Chewing Gum Market By Product(Smoking Cessation Chewing Gums, Sugar-free Chewing Gum, Regular Chewing Gum), By Distribution Channel(Supermarkets/Hypermarkets, Convenience Stores, Others), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032

Report Overview

Chewing Gum Market size is expected to be worth around USD 25.5 Bn by 2032 from USD 19.12 Bn in 2022, growing at a CAGR of 3.0% during the forecast period from 2023 to 2032.

Chewing gum is a form of confectionery made from gum base, sweeteners, flavors, and other ingredients. The primary purpose of chewing gum is to provide a refreshing flavor and help relieve tension, anxiety, and bad breath. Chewing gum has numerous benefits, including enhanced concentration, memory, and cognitive performance. It is also thought to help with weight loss, reduce sweet tooth cravings, and prevent tooth decay.

In recent years, the chewing gum industry has witnessed a number of noteworthy developments. Sugar-free chewing gum, which helps prevent dental decay, is one of the most significant innovations. In addition, functional chewing gum containing ingredients that help improve metabolism, boost immunity, and enhance cognitive function has acquired popularity. Biodegradable chewing gum that is made with natural ingredients and is environmentally sustainable is another innovative product.

Due to its high growth potential, numerous companies are investing in the chewing gum market. Major market participants, including Wrigley Company, Cadbury, Perfetti Van Melle, and Lotte, have made substantial investments. Additionally, many industries, such as medicine and education, are incorporating chewing gum into their products and services.

Due to factors such as rising consumer awareness, the health benefits associated with chewing gum, and the availability of a variety of flavors, the chewing gum market is expected to experience significant growth in the coming years. The market has a variety of applications, including oral hygiene, tension relief, and cognitive performance enhancement.

Driving factors

Preference Among Consumers For Convenience and On-the-go Consumption

In today's fast-paced society, consumers frequently seek convenient options for refreshing themselves. Chewing gum is a practical option because it can be carried in pockets, purses, or bags, making it readily available whenever it is required. It provides a straightforward method for revitalizing breath after meals or on the go. Additionally, for some individuals, chewing gum can be an effective stress-relief aid, as the soothing and repetitive action can help reduce anxiety.

Innovations in flavor and product variety

Chewing gum manufacturers invest heavily in research and development to create exciting and distinctive flavors that appeal to a broad range of consumer tastes. Flavor innovation enables companies to adapt to changing consumer preferences and regional and cultural interests. Some companies collaborate with well-known brands or celebrities to introduce limited-edition flavors that generate buzz and boost sales. By providing a wide variety of flavors, companies can attract new consumers and encourage existing customers to sample new products, thereby fostering market expansion.

Heightened Emphasis On Oral Hygiene and Dental Health

Greater emphasis has been placed on dental health and the impact of sugar on teeth in the oral care industry. Due to its potential benefits for oral hygiene, sugar-free gum has gained popularity. Chewing sugar-free gum stimulates salivation, which assists in removing food particles and neutralizing acids produced by oral flora. This method can reduce the likelihood of tooth decay and gum disease. As a result, dental professionals frequently recommend sugar-free gum as part of a routine oral hygiene regimen, resulting in a rise in consumer interest in sugar-free chewing gum.

Restraining Factors

Concerns Regarding Excessive Sugar Intake and Artificial Sweeteners

It has been well-documented that excessive sugar consumption is harmful to one's health. This has led to developing concerns regarding the sugar content of the majority of bubble gums. As a result, manufacturers have increased their use of artificial sweeteners like aspartame, which is now the subject of growing criticism and safety concerns.

Consumers now demand alternatives that are healthier and safer, such as sugar-free gum and gum with natural sweeteners like Stevia. Manufacturers are now required to innovate and develop new products to satisfy consumers' evolving tastes and preferences.

Greater Competition from Healthier Snack Options

The trend toward healthier and more nutritious treats has exerted pressure on the chewing gum market. With alternatives like granola bars, energy bars, and smoothies becoming more popular, consumers are now shifting away from gum as an afternoon refreshment in favor of healthier snack options. Moreover, demographic shifts have diminished the popularity of gum among younger generations, who favor healthy snacks like fruits.

Product Analysis

Recently, the chewing gum industry has witnessed a transition towards the Smoking Cessation Chewing Gums Segment, which has emerged as the market leader. This segment is gaining popularity among smokers attempting to quit smoking and searching for alternatives to satisfy their nicotine craving.

The Smoking Cessation Chewing Gums Segment has captured a significant portion of the chewing gum market, accounting for more than 25% of the total market share, according to recent data. In the coming years, this trend is anticipated to persist and even accelerate.

Adoption of smoking cessation programs. The Chewing Gums Segment is driven by emerging economies' economic growth. As more people in emerging economies achieve economic stability, they become health-conscious and pursue alternatives to smoking that are healthier.

Distribution Channel Analysis

The Convenience stores segment dominates the chewing gum market, according to a distribution channel analysis. This segment accounts for more than fifty percent of the total sales of chewing gum. This segment's popularity can be attributed to the convenience of accessing these stores, which are typically located in high-traffic areas such as gas stations, supermarkets, and shopping centers.

These stores provide an extensive selection of chewing gum brands, flavors, and varieties, including the Smoking Cessation Chewing Gums Segment. As such, they provide an outstanding opportunity for brands to reach a large and diverse consumer base.

Convenience store Segment adoption is driven by emerging economies' economic growth. As more individuals join the middle class in these nations, the demand for convenience stores grows.

The dominance of the Convenience stores Segment is also heavily influenced by consumer trends and behavior. Convenience is a major influence in the purchasing decisions of today's consumers, who are constantly on the go. For many consumers, the ability to obtain what they need swiftly and easily is a top priority, making convenience stores an ideal solution.

Key Market Segments

By Product

• Smoking Cessation Chewing Gums
• Sugar-free Chewing Gum
• Regular Chewing Gum

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Drug Stores/Pharmacies
• Others (Vending Machines, Specialty Stores, etc.)

Growth Opportunity

Expansion into new geographic markets in an effort to increase market share

Expanding into new geographic markets is one method by which companies can increase their market share. This can be accomplished by researching and identifying new chewing gum-demanding markets. Then, businesses can tailor their products and marketing strategies to suit the specific needs and preferences of consumers in these new markets.

The creation of new flavors and distinctive packaging to attract new customers

The development of new flavors and distinctive packaging is an additional growth opportunity in the chewing gum market. Companies that can offer customers something distinct from their competitors will attract more customers. Consumers are always looking for new and exciting products. Companies can also use packaging to differentiate their products from the competition and make them more alluring to consumers.

Investing in marketing efforts that target younger demographics in particular

In order to attract new customers to the chewing gum market, marketing is essential. Companies should invest in marketing campaigns that appeal to millennials and Generation Z. These groups are more likely to test new products; by targeting them, companies can increase brand awareness and boost sales.

Developing strategic alliances with retailers to improve product placement and distribution

Product placement and distribution are essential for the successful marketing of chewing gum. Companies should form partnerships with retailers in order to increase the positioning of their products in stores and distribution. By doing so, companies can make their products more accessible to consumers and increase the likelihood that they will be purchased.

Latest Trends

Natural, sugar-free ingredients

The growing awareness of health and wellness among consumers has increased the demand for sugar-free chewing gums. Because of concerns about their potential health effects, artificial sweeteners like aspartame and sucralose were losing popularity. As healthier alternatives, natural sweeteners like stevia and xylitol were utilized. In addition, consumers desired products with natural flavors and hues, while avoiding synthetic additives and preservatives.

Effective Gums

Companies that manufacture chewing gum have recognized the opportunity to meet the specific requirements of consumers by incorporating functional ingredients. For instance, gums with added vitamins (like B vitamins or vitamin C) were marketed as energy-boosting or immune-supporting gums. Some chewing gums contain herbal extracts like green tea or ginseng, which promote relaxation or mental concentration. Gums with a concentration on dental health contain ingredients that purport to reduce plaque or strengthen teeth.

Electronic Commerce and Online Sales

The widespread adoption of smartphones and the internet facilitated the accessibility and convenience of online purchasing. Companies that manufacture chewing gum capitalized on this trend by establishing online sales channels via their websites or by partnering with e-commerce platforms. Online sales made it possible to reach consumers in remote areas and foreign markets.

Packaging that does not harm the environment

As concerns about plastic waste and its environmental impact grew, consumers demanded sustainable packaging options. In response, a number of manufacturers of chewing gum began to investigate biodegradable or compostable packaging manufactured from renewable materials. Others concentrated on reducing overall packaging material and increasing its recyclability.

Regional Analysis

North America currently dominates the chewing gum market.

The chewing gum market presents various trends, opportunities, and difficulties. Due to a surge in interest surrounding health and wellness trends, sugar-free and functional gum products have surged their way onto shelves in North America.

Europe's stringent food additive rules and concerns about synthetic components have led to an increase in natural and organic chewing gum products; while rising disposable incomes, urbanization, and oral health awareness across China and India drive Asia-Pacific expansion. Cultural preferences and competition from betel nut and mints may hinder market penetration in certain Asian regions, while Brazil and Mexico fuel Latin America's thriving gum market.

International gum brands can capitalize on Latin America's young, innovative marketeers with unique flavor preferences to expand market reach in those regions. Economic and cultural influences impact the Middle East & Africa chewing gum market.

Sugar-free gum products with practical uses can help the region flourish; consumer awareness of dental health issues related to sugar has driven consumer purchasing of healthier gum options across geographies; online retail platforms are growing across regions providing manufacturers with greater consumer access; however large players employ different tactics in order to maintain market share and develop new products.

Key Regions and Countries

North America

• US
• Canada
• Mexico

Western Europe

• Germany
• France
• The UK
• Spain
• Italy
• Portugal
• Ireland
• Austria
• Switzerland
• Benelux
• Nordic
• Rest of Western Europe

Eastern Europe

• Russia
• Poland
• The Czech Republic
• Greece
• Rest of Eastern Europe

APAC

• China
• Japan
• South Korea
• India
• Australia & New Zealand
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Colombia
• Chile
• Argentina
• Costa Rica
• Rest of Latin America

Middle East & Africa

• Algeria
• Egypt
• Israel
• Kuwait
• Nigeria
• Saudi Arabia
• South Africa
• Turkey
• United Arab Emirates
• Rest of MEA

Key Players Analysis

Wrigley's, a subsidiary of Mars Inc., is the greatest player in the chewing gum market, with a market share of nearly 30%. In significant part, the company's success can be attributed to its iconic brand, Juicy Fruit, which dates back to the late 1800s. The company's reputation for quality and innovative marketing has helped it maintain its industry-leading position.

Cadbury, which is owned by Mondelez International, is an additional significant player in the chewing gum market. The company offers an assortment of chewing gum brands, such as Trident, Stimorol, and Dentyne. Cadbury's emphasis on developing flavors that cater to a variety of consumer preferences has helped the company acquire a substantial market share.

Nestle, with its popular brand, KitKat, has also been a major player in the chewing gum market. The company's successful marketing campaigns that emphasize quality and innovation have helped Nestle maintain its position as one of the top participants in the industry.

Top Key Players in the Chewing Gum Market

• Wrigley Company (Mars, Incorporated)
• Mondelez International, Inc.
• Perfetti Van Melle Group B.V.
• The Hershey Company
• Lotte Corporation
• Ferrero International S.A.
• Cadbury Adams (Kraft Heinz Company)
• Nestlé S.A.
• Gumlink A/S
• Meiji Co., Ltd.

Recent Development

• In April 2022, Mars Wrigley launched two new gum products in Australia. ECLIPSE PLUS and EXTRA WHITE. The new ECLIPSE PLUS range is available in two categories - comfort and release. The EXTRA WHITE gum is designed to freshen breath and remove plaque.
• In March 2022, Mars Wrigley introduced two new fruity gum flavors to its Extra range: Apple and Blueberry. The new flavors are part of the company's ongoing efforts to innovate and offer consumers new and exciting choices.
• In March 2021, As part of its product portfolio expansion, Mars Wrigley launched Orbit (a sugar-free gum) and Doublemint in the Rupee 1 category in India. The portfolio expansion is part of the company's regionalization strategy to penetrate smaller markets.
• In March 2022, The Liquid CORE Gum Company launched its new FLATLINER gum. The gum contains 130 mg of caffeine and is marketed as a way to stay alert and focused. The gum is also vegan and gluten-free.

Report Scope