Black Hair Care Market by Product Type (Shampoo, Hair Oil, Conditioner, Other Product Types), by End-Use(Men, Women, Kids), by Distribution Channel (Hypermarket/Supermarket, Online Platforms, Retail Stores), by Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032

The Global Black Hair Care Market size is expected to be worth around US$ 9.56 Billion by 2023 to US$ 15.34 Billion in 2033, growing at a CAGR of 4.84% during the forecast period 2023 to 2033.

Black Hair Care Market Overview :

In 2017, about 140 million people were in the African diaspora, of which more than 25 million live outside the African continent. By the end of this century, the African population is likely to be 40% of the global population. African-American and black consumers consider their hair to be an integral feature of their appearance.

Their hair is often of a diverse range of thickness and texture. It is generally curly or spiral and mostly braided, permed, or in locks, making them prone to damage. Over the last few years, hair care has become one of the utmost concerns amongst the black community.

In recent years, black consumers have consciously shifted from general hair care products to specific black hair care products. In the US, it is estimated that black women spend about US$ 3,000 each year on hair care, which is relatively higher than their white counterparts.

Major players operating in the hair care segment have noticed this niche community and its immense potential and have launched several products to cater to this segment specifically.

African Diaspora (Population in Million) outside of Africa,2019:

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Increased spending by the black community has resulted in several offerings, particularly for the black consumers. Growing demand for organic/natural products for personal grooming has become one of the main concerns for individuals worldwide.

Now, consumers are mindful of the negative effect of prolonged use of chemical-based products. This has resulted in a significant shift from products containing endocrine-disrupting chemicals (EDCs) to natural products such as aloe vera, coconut water, coconut oil, shea butter, and argan oil.

The recent COVID-19 pandemic has caused unprecedented damage to the overall beauty industry. But in contrast, the skin-care and hair-care segments benefitted from the self-care and pampering trends during the lockdown. Moreover, collaborations in the value chain and increasing partnerships are expected to shape the future of this thriving industry.

Market Dynamics:

African Americans command the ethnic hair and beauty aids category, accounting for almost 90% of the overall spend. This has led to a significant development in product innovation. For instance, Unilever focuses on its two most prominent brands, Dove and Suave, to improve the textured hair of the colored community.

Furthermore, the market has also witnessed acquisitions by large-scale personal care companies of their counterparts that cater to the specific consumer segment. Cosmetics giant L'Oréal observed the potential of this untapped market and acquired Carol's Daughter in 2014, which produces skin and hair-care products for black women. The company offers a broad range of products that are available at specialty beauty stores, mass retailers, e-commerce portals, and branded stores in various cities in the US.Empower diverse beauty with specialized products, as the Black Hair Care market celebrates unique textures and cultural identity in every strand.

List of Black Hair Care Products, 2020:

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Increasing number of smartphone users, growing popularity of online markets and social media websites used for product advertisement, has been gaining significant traction in the recent years. As compared to other consumers, black consumers are more influenced by the advertisements for personal care products. This is significant factor which is expected to fuel demand for haircare products in the coming years.

How are the recent trends shaping the industry in the coming years?

The COVID-19 pandemic was a boon to the hair care industry, especially for the natural black hair. With the lockdown, most of the salons and barbershops were closed for the black community, which left them only with the option of self-care. Several companies and chain stores have reported increased sales of black hair-care products.

Grocery chain Kroger Co. had added shelf space especially for black hair-care products and Indian Godrej Consumer Products plans to revive its Afro Sheen product line after a two decade hiatus. This is likely to provide lucrative opportunities for the market growth over the forecast period.

Regional Analysis:

North America is anticipated to hold a significant share of the global black hair care market. The region is also anticipated to register the highest growth rates over the forecast period. High population concentration of the African diaspora, coupled with higher spending from this community are the key factors contributing to the growth of the market in the region. Increasing product offerings and innovations in product development are estimated to provide a balanced growth in the coming years.

Competitive Landscape:

The black hair care market landscape appears highly consolidated, with a significant chunk of it being dominated by players in the North America region.

• Procter & Gamble
• Unilever
• L'Oréal
• Revlon
• Amka Products
• Shea Moisture
• Alodia Hair Care
• Ouidad
• Afrocenchix
• Uhuru Naturals
• Other Key Players

Some notable developments in the market include:

• US-based Diva By Cindy – a black hair care brand has created hair vending machines that permit customers to independently purchase the company’s products. Prior to the pandemic, the company sold its products through various channels.
• Post COVID-19 pandemic, the company focused its sales mainy through online portals. Closures of malls and retail stores during the pandemic, have prompted the company to sell its products through specialized vending machines, one of which is located at Fort Belvoir army base.
• UK-based Nylah’s Naturals is specifically for afro-textured and curly hair. The company has 100% vegan, paraben-free,cruelty-free, and zero artificial fragrances haircare line products.
• The company recently received a US$ 68,000 funding for a 20% stake in the company from Dragon Den investors. The funding is going to be utilized for scaling the R&D and adding new products to the existing line of products.

Report Scope

• Forecast Period: 2023-2033
• Actual Year: 2022
• Historical Data Available for: 2017-2023

Key Regions Covered

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Segments Covered

Black Hair Care Market, By Product Type

• Shampoo
• Hair Oil
• Conditioner
• Other Product Types

Black Hair Care Market, By End-Use

• Men
• Women
• Kids

Black Hair Care Market, By Distribution Channel

• Hypermarket/Supermarket
• Online Platforms
• Retail Stores

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