Global Wet Shave Market, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2029

Wet Shave Market Overview

"The Wet Shave Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031."

A wet shave is a traditional way of removing hair from the body with water. Apart from water, a wet shave requires soap or shaving cream to soften the beard. In addition, a shaving brush and a solitary bladed razor are required for the conventional way of shaving. Aftershave lotions are also applied once the wet shaving is over. Dry shaving is a new trend compared to wet shaving, especially among the new generation.

Dry shaving does not require any shaving cream, soap, foam, and water but is done with an electric razor. One of the key products in a wet shaving kit is a shaving razor. Men most commonly do wet shaving to remove facial hair. Traditional wet shave provides the closest shaving experience with a cleaner and smoother feel. The degree of smoothness after a wet shave depends upon the quality of the razor and other products used.

Wet shaving avoids the uncomfortable effects of shaving, including ingrown hairs. Safety razors are cheaper for wet shaves, and shaving creams and soaps last longer than shaving gel or foam. Thus, the traditional way of wet shaving is economical. The major factor driving growth of wet shave in the global wet shave market is the increasing number of people becoming part of the corporate world and thus, increasing the requirement for personal grooming. In addition, the growth of the global wet shave market is attributed to growing spending on personal and beauty care products and innovations related to wet shave products.

Moreover, growing disposable income and improving the standard of living are expected to further drive demand for a wet shave in the global wet shave market during the forecast period. The conventional way of wet shaving requires razors, soap and cream, a shaving brush, and various aftershave lotions. A wide range of razors is available in the market, such as disposable and non-disposable razors, including safety razors, straight razors, and cartridge razors. These products needed for wet shaves are sold through several distribution channels such as supermarkets, hypermarkets, specialty stores, independent retailers, drug stores, and commerce websites.

Continuous innovations in razor designs and the growing e-commerce industry are expected to drive demand for a wet shave in the global wet shave market over the forecast period. However, consumer inclination towards adopting the growing trend of growing beard-growing popularity of trimmers and electric shavers is expected to hamper the market's growth during the forecast period. Continuous innovations and ongoing research and development related to wet shave products are projected to bring new growth opportunities to key players in the global market.

Global Wet Shave Market Segment Analysis:

By Gender: Among the gender segments, the male segment accounts for a major revenue share compared to the female segment. It is attributed to men's wide use of wet shaves to remove their facial hair.

By Product: The shaving lotions & creams segment among the product segments is expected to dominate the market in terms of revenue share, attributed to its various benefits such as softening skin and stopping bleeding.

Distribution Channel: Among the distribution channel segments, the supermarkets & hypermarkets are projected to dominate the market in terms of revenue share. The dominance is projected to continue over the forecast period.

Global Wet Shave Market Regional Analysis:

The market in the North American region is projected to dominate the market in terms of revenue share, which is attributed to the changing lifestyles of consumers and growing awareness regarding personal grooming.

Global Wet Shave Market Segmentation: 

By Gender:

• • Male
  • Female

By Product:

• • Disposable Razors
  • Non-disposable Razors
  • Shaving Lotions & Creams
  • Razor Cartridges
  • Blades
  • Others

By Distribution Channel:

• • Supermarkets & Hypermarkets
  • Independent Retailers
  • Online

 By region:

• • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa