Global Protein Bars Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast to 2027

Protein Bars Market Overview :

“The global protein bar Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

The report offers insightful and detailed information regarding the various key players operating in the market, their financials, supply chain trends, technological innovations, key developments, apart from future strategies, acquisitions & mergers, and market footprint.

The global protein bars market report has been segmented on the basis of protein source, protein content, product type, and region.

The protein bar is a type of nutritional supplement that contains high amounts of protein along with other nutrients. Proteins are needed by the body on a daily basis in certain amounts to maintain the proper functioning of organs, muscles, and other structures. Protein bars are supplements that either help to gain weight or lose weight.

Intake of protein bars in between meals helps to control appetite. Most protein bars consist of 150 to 250 calories each. To maintain the calorie and carbohydrate intake. he decided to use protein bars that can depend on an individual’s eating habits, fitness goals, and financial capability (as these bars are comparatively pricey than other types of bars).

Increasing health consciousness and growing awareness about diseases caused due to protein deficiency among individuals are major factors expected to drive the growth of the target market. In addition, the availability of protein bars containing decreased allergen and gluten-free contents is another factor supporting the growth of the global protein bars market across the globe.

Increasing fitness trends among males and females have further increased the demand for protein bars as they play a major role in providing essential protein and nutrients, increasing energy levels, and enhancing muscle mass. The availability of protein bars with various protein and calorie content coupled with taste differences is further expected to increase demand for protein bars in the market over the forecast period.

However high cost of protein bars and the large availability of cheap substitutes in the market is expected to restrain the growth of the target market over the forecast period.

Innovations in the taste of protein bars can help to increase the consumer base enormously. This can create potential revenue opportunities for target players in the market.

The market in North America dominates the global market in terms of revenue over the forecast period, owing to the company's presence of major players, especially in the US, and rising consumption of on-the-go food products due to stressful lifestyles among individuals in the region.

The market in Europe is expected to account for the second-highest share in the market in terms of revenue over the forecast period, owing to increasing awareness about various health benefits of protein and cereal bars and increasing demand for nutritious foods in the region. The market in the Asia Pacific is expected to show significant growth, owing to the increasing number of obesity cases per annum and lifestyle-related diseases in individuals in the region.

Global Protein Bars market segmentation:

Segmentation by protein source:

• Animal
• Plant

Segmentation by product type:

• Low-Carb Protein Bars
• Energy Protein Bars
• Meal Replacement Bar

Segmentation by protein content:

• High Protein
• Medium Protein
• Low Protein

Segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa