Global Over-the-top (OTT) Market Trends, Applications, Analysis, Growth, and Forecast: 2018 to 2027

Over-the-top(OTT) Market Overview :

The Over-the-top (OTT) market is projected to expand at a CAGR of 13.8% from 2018 to 2027 and is expected to reach US$101 Billion by the end of 2027.

Over-the-top (OTT) Market Report offers in-depth insights, revenue details, and other vital information regarding the over-the-top market and the various trends, drivers, restraints, opportunities, and threats in the target market till 2027.

The Over-the-top (OTT) Market report also offers insightful and detailed information regarding the various key players operating in the global market and their financials, apart from strategies, acquisitions & mergers, and market footprint.

The global over-the-top (OTT) market has been segmented based on device, content, and Region.

Over-the-top or OTT can be defined as the delivery of content, services, or applications such as television shows, videos, music streaming, messaging, and Voice over IP over the internet.

It does not require a subscription as compared to traditional cable, satellite pay-tv, or landline phone service but will require a broadband connection.

Here traditional distributors have an important role to play in the growth of the OTT market as they are also experts in sales and marketing with a strong establishment of the customer network.

Providers of Over-the-top rely on global networks and access network speeds which range from 0.5 to 3 for video content and 256 Kilobits for messaging.

Similar to video content, an over-the-top messaging app does not require a cellular network to work. VOIP allows a very low cost to call and text messages on international calls and messages.

With a shift in consumer behavior from traditional television entertainment towards a customized source and from a standard communication to alternative messaging and calling is boosting the growth of the over-the-top market.

Also, an increase in penetration of high-speed internet, public Wi-Fi, and unlimited wireless data plans are the key factors anticipating the growth of the global over-the-top market.

High penetration of mobile phones is another key factor for the growth of the global over-the-top market According to, The World Bank, there were 6.6 billion mobile phone users in 2013 and their penetration is growing at over 30% year on year. The other key driver is cloud services.

It offers a portable service where users can store their data and can access it anywhere.

The major factor which is likely to hinder the market growth over the forecasted period is online piracy. In addition, the availability of offline content and low internet penetration in certain developing countries is another factor hampering the growth of the global over-the-top market.

Moreover, increasing adoption of the over-the-top market in various applications ranging from e-commerce, finance, education, and health across the globe is the ongoing trend observed, which is expected to support market growth in the near future.

The market players are engaged in developing more convenient solutions for easy access to applications, coupled with the rising video segment of a video-on-demand feature that uses cloud services to share cloud data with the audience can be a potential opportunity for market players over the forecast period.

The global over-the-top market report has been segmented on the basis of device, content, and region. The device segment is segmented into desktop and Laptop, gaming Consoles, OTT Streaming devices, smartphones and tablets, smart TV, and others.

Smartphones and tablets are likely to dominate the market as there is high penetration and use of mobile devices.  On the basis of region, the global over-the-top market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

On the basis of deployment, the contented is segmented into video, messaging, voice over IP, and Music Streaming. Among these, video content is highly dominating due to subscription-based models.

The North American market dominates the global over-the-top (OTT) market, with a market share of over XX.X%, in 2016.

This region’s leading share is attributed to the faster rate of technological advancements, the increasing population in the region, and the high penetration of mobile devices.

The Asia Pacific market for over-the-top is expected to expand at an exceptionally fast CAGR from 2017 to 2026, due to an increase in internet subscriptions.

Global Over-the-top(OTT) Market Segmentation:

Segmentation on the basis of device:

• Desktop and Laptop
• Gaming Consoles
• OTT Streaming Devices
• Smartphones and Tablets
• Smart TVs

Segmentation on the basis of content type:

• Video
• Messaging
• Voice Over IP
• Music Streaming

Segmentation on the basis of region:

• North America
• Europe
• Asia Pacific
• Latin America
• The Middle East and Africa