Global Skin Toner Market Report, Insights, and Trends, Areas of Focus, opportunities, Potential Markets, Key Developments, Segments, and Forecast 2020 – 2029

“Global Skin Toner Market, Trends, Industry Analysis, Market Size, and Growth Forecast till 2029” is an upcoming report in the process of preparation by the research and analysis team at Marketresearch.biz. The global skin toner market report is structured to deliver insightful details on the various market trends, industry analysis, growth and potential revenue opportunities, and micro and macro indicators. The report has been generated using exhaustive primary and secondary research efforts. The global skin toner market report includes a market competitive landscape, market revenue (US$) and value share (%), market growth, characteristics, regional breakdowns, trends, and market strategies. The report also delivers a full analysis of competitors and key players. The report offers information on market restraints, limitations, and market scenarios, which can impact market growth. In the report, the market is segmented on the basis of product type, product form, distribution channel, and regions and countries.

Skin Toner: Introduction

Among cosmetics products, ‘skin toner’ or ‘toner’, is usually used on the face, and is considered a product that is designed to cleanse the skin and reduce pore size and appearance. Skin toner can be applied using a piece of cotton (a commonly used method), spraying onto the face, or by applying a toner gauze facial mask. A toner, enhances skin surface and imparts a fresh and smoother texture, and keeps the skin hydrated. Toner is a popular beauty product among women consumers, and use of the product has been increasing in the recent past.

Global Skin Toner Market: Dynamics

Drivers: Revenue growth of the global skin toner market is driven by growing awareness about skincare products and ability of some products to rejuvenate and repair damaged or aging cells and tissue. Taking care of skin and hair health and shifting to a healthy lifestyle is a popularly growing trend among millennial consumers in countries across the globe. Toner can alleviate incidence of acne and oily skin-related issues. A variety of skin toners are available in the market, and some have unique properties. Products have been developed and formulated to suit specific skin-related issues, while others are for general use and application. Consumers with dry skin are recommended to use rosewater-based skin toner for improved skin hydration. A current preference among consumers is rising towards plant stem cell-based skin toners, which contain antioxidants and offer anti-aging benefits.

Many cosmetic product manufacturers are increasing investments on the R&D to develop and formulate more ranges of natural or organic beauty products. Awareness among end-users is increasing regarding benefits associated with use of natural ingredients such as coconut oil, almonds, aloe vera, and others. Consumer preference for natural skin toners is based on ingredients source, and is currently among some of the factors that could influence purchase decision.

By Product Type:

The inorganic segment currently accounts for higher revenue share in the market as market penetration, awareness, and product visibility of organic-based products is relatively low, especially in some developing economies. However, rising concerns regarding potential adverse effects associated with skin creams and lotions that contain chemical or synthetic ingredients and formulations is expected to negatively impact revenue growth of the inorganic segment over the next few years.

By Product Form:

Among the product form segments, the fluid segment is projected to continue to lead in terms of revenue share, as this type of product is easier to apply and more convenient to use.

By Distribution Channel:

Among the distribution channel segments in the global skin toner market report, the conventional stores segment as well as the supermarket segment are expected to account for significantly high revenue growth over the forecast period.

However, revenue from the online channel segment is projected to expand at the fastest CAGR over the forecast period. This high projected growth can be attributed to convenience of shopping anytime-anywhere, and high visibility on e-Commerce platforms, as well as free and prompt home delivery and discount offers available online. Social media platforms and influencers using such channels to influence purchase potential, and a number of beauty bloggers or vloggers providing tips on usage and a broader understanding of toners and features, which makes purchasing beauty products is driving market growth. Online channels provide access to a larger product range, some of which might not be accessible in a conventional store.

By Region

The market in North America is expected to account for significant revenue growth. Followed by markets in Asia Pacific, Europe, and Middle East & Africa respectively.

Analysis by Region: Global Skin Toner Market

North America Market Analysis:

North American market growth is driven significantly by revenue contribution from sales in countries such as the US and Canada.

Europe Market Analysis:

Europe is a major market for skin toner owing to significantly high awareness regarding benefits of skincare. Many premium skin toner brands are France-based, and countries in Europe experience long and cold winters, which are major factors driving demand for cold creams, lotions, and other products designed for cleansing and nourishing the skin.

Asia Pacific Market Analysis

Asia Pacific market is projected to register fastest CAGR over the forecast period, which can be attributed to growing population in countries in the region, and expanding younger potential consumer base in counties in the region. These factors, clubbed with increasing consumer base that is focused on health and wellness, as well as personal appearance resulting in a more streamlined beauty regimen, along with increasing need for beauty and skincare products among consumers is projected to continue to drive market growth. Furthermore, launch of new products in countries in the region is expected to open up new avenues for existing players in the skin toner market in Asia Pacific.

Global Skin Toner Market Segmentation:

Segmentation by Product Type:

• Organic
• Inorganic

Segmentation by Product Form:

• Fluids
• Mists

Segmentation by Distribution Channel:

• Supermarkets
• Conventional Stores
• Online

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa