Global Sex Toys Market, Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2033

Global Sex Toys Market Overview:

Sex Toys Market size is expected to be worth around US$ 44.2 Billion by 2023 and it is expected to reach US$ 95.3 billion by 2033, growing at a CAGR of 7.99% during the forecast period 2023 to 2033.

will include all the aspects and scenarios, current and future, and will present verified information and data that is based on considerations, opinions, and inputs from experts and firms in the industry.

Exhaustive primary and secondary research efforts have been invested to ensure the report contains accurate insights into the target market. Sales and revenue are based on historical, estimated, and projected revenues.

Sex Toys Market report includes key and ongoing trends, factors that are driving market growth, along with key factors that have the potential to act as restraints to the growth of the market. Y-O-Y growth, future forecast & opportunity analysis is also presented.

The report will also showcase the various opportunities, which can be leveraged to represent potential revenue in untapped regions and countries. Profiles of key players in the target market are covered and detailed information, recent developments, strategies, acquisitions, mergers, etc. are included.

The global sex toys market report is segmented on basis of product type, end-user, and region. Regions are further sub-segmented at the country level, and revenues for each segment are presented according to each region and country.

Sex toys come in a range and variety of types, sizes, colors, shapes, designs, concepts, ideas, uses, and applications. Some are for use by both, male and female users, while some are specifically for one and not the other.

These toys, devices, or items are designed to look and feel as close as natural as possible and are primarily used to stimulate sexual pleasure. Most commonly purchased items are dildos and vibrators, and over the last decade, sex dolls.

Dildos are designed like the external male human genitalia and can also have the vibration feature or be non-vibrating. Size selection depends on the client, and some companies even offer unusually large, oversize, and even alien-looking unique customized products.

Sex Toys Market Dynamics:

Initially, the target audience for sex toys was primarily women. However, men currently make up a major consumer base for sex toys as well.

The rapid growth of the cyber café trend, expanding Internet network, laptop and PCs sales, growing adoption of mobiles and smartphones, changing lifestyle, expanding Westernization culture and influence, changing mindset, increasing marriage and divorce rates, rising base of individuals suffering from conditions such as clinical depression, premature ejaculation, erectile dysfunction, inhibited sexual desire, injuries sustained in accidents or due to surgery, results of childhood illness, etc., are among some of the major factors driving demand for sex toys globally.

Some types of sex toys that are purchased the most are vibrators, cock rings, and personal lubricants, and can be purchased at sex shops, pornographic DVD stores, and some pharmacy/chemist stores. Earlier, high awareness regarding sex toys was primarily limited to regions such as North America and Europe, as well as some countries in the Asia Pacific.

However, the advent and rising penetration of the Internet has rapidly resulted in a substantial expansion in awareness about these products.

The Internet has made potential purchasers more exploratory, and excitement related to various sexual acts is further fueled by imagination, because of online visibility. These products are offered through e-Commerce as well as advertised on almost every adult entertainment website.

Advertising videos use well-known or liked porn movie stars to enact usage of products with clear audio and video, which further fuels imagination and can potentially influence purchase behavior. Another major factor driving market growth is confidentiality while making an online purchase.

Potential customers do not necessarily need to physically visit a sex toy store or outlet to select and make a purchase. Products can be selected and options for payment include cash on delivery (CoD), or online purchases can be made.

Furthermore, vendors offer discounts and add-on products as well. As demand and sales continue to increase, especially among an increasingly younger consumer base, manufacturers continue to experiment with designs and materials, and this is a trend that is expected to continue over the forecast period.

Demand for customized versions of female sex toys has been increasing significantly. Some users seek unique shapes and sizes of dildos to have a unique experience. The growing popularity of concepts such as bondage, discipline, sadism, and masochism (or BDSM) has been resulting in an expanding portfolio of products.

The number of products currently available has vastly grown over the past two decades. This evolution has opened up vast opportunities for players in the market to design and develop newer and more unique products, and introduce the same through visibility in films produced in the porn industry.

Design and production are done according to requirements related to the performance and durability of the product as well as the need for various functions. A rapidly growing pornographic movie industry globally is a primary driver of sales and production of unique sex toys, especially in China and Japan, as well as the US.

However, despite sex toys being allowed to be sold as novelty products in most countries, taboo and regulations in some countries can impact sales and revenue to some extent.

Sex toys and related products are considered ‘obscene’ in some countries and hence are deemed illegal in some countries.

However, the popularity of online purchasing is significant in countries such as India, and demand for these products has been increasing owing to the import of products and local sales of the same thereafter. A major markets providing these products to countries in the region include China and Taiwan.

Competitive Landscape:

The global sex toys market has a diverse range of players, including established brands as well as emerging companies. Some of the major players in the global sex toys market are:

• LELO
• Adam & eve Co.
• The Aneros Company
• Bad Dragon Enterprises, Inc.
• Bijoux indiscrets
• BMS Factory
• Crystal Delights
• Fun Factory
• Doc Johnson Enterprises
• Fun Factory USA Inc.
• Hot Octopuss limited
• LELOi AB
• Lovehoney Group Ltd.
• Luvu Brands, Inc.
• OhMiBod
• Beckitt Benckiser Group Plc
• Tantus, Inc.
• Tenga Co. Ltd.
• we-vibe

Global Sex Toys Market Segment Analysis:

By Product Type:

Among the product type segments, the vibrator segment has in the past accounted for significantly higher revenue contribution, and this trend is expected to continue over the forecast period, with the dildo segment following closely.

By Distribution Channel:

The online distribution channel segment is projected to continue its dominance in terms of revenue share contribution over the forecast period. This is attributed to convenience, confidentiality, and availability of a vast range of products to select from.

By End-user:

The women segment accounts for the highest sales and going by several survey results, it is projected to continue to account for the highest revenue share.

Global Sex Toys Market Regional Analysis:

The market for sex toys in North America is relatively high as compared to other regions. Sex toy sales are high as products are available through a variety of sales channels, and acceptance of these products has grown, while the taboo surrounding sex and related products, etc. is relatively weak.

In addition, sex toys are becoming increasingly popular as gift items, and this is further expected to support market growth. Furthermore, products available in the market have features that are making them popular.

Features include customized settings for products like vibrating dildos that can be set to vibrate as per desire, excitement level, and various others.

The market in the Asia Pacific is also expected to continue to open up to such products over the next five years. Consumers in countries such as India, China, the Philippines, Pakistan, Nepal, Sri Lanka, and numerous others are steadily showing acceptance of such products owing to these being accessible through e-Commerce channels, and as there is a high level of confidentiality through this platform.

Global Sex Toys Market Segmentation: 

By Product Type:

• Erotic Electrostimulation
• Penetrative Toys (Vibrators, Dildos, Glass Sex Toys, and Anal Toys)
• Sex Dolls
• Nipple Toys
• Penile Toys
• Other Product Types

By Distribution Channel:

• Sex Stores
• Online
• Pharmacy/Chemist Stores
• Other Distribution Channels

By End-user:

• Men
• Women
• Other

By Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa