Chewing Gum Market By product type(Pallet type, Smoking Cessation Chewing Gums, Stick/tab type, Centre-filled type, Cut and wrap type, Ball type), By distribution channel(Supermarkets and hypermarkets, Pharmacies, Convenience stores, Departmental stores, Online), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032

Report Overview

Chewing Gum Market size is expected to be worth around USD 25.7 Bn by 2032 from USD 19.12 Bn in 2022, growing at a CAGR of 3% during the forecast period from 2023 to 2032.

Request Covid - 19 Impact

The chewing gum market has acquired immense popularity over the years due to its revitalizing flavour and therapeutic properties. This report provides a comprehensive analysis of the industry's market trends, growth factors, challenges, and opportunities.

Chewing gum, a form of confection, is composed of a gum base, sweeteners, flavours, and other ingredients. The primary purpose of chewing gum is to provide a refreshing flavour and aid in the reduction of tension, anxiety, and poor hygiene. Chewing gum has numerous benefits, including enhanced concentration, memory, and cognitive performance. Additionally, it is believed to aid in weight loss, reduce sweet tooth appetites, and prevent tooth decay.

In recent years, the chewing gum industry has witnessed a number of noteworthy innovations. Sugar-free chewing gum, which lowers the risk of dental caries, is one of the most significant innovations. In addition, functional chewing gum, which contains ingredients that increase metabolism, immunity, and cognitive function, has grown in popularity. Biodegradable chewing gum that is made with natural ingredients and is environmentally sustainable is another innovative product.

Due to its high growth potential, the chewing gum market has attracted significant investment from numerous corporations. Wrigley Company, Cadbury, Perfetti Van Melle, and Lotte have made substantial investments in the market. In addition, many industries, such as medicine and education, are incorporating chewing gum into their products and services.

In the coming years, the chewing gum market is anticipated to expand significantly due to factors such as rising consumer awareness, the health benefits associated with chewing gum, and the availability of a wide variety of flavours. There are numerous applications for the market, including oral sanitation, tension relief, and cognitive enhancement.

Several sectors, including confectionary, healthcare, and education, are investing in the chewing gum market. The healthcare industry is employing chewing gum as a novel drug delivery system, whereas the education industry is implementing chewing gum into its teaching methodology in order to enhance students' concentration and cognitive performance.

Increasing demand for sugar-free and functional chewing gum, growing consumer awareness of the health advantages of chewing gum, and innovations within the industry are the key market drivers for chewing gum. In addition, the availability of numerous flavours and varieties of chewing gum has contributed to the expansion of the market.

As the chewing gum market continues to expand, ethical concerns have also emerged. The improper disposal of chewing gum, which contributes to environmental contamination, is a major concern. Therefore, manufacturers are emphasizing responsible chewing gum consumption, which includes appropriate disposal of used gum.

The chewing gum industry places a substantial emphasis on transparency, explainability, and accountability. Manufacturers provide comprehensive information regarding the ingredients used in their products, the manufacturing process, and the environmental impact of their products. This emphasis on transparency and accountability is anticipated to increase market trust and confidence.

Driving factors

Increasing consumer desire for snacks that are convenient

Convenient snacks that customers may have while on the go are becoming more and more popular today. Chewing gum satisfies this need admirably due to its compact size, portability, and capability of being used in a short amount of time. In addition, the process of chewing gum can give a momentary diversion from the sensations of hunger, which is another reason why it is such a popular choice for a snack.

Shift towards healthier options

In recent years, there has been a substantial increase in consumers' awareness of the necessity of selecting healthful food selections due to the proliferation of the health consciousness movement. As a direct consequence of this, there is a rising desire for alternative snacking alternatives that are healthier, such as gum chewing. In response to this trend, many companies are releasing sugar-free gums that are made from natural ingredients. These gums are marketed to consumers as being healthier.

The development of novel flavours and packaging

Because there are so many diverse alternatives on the market, businesses are searching for new and innovative methods to differentiate their wares. They are accomplishing this goal in a number of ways, one of which is by providing novel flavours of chewing gum. In addition, businesses are attempting novel approaches to packaging in an effort to increase the desirability of their wares among consumers.

Advertising and marketing

Companies are making significant investments in advertising and marketing as the level of competition in the chewing gum market continues to increase. This is done in an effort to distinguish themselves from their rivals. For businesses to connect with consumers and advertise their wares, social media platforms have grown in popularity.

Emerging technologies and disruptors

In recent years, the chewing gum market has been shaken up by the introduction of a number of new competitors. For instance, some businesses are conducting research on gum that contains CBD, which is thought to have health advantages such as the alleviation of stress and the promotion of relaxation. Additionally, corporations are looking into the possibility of utilizing augmented reality as well as other technologies in order to improve the whole experience of chewing gum.

Developments in environmentally friendly practices and goods derived from plants

In recent years, consumers have made sustainability a primary issue, and in response, businesses are developing sustainable packaging and making more use of materials derived from plants in their goods. Traditional chewing gum is created from synthetic chemicals, therefore plant-based gum is being seen as a more environmentally friendly alternative to traditional chewing gum. This perception has led to the rise in popularity of plant-based gum.

Restraining Factors

Legal Restrictions on Ingredients and Packaging Materials

Chewing gum manufacturers place a high priority on the formulation of their products as well as their packaging. There are several regulatory authorities, such as the Food and Drug Administration (FDA) of the United States, that have stringent limitations on the materials that may be used in the formulation of gum. These guidelines include prohibitions on particular artificial sweeteners. Because of this, manufacturers' creative potential in developing novel gum dosage forms, flavours, and ingredients, which may have contributed to the industry's ability to continue growth, has been severely constrained.

Concerns Raised Regarding the Use of Artificial Sweeteners and Excessive Amounts of Sugar

Consuming an excessive amount of sugar is known to have negative impacts on one's health, which have been thoroughly documented. Because of this, rising concerns have been raised over the quantity of sugar that is typically included in bubble gum. In response to this, manufacturers have increased their usage of artificial sweeteners such as aspartame, which is currently the subject of rising criticism as well as worries over its safety.

Consumers are now seeking alternatives that are both healthier and safer, such as gum that does not include sugar and gum that contains natural sweeteners like Stevia. The preferences and interests of consumers are always shifting, which puts an increasing amount of pressure on manufacturers to be innovative and come out with new items.

Enhanced Rivalry from Products Positioned as Healthier Snack Alternatives

The chewing gum market is experiencing pressure as a result of the move towards snack foods that are healthier and provide more nutrients. Consumers are now migrating away from gum as an afternoon treat in favour of healthy snack options such as granola bars, energy bars, and smoothies since these alternatives are becoming increasingly popular. In addition, the attractiveness of gum has decreased among younger generations, who now favour healthier foods such as fruits over the gum.

The Impact of the Economic Recession on the Capacity of Consumers to Buy

The recent economic crisis has had a considerable influence on consumer spending, which has led to a reduction in demand for things that are not necessary to daily living. As consumers have grown more price-conscious and begun to place a higher priority on spending their money on necessities such as food and shelter, the business that manufactures chewing gum has witnessed a fall in sales.

A Revolutionary New Technology That Does Away with the Need for Gum

The chewing gum market has been considerably influenced as a result of the development of novel and cutting-edge items such as sprays that freshen the breath, mouthwashes, and dental floss. These products provide customers the advantage of fresh breath without requiring them to ingest huge quantities of sugar or artificial sweeteners. They are more convenient and cost-effective than chewing gum, and they offer consumers the benefits of fresh breath.

Covid-19 Impact on Chewing Gum Market

The reduction in sales has been the first and most important effect that COVID-19 has had on the chewing gum market. Because more people are staying indoors, there has been a significant drop in the market for gum. Because individuals are not spending as much time in retail establishments, they are not making as many impulsive purchases of gum. In addition, as a result of the pandemic's impact on the economy, customers are searching for ways to reduce their spending on non-essential items, which has contributed to a decrease in the number of people buying gum.

The closure of the physical storefronts has led to a rise in the number of products purchased through online platforms. E-commerce has been the chewing gum market's saviour, since it has allowed sales to go normally despite the epidemic that has been going on. As a result of the shift in consumer behaviour, people are increasingly resorting to online purchases of gum, which has been beneficial to online merchants. Despite this, the growth in online sales has not been sufficient to make up for the declines in revenue seen by brick-and-mortar businesses.

The pandemic has also had an effect on the preferences of consumers with regard to chewing gum. Because of the increased focus on maintaining personal cleanliness, customers are increasingly likely to choose mints rather than gum due to the social distancing measures that have rendered it hard to share gum. People are reluctant to share anything because they are afraid of getting the virus, which is having an effect on the amount of gum that is being bought.

The pandemic has had an effect on the procurement of many substances that are used in chewing gum, which comprises a vast variety of ingredients overall. Because of the disruptions in the supply chains, there are currently shortages of various components. Because of these shortages, the production of some kinds of gum has deteriorated, which has led to a fall in sales.

Although the epidemic has presented obstacles for the chewing gum market, the outlook for the industry's future is optimistic. It is anticipated that there would be an increase in sales if restrictions are relaxed and businesses are allowed to reopen. Additionally, because there is a growing emphasis on cleanliness and maintaining a fresh breath, it is anticipated that gum sales will take up again. It is also expected that consumers will continue to adjust their shopping habits toward making more purchases online, which will allow the market to continue to exist.

Type Analysis

The industry for chewing gum has recently witnessed a transition towards the Smoking Cessation Chewing Gums segment, which has emerged as the market leader. This segment is gathering popularity among smokers attempting to quit smoking and searching for alternatives to satiate their nicotine cravings. The Smoking Cessation Chewing Gums Segment has captured a significant portion of the chewing gum market, accounting for more than 25% of the total market share, according to recent data. In the future years, this trend is anticipated to persist and even accelerate.

The segment's adoption of smoking cessation chewing gum is driven by economic growth in emerging economies. As more people in emerging economies achieve economic stability, they become health-conscious and pursue alternatives to smoking that are healthier. Smokers who desire to cease but find it difficult to completely abstain from nicotine may find that the Smoking Cessation Chewing Gums Segment offers a viable option. In addition, the convenience and affordability of these gums make them the preferred option for a large number of people, especially in emerging markets.

The Smoking Cessation Chewing Gums Segment's growth in recent years has also been influenced by consumer trends and behavior. In addition to their health benefits, consumer surveys indicate that smokers favour these gums for their discretion and convenience. Smokers can discreetly control their cravings by popping one into their mouth at any time and chewing it. They can transport them around easily. In addition, a large number of people appreciate the variety of flavours that these gums offer, which makes them more alluring to a larger audience.

Distribution Channel Analysis

The convenience stores segment dominates the chewing gum market, as revealed by an analysis of the market's distribution channels. This segment accounts for more than fifty percent of the total sales of chewing gum. This segment's prominence can be attributed to the convenience of accessing these stores, which are typically located in high-traffic areas such as petrol stations, supermarkets, and shopping centers. These stores provide an extensive selection of chewing gum brands, flavours, and varieties, including the Smoking Cessation Chewing Gums Segment. As such, they provide an outstanding opportunity for brands to reach a large and diverse consumer base.

The adoption of the Convenience stores segment is driven by the economic growth of emerging economies. As more people enter the middle class in these nations, the demand for convenience stores rises. These stores offer a wide selection of products, including chewing gum, at reasonable prices, making them a popular option among consumers. In addition, the growth of e-commerce in emerging economies is propelling the demand for convenience stores, as they are ideal locations for consumers to pick up their online orders.

The dominance of the Convenience stores Segment is also heavily influenced by consumer trends and behaviour. Convenience is a significant factor in the purchasing decisions of today's consumers, who are constantly on the move. For many consumers, the ability to obtain what they need swiftly and easily is a top priority, making convenience stores an ideal solution. In addition, the accessibility of these stores in high-traffic areas makes them a destination of choice for consumers seeking a fast refreshment or gum while on the go.

Key Market Segments

Segmentation by product type:

• Pallet type
• Smoking Cessation Chewing Gums
• Stick/Tab type
• Center-filled type
• Cut and wrap type
• Ball type

Segmentation by distribution channel:

• Supermarkets and hypermarkets
• Pharmacies
• Convenience stores
• Departmental stores
• Online

Growth Opportunity

Expansion into new geographic markets with the aim of increasing market share

Expanding into new geographical markets is one method for businesses to increase their market share. This can be accomplished by researching and identifying new chewing gum-demanding markets. Then, businesses can tailor their products and marketing strategies to suit the specific requirements and preferences of consumers in these new markets.

Creation of novel flavours and distinctive packaging to attract new clients

The development of novel flavours and distinctive packaging is an additional growth opportunity in the chewing gum market. Consumers are always on the lookout for new and intriguing products, and businesses that can offer them something unique will attract more customers. Companies can differentiate their products from the competition and make them more appealing to consumers by using packaging.

Investing in marketing efforts that target younger demographics in particular

In order to attract new consumers to the chewing gum market, marketing is essential. Companies should invest in marketing campaigns that appeal to millennials and Generation Z. These groups are more likely to test new products, and by targeting them, businesses can increase brand recognition and boost sales.

Developing strategic alliances with retailers to improve product placement and distribution

Product placement and distribution are essential for the successful marketing of chewing gum. Companies should form partnerships with retailers in order to enhance product placement in stores and expand distribution. By doing so, businesses can make their products more accessible to consumers and increase the likelihood of sales.

Offering sugar-free alternatives to attract health-conscious consumers

The prevalence of health-conscious consumers is increasing, and businesses can appeal to them by introducing sugar-free options. These low-calorie products appeal to consumers who want to maintain a healthy lifestyle without giving up their favourite treats. Additionally, sugar-free alternatives offer a competitive advantage over companies that only sell traditional chewing gum.

Latest Trends

The Diverse Effects of E-commerce on the Chewing Gum Market

The proliferation of online purchasing and e-commerce has significantly altered the chewing gum industry. In the past, consumers typically purchased chewing gum from brick-and-mortar stores. However, the advent of e-commerce has transformed how businesses sell and promote their products. E-commerce platforms have provided refreshment and confectionery companies with new opportunities to reach a larger consumer base. With the rise of online commerce, businesses can now reach new consumers and increase their market share. Not only has this increased competition, but it has also provided consumers with the convenience and flexibility to place orders from anywhere with the press of a button.

Effects of Enhanced Competition on the Chewing Gum Market

Increased competition from other refreshment and confectionery companies is another market trend influencing the chewing gum market significantly. Today, businesses are focused on innovation and the creation of new and distinctive products to attract consumers' attention. Companies are employing more resources in marketing and advertising to distinguish themselves from competitors as competition increases. Additionally, businesses are employing new distribution channels to expand their market share and customer base. Price conflicts have resulted from intense competition, with businesses offering discounts and promotions to attract and retain customers.

Consumer Preferences and Behaviour

Changes in consumer preferences and behaviour also shape the chewing gum market. Today's consumers are more health- and environmentally-conscious, demanding products free of hazardous chemicals and pesticides. Consequently, companies are now manufacturing chewing gum with natural constituents. Additionally, businesses are implementing eco-friendly packaging to reduce their carbon footprint and appeal to consumers who are environmentally conscious. This trend has prompted businesses to emphasize sustainability in their product development and marketing strategies.

The Social and Cultural Influence on the Market for Chewing Gum

The impact of social and cultural trends on consumer purchasing habits also influences the chewing gum market. Currently, consumers are more cognizant of the impact their purchasing decisions have on society, and they consider social responsibility more frequently when making purchases. As a result, businesses are incorporating social responsibility into their business models and contributing to a variety of social and environmental causes. This not only attracts socially conscious consumers, but it also enhances a company's reputation.

Chewing Gum Market Globalisation

The chewing gum market is also being shaped by Expansion into international markets and the industry's globalization. Currently, businesses are expanding into international markets in order to increase their market share and reach new consumers. In addition, the globalization of the industry has created more opportunities for businesses to expand their international operations and partnerships. This trend has also increased competition between businesses, resulting in new product development and marketing techniques. The globalization trend has also facilitated consumers' access to a greater variety of chewing gum flavours and brands from various regions.

Regional Analysis

Chewing gum has been a popular leisure for many decades in North America, and the region is regarded as a dominant participant in the global chewing gum market. This article will examine why North America is such a significant chewing gum market and the evolution of the industry.

First, it is important to note that chomping gum has a lengthy and eventful history in North America. The practice of chewing gum dates back to ancient times, when various cultures around the globe chewed on tree fluid, resin, and other natural substances for flavour and texture. With the invention of a synthetic gum base that could be flavoured and mass-produced, a contemporary chewing gum industry emerged in the late 19th and early 20th centuries.

The cultural significance of chewing gum in North America is a major factor in its popularity. Chewing gum has long been associated with numerous aspects of American culture, from the iconic images of ranchers chewing tobacco-flavored gum to its pervasive presence in Hollywood films and television programs. Chewing gum has become a symbol of American culture and a means of human connection in numerous ways.

In addition to its cultural significance, North America's dominance in the chewing gum market can be attributed to the region's concentration of numerous significant manufacturers. Companies such as Mars Wrigley, Mondelez International, and Perfetti Van Melle have produced and distributed chewing gum in North America for many years, utilizing their enormous resources and marketing expertise to maintain a strong presence in the market.

Additionally contributing to North America's dominance in the chewing gum market is the region's favourable regulatory climate. In the United States, chewing gum is classified as a food product and is subject to Food and Drug Administration (FDA) regulation. In contrast to other food products, the FDA's regulations on chewing gum are comparatively lenient, allowing manufacturers to experiment with new flavours, ingredients, and marketing strategies without being burdened by excessive regulations.

Key Regions and Countries

North America

• US
• Canada
• Mexico

Western Europe

• Germany
• France
• The UK
• Spain
• Italy
• Portugal
• Ireland
• Austria
• Switzerland
• Benelux
• Nordic
• Rest of Western Europe

Eastern Europe

• Russia
• Poland
• The Czech Republic
• Greece
• Rest of Eastern Europe

APAC

• China
• Japan
• South Korea
• India
• Australia & New Zealand
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Colombia
• Chile
• Argentina
• Costa Rica
• Rest of Latin America

Middle East & Africa

• Algeria
• Egypt
• Israel
• Kuwait
• Nigeria
• Saudi Arabia
• South Africa
• Turkey
• United Arab Emirates
• Rest of MEA

Market Share & Key Players Analysis

The chewing gum market has encountered significant growth over the years, with Wrigley's, Cadbury, and Nestle as industry leaders. With brands such as Orbit, Trident, and Extra, these players have established themselves as ubiquitous names.

Wrigley's, a subsidiary of Mars Inc., dominates the chewing gum market with a nearly 30% market share. In significant part, the company's success can be attributed to its iconic brand, Juicy Fruit, which dates back to the late 1800s. The company's reputation for quality and innovative marketing has allowed it to maintain its position as an industry leader.

Cadbury, which is owned by Mondelez International, is a significant competitor in the chewing gum market. The company offers an assortment of chewing gum brands, such as Trident, Stimorol, and Dentyne. Cadbury's emphasis on developing flavours that appeal to a variety of consumer preferences has contributed to the company's substantial market share growth.

Nestle, with its renowned KitKat brand, has also been a significant player in the chewing gum market. Successful marketing campaigns that emphasize quality and innovation have allowed Nestle to maintain its position as one of the industry's leaders.

Other notable market participants include Lotte, Perfetti Van Melle, and Mars Inc. These companies have established themselves as market leaders in the chewing gum industry due to their capacity to manufacture high-quality products that satisfy consumer preferences.

Top Key Players in Chewing Gum Market

• Mondeléz International Inc.
• Kraft Foods Inc.
• Mars Incorporated
• Ferndale Confectionery Pty Ltd.
• Haribo GmbH & Co. Kg
• Perfetti Van Melle
• The Hershey Company
• The Wm. Wrigley Jr. Company
• Zed Candy Ltd.
• Masterfoodeh Co.

Recent Development

In April 2022, Mars Wrigley, a well-known confectionery behemoth, has been creating ripples in the chewing gum market with its innovative product launches. the company released two new gum products in Australia: ECLIPSE PLUS and EXTRA WHITE.

ECLIPSE PLUS guarantees a fresh and potent chewing experience with a long-lasting flavour, making it ideal for mint lovers. EXTRA WHITE, on the other hand, provides a unique combination of energizing mint and whitening agents, making it an indispensable product for maintaining healthy teeth and gums.

However, this is not the end of the commotion. In March 2022, Mars Wrigley introduced two new tropical gum flavours, Apple and Blueberry, to its Extra line. The company's commitment to innovation enables it to adapt to its customers' ever-changing tastes and preferences.

In March 2021, the company launched Orbit, a sugar-free gum, and Doublemint in the Rupee 1 category. This was a significant step taken by Mars Wrigley to reach a larger audience.

With these innovative product introductions, Mars Wrigley continues to solidify its position as the market leader in chewing gum. Customers are eager to sample these new products because of the company's dedication to innovation and quality, which is evidenced by its success.

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