Global Wheatgrass Products Market Trends, Applications, Analysis, Growth, and Forecast: 2018 to 2027

Wheatgrass Products Market Overview:

"The Wheatgrass Products Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031."

Wheatgrass is the young grass of the wheat plant known as Triticum aestivum, which does not contain gluten. Wheatgrass is consumed either in juice form or powder form. Wheatgrass strengthens the immune system, cleanses the body, and wards off diseases. It is a natural source of vitamins and minerals such as vitamin A, E, C, K, and B6, calcium, iron, selenium, and magnesium.

The presence of antioxidants and anti-inflammatory chemicals makes wheatgrass beneficial for treating various diseases such as cancer, diabetes, respiratory diseases, arthritis, etc. Growing demand for wheatgrass in the pharmaceutical industry for various diseases is expected to drive market growth over the forecast period. Growing health awareness has led people to prefer healthy food, which is expected to fuel the market growth. Youngsters have started taking an interest in consuming wheatgrass products because of the natural ingredients and various health benefits.

Pharmaceuticals are expected to be the largest application segment in the global wheatgrass products market. Medical benefits related to the consumption of wheatgrass are expected to boost the demand for wheatgrass in the pharmaceutical industry.

The Asia Pacific is expected to account for the major share of the market and is estimated to maintain its dominance over the forecast period. The presence of many manufacturers in the region is expected to fuel the market growth. The market growth is anticipated to be driven by the increasing production capacity of China and India. Increasing disposable income, changing the lifestyle of the people, and increasing consumer preferences toward consumption of healthy food are expected to boost the market growth over the forecast period in the region.

An increasingly aging population coupled with rising health awareness among the people in the region is expected to drive market growth. North America is expected to account second largest revenue share in the global wheatgrass products market. An increasing number of people preferring healthy food is expected to drive market growth over the forecast period.

Market segmentation and key players operating in the global wheatgrass products market:

By form:

• Liquid form
• Powdered form

By application:

• Food & beverages
• Pharmaceuticals
• Personal care

By Distribution channel:

• Supermarket
• Convenience stores
• Drug stores
• Others (drug selling and mass merchandiser)

By region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa