Women's Health Apps Market Forecast, Trend Analysis & Competition Tracking - Global Industry Insights 2015 to 2031

Nowadays, with the increasing prominence of various technologies, and the use of smartphones is playing a crucial role in the everyday lives of numerous individuals across the world. A significant aspect of smartphone usage is incorporating various applications to aid or oversee diverse activities such as fitness monitoring, waste management, schedule trackers, etc. Among these, the apps concerned with individuals' health and wellbeing seem to be gaining more excellent traction with each passing year. These health-related apps can be gender-specific or universal. Concerning health-related apps that are primarily focused on women, these apps are being adopted by health-conscious and a growing number of home-bound and working-class individuals. These applications offer a diverse range of features aimed at keeping track of the wellbeing of a given individual. Features include monitoring daily physical activities, diet effectiveness, and exercise routines while keeping tabs on essential functional parameters such as heart rate, blood pressure, oxygen levels, caloric counts, etc. Health and wellness apps for women also focus on effective period trackers or calendars. Several commercially available apps aid women in tracking their menstrual cycles, predicting ovulation cycles, assessing & evaluating their moods, overall body health, and even pre-empting them to consume birth control promptly, etc. The assessments offered by these apps provide critical information to women for monitoring their health and wellness.

Global Women's Health Apps Market Revenue Outlook:

The Global Women's Health Apps Market is valued at US$ 2,715.4 Mn in 2021 and is expected to register а САGR of 11.2% by 2031.

Nonetheless, various industry players in the global women's health apps market are now focusing on establishing successful collaborations, acquisitions, and joint venture activities to enhance their respective customer bases. These players are also growing their supply capabilities to meet customer requirements on a local and global scale. This factor, paired with promising industrialization prospects in developing economies of the Asia-Pacific region, such as China, India, Taiwan, Indonesia, etc., are expected to create massive business opportunities for key players over the forecast period.

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Pros & Cons of Mobile Health App

Pros:

• Lesser visits to clinics
• Medical center management
• Deep insights: A mobile app can gather data from wearables and show how users interact with the interface and analyze this data and gives valuable insights.
• 24/7 patient monitoring
• Effective learning
• Easy access in emergencies
• More accurate diagnosis

Cons:

• Lack of regulation
• Lack of value: The most popular mobile medical app function is access to medical records, and it's deeply connected with compassionate data.
• Security risks
• Lack of accuracy

Pricing Analysis of Health Apps for Women

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Factors Having Positive Effect on the Market

Increasing adoption of smart wearables in medical facilities and residential environments, aimed at providing better healthcare facilities to individuals, is a significant factor that is expected to complement the revenue growth of the global women's health app market. The increasing demand for wearable devices such as activity trackers, smartwatches, glucose monitors, heart rate monitors, health monitors, pedometers, etc., are commonly used to track patients' daily activities and are also expected to eventually impact the revenue growth of women's health app industry positively.

Increasing government initiatives concerned with the deployment of smart healthcare solutions in various healthcare facilities are also expected to further support the revenue growth of this market. In addition to this, the wide availability of online patient communities, such as MyHealthTeams, InquisitHealth, and Smart Patients, to name a few, is another factor that is expected to support market growth to a certain extent.

Restraints for Growth of the Global Women's Health Apps Market

Several of these health-related applications tend to store vast amounts of important or sensitive data about the daily activities of a given user. Additionally, these apps require permission to access or utilize location-based information crucial to a user. As such, individuals are required to share their current location to obtain specific information. All of this may be facilitated without the enforcement of adequate security protocols, which may result in data breaches, etc. This is a major factor that is expected to pose certain challenges to the projected revenue growth of this target market.

Trends Witnessed for Global Women's Health App Market

Recent trends have indicated that companies are expected to strengthen their respective market positions through strategic mergers & acquisitions with/of other industry players, resulting in the launch of new apps aimed at helping women to manage their health effectively.

• Hidoc Pte. Ltd., a Singapore-based company, launched Nectar App – a community platform dedicated to women's health and wellness. This app enables women of all ages to achieve optimal health through self and preventive care while catalyzing a community that supports women's health and wellness. Such trends are slated to have a positive impact on the revenue growth of this global market.

Competitive Landscape

The Women's Health Apps Market landscape appears highly consolidated, with a significant chunk dominated by the players.

• Samsung Electronics Co., Ltd.
• Alphabet, Inc. (Fitbit Inc.)
• Bayer AG
• Adidas AG (All Day)
• Koninklijke Philips NV (Health & Parenting Ltd)
• Under Armour, Inc.
• Natural Cycles
• Care Zone Inc.
• BioWink GmbH (Clue)
• Other Key Players

Report Scope

• Forecast Period: 2022-2031
• Actual Year: 2021
• Historical Data Available for: 2015-2020

Key Regions Covered

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

Key Segments Covered for Global Women's Health Apps Market

Global Women's Health Apps Market Segmented by App Type

• Fitness and Nutrition Apps
• Menstrual Health Apps
• Personal Health Record Apps
• Disease Management Apps
• Weight Loss
• Pregnancy
• Other App Types

Global Women's Health Apps Market Segmented by Service

• Wellness & Fitness
• Remote Monitoring
• Diagnosis & Consultation
• Other Services

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