Global Premium Lager Market Consumer Trends, Product Types, Applications and End-use, Market Revenue Size & Shares, Global Market Growth Rate, and Forecast till 2029

Global Premium Lager Market Introduction :

“The global Premium Lager Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

Regular beer, mild beer, strong beer, lager beer, or premium beer are terms that are quite familiar to those who enjoy their usual pint or two. While the bottling and cost may differ for all the types of beer mentioned, there is little known difference to many a tippler. Lagers are beers that are allowed to ferment slowly from the bottom up at low temperatures.

Ales on the other hand, ferment quickly from the top down, and are brewed in a relatively warm environment. One popular pale lager beer brand, “Corona Extra”, produced by Cervecería Modelo in Mexico for domestic distribution and export to all other countries besides the US, further slung-shot into the spotlight following the outbreak of the COVID-19 virus in December 2019.

The Wuhan pandemic rapidly spread to countries across the globe and has claimed thousands of lives and infected numerous others. “Corona’ had become much mentioned in a lighter tone on numerous popular social media platforms and news sites and discussion forums owing to the name. Despite the Coronavirus being discovered and under study since the 1930s, it made headlines since infections began being reported in countries outside of China in early 2020. Corona beer is one of the top-selling beers globally and may have gotten a further boost from the unexpected publicity and awareness generated by the pandemic. Lager beer is popular among a sizable consumer base across the globe.

Premium lager beer consumption is driven by changing lifestyle of consumers, preference for more mild or moderately strong beers in terms of alcohol percentage and taste, and as part of a tradition when celebration, relaxing, or recreation is part of the agenda.

Rising influence of western culture has been having an effect on changing traditional outlooks in both, residential and corporate gatherings and events. This is more prominent in countries in regions such as Asia Pacific and Southeast Asia. Countries that are significant lager beer consumers include China, India, Japan, South Korea, and others in the region. Other factors supporting market growth in developing economies include an increasing shift of the rural population to urban areas and cities.

Segment Analysis:

By Distribution Channel: Premium lager beer products are available over the counter at beer shops and liquor stores, through retail, or on-trade and other physical channels. On-trade channels include bars, restaurants, clubs, and hotels. Among the distribution channel segments, the on-trade segment accounts for largest revenue share in the global premium lager beer market currently. On-trade establishments offering services focus on ambience and value-added service to drive sales, attract consumers, and retain and maintain consumer base. Theme-based settings and ambience are a popular trend with regard to marketing gimmicks of various branded beer products.

Regional Analysis:

The market for premium lager beer in North America is relatively robust, and the concentration of specialist beer retailers is high in countries such as the US. Visibility, and easier accessibility and availability of premium lagers through specialist stores is relatively high as well. The premium lager beer market in Europe is expected to account for over 43% revenue share in the global premium lager beer market by 2025 end, with countries such as the UK, Germany, Poland, and some others contributing significantly to market growth.

The Asia Pacific premium lager beer market is expected to continue to account for a rapid compounded annual growth rate over the forecast period, with demand for premium products increasing significantly owing to increasing per-capita income and spending capacity, easy accessibility of products, and rising westernization trend in countries in the region. Major or key markets for premium lager beer include China, India, Thailand, and the Philippines. Favorable government policies and regulations for establishing facilities is expected to have positive impact on the market, but some changes in government regulations, especially in countries such as India following the COVID-19 pandemic and potential challenges of acquisitions by Chinese companies is expected to hamper growth to some extent in future.

Global Premium Lager Market Segmentation:

Segmentation by Product:

• Conventional
• Craft

Segmentation by Distribution Channel:

• On-trade
• Off-trade

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa