Global Oral Care Market, Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2029

Global Oral Care Market Overview

"The Oral Care Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031."

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Oral hygiene is the daily practice of keeping mouth clean and free of diseases through regular teeth brushing, especially cleaning between teeth. The major objective of oral care is to keep lips and mucosa clean, soft, moist, and intact. Cleaning mouth and teeth alleviates any discomfort, prevents halitosis, and enhances oral intake.

Dentists suggest a daily routine for the best oral care, which include use of fluoride toothpaste, brush, floss, and rinse daily, eat a balanced diet and limit snacking, quit using tobacco products, examining mouth regularly, visit a dentist regularly, drink more water, and develop a partnership with dentist. Good dental and oral hygiene help prevent tooth decay, bad breath, and gum diseases. An unhealthy mouth with gum diseases can be a cause for other serious diseases.

A wide variety of oral health care products are available in the market, which include toothbrushes, toothpastes, mouth rinses, interdental cleaning aids, denture cleansers and fixatives, and saliva substitutes. Mouth rinses and toothpastes contain therapeutic agents, which are helpful to prevent gum diseases, dental decay, tooth sensitivity, and tartar.

Toothbrushes and interdental cleaners are designed for mechanical removal of plaque. It is said that the first and last thing a person must do in a day is to brush teeth with toothpaste that contains fluoride to maintain a healthy life. Brushing at least two times a day keeps oral hygiene high.

Oral Care Market Dynamics

The major factors driving growth of the global oral care market are growing awareness about oral hygiene and growing prevalence of dental diseases. Major players in the market have been initiating numerous programs to increase awareness about oral hygiene. Other factors expected to drive growth of the market are growing awareness of people about different treatments to improve oral hygiene and consideration of oral hygiene as a factor of good personality among people.

Advancements in oral care products is another factor that is expected to further drive demand for oral care products in the global oral care market during the forecast period. Inclination of consumers towards adopting natural and herbal oral care products is also expected to drive market growth. Increasing incidence of dental caries has been driving demand for the products in the global oral care market. In addition, introducing innovative products in the global oral care market such as electric and battery-powered toothbrushes, denture adhesive creams, dental floss, fresh breath strips, and chewing gums are also factors driving growth in demand of the products.

These products have been adopting by middle-income and high-income groups. Increasing number of geriatric population is also expected to further drive the global market of oral care products over the forecast period as the group is the major target audience of the market. Celebrity influence through advertisements is also another factor driving growth of the market.

Global Oral Care Market Segment Analysis:

By Product: Among the product segments, the toothpaste segment is estimated to account for the majority revenue share in the market and is expected to continue over the forecast period. This segment growth is attributed to high usage of it among all age and income groups. In addition, availability of toothpastes in different forms such as pastes, gels, and powders lets consumers have options.

By Application: The Adult segment has been gaining traction, owing to regular use of oral care products, celebrity influence, and increasing awareness of oral hygiene among adults.

Global Oral Care Market Regional Analysis:

The market in Asia Pacific is projected to register a significantly high revenue compounded annual growth rate over the forecast period. This can be attributed to rising population in the region and increasing awareness among people about necessity of oral hygiene.

Global Oral Care Market Segmentation: 

By Product:

• Toothbrush
  • Manual
  • Electric (rechargeable)
  • Battery-powered (non-rechargeable)
  • Others
• Toothpaste
  • Gel
  • Polish
  • Paste
  • Powder
• Mouthwash/rinse
  • Medicated
  • Non-medicated
• Denture Products
  • Cleaners
  • Fixatives
  • Floss
  • Others
• Dental accessories
  • Cosmetic Whitening Products
  • Fresh Breath Dental Chewing Gum
  • Tongue Scrapers
  • Fresh Breath Strips
  • Others
• Others

By Application

• Adults
• Children
• Babies

By region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa