Global Smart TV Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027
MarketResearch.biz delivers in-depth insights in its upcoming report titled “Global Smart TV Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027”. The global smart TV market is expected to register a CAGR of XX.XX% in terms of value during the forecast period 2018–2027. The report offers in-depth insights, revenue details, and other vital information regarding the global smart TV market, and the various trends, drivers, restraints, opportunities, and threats in the target market till 2027. The report offers insightful and detailed information regarding the various key players operating in the global market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, acquisitions & mergers, and market footprint. The global smart TV market report has been segmented on the basis of accessories, type, technology, applications, and region.
A smart TV is any TV that has built-in Internet connectivity, allowing it to access a range of web based services. Smart TVs are available as stand-alone products but regular televisions can also be made “smart” through set-top boxes that enable advanced functions. Smart TVs allow users to access their TV entertainment experience by using various apps which are similar to their mobile phone apps. Users are also able to install, and run various advance applications which are based on specific platforms in smart Tv’s.
Primary factors driving growth of the global smart TV market include increasing demand for smart TV’s, technological advancements in TV resolution from HD towards 4K and higher, and demand for web-enabled TV’s. In addition, improved technologies such as HDR, and object-based audio will encourage consumers to upgrade, and replace regular TVs with smart TVs, increasing usage of the internet, high disposable income, and development of entertainment technologies are major factors driving growth of the global smart TV market.
However, fear regarding new technology, uncertainty, and doubt of customers pertaining to smart TV’s are key factors restraining growth of the global smart TV market. In addition, relatively high cost of smart TVs, constant need of system updates, and difficult user interface are other major factors expected to restrain growth of the global smart TV market over the forecast period.
Asia Pacific is a dominant player in the global smart TV market and accounts for largest market share in terms of revenue as compared to that of markets in other regions. This dominance is attributed to increasing demand for smart TV’s, and presence of leading smart TV manufacturers in the region. North America market accounts for the second largest revenue share contribution to the global smart TV market followed by markets in Latin America, and Middle East & Africa respectively. The market in Middle East is projected to have the fastest growth in terms of revenue, owing to rapid urbanisation, rising demand for smart televisions, and technological advancements in the region.
Global Smart TV Market Segmentation:
Global smart TV market segmentation by accessory:
- 3D glasses
- Gaming devices/play stations
- Tv camera
- wireless LAN adaptor
Global smart TV market segmentation by type:
- LED & OLED
Global smart TV market segmentation by technology:
- Operating system
- Interface design
Global smart TV market segmentation by application:
- Home entertainment
- Office purpose
- Educational purpose.
- News reader
- Movie & television
- Social networking services
Global smart TV market segmentation by region:
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
- LG Electronics
- Apple Inc.
- Haier Group
- Intel Corporation
- Microsoft Corporation
- Nyxio Technologies Corp
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