts within the scientific community to conduct rigorous, longitudinal studies that elucidate the sustained effects of collagen supplementation on various health parameters, thereby fostering trust and bolstering market expansion.

Allergic Reactions Pose a Challenge to Market Penetration

The Collagen Supplements Market encounters resistance due to reports of allergic reactions in some individuals, posing a challenge to market penetration. While collagen supplements are generally well-tolerated by the majority of consumers, isolated cases of allergic reactions serve as deterrents to widespread adoption. Allergic responses, ranging from mild skin irritations to more severe manifestations, can dissuade potential consumers from incorporating collagen supplements into their wellness routines, thereby impeding market growth.

Addressing this concern requires proactive measures, including stringent quality control measures, transparent labeling practices, and comprehensive allergen testing protocols. By ensuring product safety and transparency, market stakeholders can mitigate apprehensions surrounding allergic reactions and cultivate consumer trust, thereby facilitating market expansion despite this inherent restraint. Moreover, educational initiatives aimed at raising awareness about potential allergenic risks and proper usage guidelines can empower consumers to make informed decisions, fostering a conducive environment for market growth despite this prevailing challenge.

By Form Analysis

In the natural products market, pills and gummies dominate sales at 60.3%.

In 2023, Pills & Gummies held a dominant market position in the By Form segment of the Collagen Supplements Market, capturing more than a 60.3% share. The robust performance of Pills & Gummies can be attributed to several factors, including their convenience, ease of consumption, and the growing consumer preference for ingestible collagen formats. With consumers increasingly prioritizing health and wellness, Pills & Gummies have emerged as a favored choice due to their portability and hassle-free intake.

Following Pills & Gummies, the Powder segment also demonstrated substantial growth, constituting a significant portion of the market share. Powdered collagen supplements appeal to consumers seeking versatility and customization in their supplementation routine. The ability to mix powders into various beverages and foods allows for seamless integration into daily diets, catering to diverse consumer preferences and lifestyles.

Moreover, the Liquid/Drinks segment witnessed notable traction in the Collagen Supplements Market, albeit with a comparatively smaller market share. Liquid collagen supplements offer convenience and quick absorption, making them attractive to consumers seeking immediate results. Additionally, the availability of flavored options and ready-to-drink formulations enhances the appeal of this segment, particularly among younger demographics and on-the-go consumers.

By Distribution Channel Analysis

Pharmacy channels hold a significant share, comprising 75.8% of distribution channels.

In 2023, Pharmacy held a dominant market position in the By Distribution Channel segment of the Collagen Supplements Market, capturing more than a 75.8% share. The significant market share of Pharmacy can be attributed to its widespread accessibility, established consumer trust, and the professional guidance offered by pharmacists. With consumers increasingly turning to trusted healthcare professionals for advice on dietary supplements, pharmacies have emerged as preferred destinations for collagen supplementation.

Following Pharmacy, the Online Store segment also demonstrated notable growth, constituting a substantial portion of the market share. The rise of e-commerce platforms has facilitated convenient access to a wide range of collagen supplements, offering consumers the flexibility to browse and purchase products from the comfort of their homes. Online stores provide a diverse selection of collagen supplements, catering to varied consumer preferences and requirements, while also enabling seamless delivery options.

Additionally, the Specialty Store segment witnessed traction in the Collagen Supplements Market, albeit with a relatively smaller market share compared to Pharmacy and Online Stores. Specialty stores, including health food stores and wellness boutiques, offer curated selections of premium collagen supplements, targeting health-conscious consumers seeking specialized products and personalized shopping experiences.

Key Market Segments

By Form

• Pills & Gummies
• Powder
• Liquid/Drinks

By Distribution Channel

• Pharmacy
• Online Store
• Specialty Store

Growth Opportunity

Rising Consumer Awareness Drives Market Growth

The global collagen supplements market is poised for significant expansion in 2023, largely fueled by rising consumer awareness about the manifold benefits of collagen for skin health and anti-aging. With an increasing emphasis on personal wellness and appearance, consumers are actively seeking products that offer tangible improvements in skin elasticity, hydration, and overall appearance. This heightened awareness is driving demand for collagen supplements, creating lucrative opportunities for market players to capitalize on.

Expansion into New Demographics Spurs Market Penetration

In addition to the traditional consumer base of individuals seeking skin rejuvenation, the collagen supplements market is experiencing a notable expansion into new demographics such as athletes and fitness enthusiasts. Recognizing the role of collagen in promoting joint health and muscle recovery, this demographic segment is increasingly incorporating collagen supplements into their wellness routines. This trend presents a promising avenue for market growth, as it broadens the consumer base and diversifies revenue streams for industry players.

Innovation in Product Formulations Drives Competitive Advantage

To maintain a competitive edge in the market, industry players are focusing on innovation in product formulations aimed at enhancing efficacy and absorption. By leveraging advancements in scientific research and technology, companies are developing novel formulations that offer improved bioavailability and targeted delivery of collagen molecules. These innovative products not only enhance consumer satisfaction but also differentiate brands in a crowded market landscape, fostering customer loyalty and market success.

Latest Trends

Increasing Consumer Awareness Shapes Market Dynamics

In 2023, the global collagen supplements market is witnessing a notable surge in consumer awareness regarding the myriad benefits of collagen for skin health and aging. This heightened awareness stems from growing interest in personal wellness and beauty, as consumers seek effective solutions to enhance their overall appearance and vitality.

With a plethora of information available through various media channels, consumers are becoming increasingly educated about the role of collagen in promoting skin elasticity, hydration, and anti-aging effects. As a result, demand for collagen supplements is on the rise, propelling market growth and fostering opportunities for industry players to capitalize on this trend.

Rising Demand for Natural and Functional Supplements Drives Market Expansion

Another prominent trend shaping the global collagen supplements market in 2023 is the escalating demand for natural and functional food supplements. As consumers become more health-conscious and discerning about the products they consume, there is a growing preference for supplements derived from natural sources and formulated with functional ingredients. Collagen supplements, in particular, are experiencing heightened demand due to their perceived health benefits and association with natural ingredients.

Consumers are increasingly gravitating towards products that offer not only nutritional supplement value but also specific functional benefits, such as improved skin health and anti-aging effects. This trend is driving market expansion as manufacturers respond to consumer preferences by introducing innovative collagen supplements formulated with natural, bioactive ingredients. In conclusion, the global collagen supplements market in 2023 is characterized by increasing consumer awareness of collagen's benefits and rising demand for natural and functional supplements, signaling significant opportunities for market growth and innovation.

Regional Analysis

In North America, the collagen supplements market is expected to grow by 30.3% in 2023.

The collagen supplements market exhibits a diverse landscape across different regions, with North America, Europe, Asia Pacific, Middle East & Africa, and Latin America emerging as key geographical segments. In North America, the market is characterized by robust growth, accounting for a substantial share of 30.3%. This dominance can be attributed to several factors, including the increasing consumer awareness regarding the benefits of collagen supplements in promoting skin health, joint function, and overall well-being. Moreover, the region's well-established healthcare infrastructure and rising disposable incomes further propel market growth.

In Europe, the collagen supplements market is experiencing steady expansion, driven by a growing aging population seeking preventive healthcare solutions. The region boasts a sophisticated consumer base keen on adopting natural and organic products, thus fostering the demand for collagen supplements. Additionally, stringent regulatory frameworks ensure product quality and safety, enhancing consumer confidence and market penetration.

Asia Pacific emerges as a burgeoning market for collagen supplements, fueled by rising health consciousness among consumers and the growing trend towards preventive healthcare practices. Countries such as Japan and South Korea exhibit significant demand, driven by a culture deeply rooted in beauty and wellness traditions. Furthermore, increasing urbanization, changing lifestyles, and expanding distribution channels contribute to the market's growth trajectory in the region.

In the Middle East & Africa and Latin America, the collagen supplements market shows promising growth prospects, albeit at a comparatively slower pace. Factors such as rising disposable incomes, evolving consumer preferences toward natural products, and expanding retail networks are expected to drive market expansion in these regions.

Key Regions and Countries

North America

• The US
• Canada
• Rest of North America

Europe

• Germany
• France
• The UK
• Spain
• Netherlands
• Russia
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• Singapore
• Thailand
• South Korea
• Vietnam
• India
• New Zealand
• Rest of Asia Pacific

Latin America

• Mexico
• Brazil
• Rest of Latin America

Middle East & Africa

• Saudi Arabia
• South Africa
• UAE
• Rest of the Middle East & Africa

Key Players Analysis

In the dynamic landscape of the global Collagen Supplements Market in 2023, several key players have emerged as frontrunners, each contributing to the market's growth and evolution. Among these notable companies are Optimum Nutrition, Inc., BioTechUSA, TCI CO., LTD, Further Food, Vital Proteins LLC, Hunter & Gather, Shiseido Co. Ltd, The Clorox Company, THE BOUNTIFUL COMPANY, Codeage LLC, and Everest NeoCell LLC.

These companies play a pivotal role in shaping the competitive landscape of the collagen supplements market through innovative product offerings, strategic partnerships, and robust marketing strategies. Optimum Nutrition, Inc., for instance, leverages its strong brand presence and commitment to quality to capture market share. BioTechUSA's focus on research and development ensures cutting-edge formulations that resonate with consumers seeking effective collagen solutions.

Moreover, companies like Vital Proteins LLC and THE BOUNTIFUL COMPANY capitalize on the growing consumer demand for natural and organic products, aligning their offerings with the trend toward clean-label supplements. Meanwhile, Shiseido Co. Ltd, a renowned player in the beauty and skincare industry, diversifies its portfolio by tapping into the collagen supplements market, leveraging its expertise in collagen-based skincare products to appeal to health-conscious consumers.

TCI CO., LTD, Further Food, and Codeage LLC are also significant contributors, catering to niche segments with specialized products and targeting specific consumer demographics. As the market continues to expand, these key players are expected to maintain their competitive edge through continuous innovation, strategic expansion into emerging markets, and a deep understanding of evolving consumer preferences.

Market Key Players

• Optimum Nutrition, Inc
• BioTechUSA
• TCI CO., LTD
• Further Food
• Vital Proteins LLC
• Hunter & Gather
• Shiseido Co. Ltd
• The Clorox Company
• THE BOUNTIFUL COMPANY.
• Codeage LLC
• Everest NeoCell LLC

Recent Development

• In March 2024, Bioiberica's Daniel Martínez-Puig explores parallels between collagen and omega-3 markets, highlighting the need for differentiation, scientific substantiation, and standardized regulations to fuel collagen's growth and innovation potential.
• In March 2024, Bioiberica examines collagen and omega-3 markets, emphasizing differentiation, scientific support, and regulations to spur collagen's growth.
• In March 2024, Tezman Holding's subsidiary, Sel Sanayi, pioneers Collasel in the hydrolyzed collagen market, introducing innovative collagen tripeptides and setting new industry standards for quality and innovation.

Report Scope