Global Superfoods Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027

Global Superfoods Market Introduction

"The Superfoods Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031."

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Superfoods are foods that are mostly plant-based. Superfoods have a higher content of vitamins and minerals that help to fight against diseases and live a longer, healthier life.

Key factors expected to drive the growth of the global superfoods market are growing consciousness regarding personal wellbeing among consumers and the rising geriatric population globally. In addition, rising per capita income level, changing consumer preferences, a growing obese population, increasing incidences of diet related diseases and disorders are other factors expected to drive growth of the global superfoods market.

Furthermore, growing government and NGO initiatives for spreading the awareness regarding consumption of wholesome foods, rising demand for ready-to-go nutritional food, and growing popularity owing to its easy and convenient healthy foods are some of the other factors expected to drive the growth of the target market over the forecast period. However, a product recall is expected to hamper the growth of the global Superfoods market over the forecast period.

Trends:

Major players are launching new superfoods with different taste and higher nutritional content, in order to enhance its product offering as well as expand its market share in the target market. For instance, in June 2018, SuperEats, launched news product – Sacha Inchi seed along with pea protein containing significant source of omega-3 fatty acids and protein. In addition, the manufacturers are focused on forming receiving government certifications to distribute products across the globe. In January 2017, for instance, ApaxBrands introduced a USDA-certified organic supplement line –FeelGood Organic Superfoods with an organic ingredient

Segmental Analysis:

Based on type, fruit and vegetable segment is expected to register a major share and is expected to register a high growth rate over the forecast period, owing to increasing awareness regarding healthy eating habits among consumers. Based on application, the bakery & confectionery segment is expected to register the highest CAGR owing to the growing demand for nutritional foods in the bakery industry across the globe.

Regional Analysis:

The market in North America is expected to dominate in the global superfoods market. This is primarily attributed to increasing incidences of numerous diseases in countries in the region. The market in Asia Pacific is expected to be an emerging market for the global superfoods market, and is expected to register highest CAGR over the forecast period. This is due to, growing health awareness among consumers and increasing per capita income in countries in the region. Moreover, the markets in Europe, Latin America and Middle East & Africa are expected to register significantly higher revenue growth in the global superfoods market over the forecast period.

GLOBAL SUPERFOODS MARKET SEGMENTATION:

Segmentation by type:

• Fruit & Vegetables
• Grains & Cereals
• Others (include Eggs, Nuts and Seeds, etc.)

Segmentation by applications:

• Bakery & Confectionery
• Snacks
• Beverages

Segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa