Water Purifiers Market By Product Type (Gravity Purifier, RO Purifier, UV Purifier, Sediment Filter, and Others), By Application (Residential and Non-Residential), By Distribution Channel (E-commerce and Retail Stores) and Region - Global Forecast to 2028

Global Water Purifier Market: Introduction

"The water purifier Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031."

The water purifier is mainly used to remove different types of adulterations from water through a physical barrier, chemical, or biological process. Water purification transforms dirty, harmful water into clean, safe, drinkable water. The water purification process means freeing water from any kind of impurity as it may contain contaminants or microorganisms.

Growing awareness regarding impurities and pathogens in water supplied to residential and commercial sectors has increased the demand for water purifying technologies in recent years. It is a major factor expected to drive the growth of the target market. In addition, increasing contamination of water bodies owing to rapid industrialization and growing population has resulting in increasing number of health issues cases. Moreover, increasing demand for water purifier from urban areas as water supplied by the municipal corporations in urban areas is not considered safe to drink and requires further purification, which in turn expected to drive growth of the global market over the forecast period.

However, government initiatives by various countries for development of effective water treatment and wastewater treatment plants, in order to supply purified water or drinking water to people living in urban and rural areas is a major factor expected to hamper the global water purifiers market to significant extent. For instance, according to EPA, around 53,000 municipal water utilities offer drinking water to commercial, residential, and industrial customers in the US. Municipal water utilities may be owned by local government, private nonprofit, or private for-profit entities. In addition, various local players that manufactures, assembles, and sale water purifiers at very competitive rates without following any quality norms or certification is a factor expected to hamper revenue growth of the major players by selling products at competitive prices.

Increasing investments and funding by prominent players for developing new technologically advanced water purification in the market is a key trend observed in the global water purifiers market. For instance, In May 2018, Blue Star Limited, which is an India-based water purifier manufacturer announced the launch of a stylish and differentiated range of residential water purifiers with RO, UV, RO+UV+UF, and RO+UV technologies, to strengthen the product portfolio as well as expand its geographical footfall.

Growing awareness regarding the various health benefits of water purifiers among individuals from the middle and lower-middle-income segments in urban and rural areas, coupled with changing living standards, are some of the factors expected to create potential revenue opportunities for players operating in the water purifier market.

Global Water Purifier Market Analysis by Product type:

Based on product type, the RO purifier segment is expected to contribute a major revenue share in the global water purifier market. It is expected to register the highest CAGR of over 9% in revenue over the forecast period. This type of purifier is primarily attributed to best suitable to treat hard water and convert hard water to sweet, soft water using RO membrane. In addition, it helps to remove dissolved materials such as arsenic, nitrates, sodium, copper and lead, and some organic chemicals.

Global Water Purifier Market Analysis by Application:

Among all the application segments, the residential segment is expected to contribute major revenue share in the global water purifier market and is expected to register highest CAGR of over 8.7%, in terms of revenue over the forecast period. This can be attributed to the higher adoption rate of water purifiers in the residential sector and increasing number of water-borne diseases such as Cholera, Dysentery, and others.

Global Water Purifier Market Analysis by Distribution Channel:

Among all the distribution channel segments, the retail store segment is expected to contribute a major revenue share in the global water purifier market and is expected to register a CAGR of over 8.0%, in terms of revenue over the forecast period. This can be attributed to a wide network of retail stores and expanding its direct sales to smaller towns for newer water purifier products.

Global Water Purifier Market Analysis by Region:

North America market is expected to dominate the global water purifier market, and is expected to account for largest revenue share as compared to that of markets in other regions. The major driving factors for growth of the water purifier market in this region is increasing incidences of waterborne diseases and growing water pollution due to industrial development. In addition, the growing threat of tropical disease outbreaks, rising temperatures linked to climate changes, increasing people's approach towards having a healthier lifestyle, and pure drinking water are some of the other factors expected to support the growth of the market in North America, and in turn, is expected to drive the growth of the global water purifier market.

Asia Pacific market is expected to register the highest CAGR of over 8.5% in the global water purifier market over the forecast period. This is primarily attributed to rising disposable income, high rate of pollution and population growth in countries such as India and China as well as growing industrialization are some of the major factors expected to drive growth of the market in country in Asia Pacific region during the forecast period.

Global Water Purifier Market Segmentation:

Global Water Purifier Market Segmentation, by product type:

• Gravity Purifier
• RO Purifier
• UV Purifier
• Sediment Filter
• Water Softener
• Others (include UF, Candle Filter Purifier, Activated Carbon Filter Purifier etc.)

Global Water Purifier Market Segmentation, by application:

• Residential
• Non-Residential

Global Water Purifier Market Segmentation, by distribution channel:

• E-commerce
• Retail Stores

Global Water Purifier Market Segmentation, by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa