Global Pregnancy Pillow Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast: 2019–2028

Global Pregnancy Pillow Market: Overview

“The global pregnancy pillow market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

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A pregnancy pillow is defined as a highly specialized pillow that helps to support changing curves and contours of the body during pregnancy and usually, this pillow is known as a maternity pillow. This pillow helps to maintain proper alignment of the spine in pregnant women while sleeping or resting.

In addition, this pillow is most important to sleep comfortably in a side position and improve blood circulation during pregnancy. The various types of pregnancy pillows associated with different sizes and shapes are easily available on the market.

Global Pregnancy Pillow Market: Dynamics

Rising incidence of restless legs syndrome (RLS) among pregnant women and increased risk of stillbirth owing to wrong sleeping positions resulting in the growing demand for pregnancy pillows across the globe. This is a key factor expected to boost the growth of the global pregnancy pillow market over the forecast period.

In addition, the rising popularity of pregnancy pillows in many areas of the globe due to various health benefits associated with it such as better sleep, eco-friendly, comfortable, prevents body pains, eases blood circulation, and others. This is another factor projected to support the growth of the target market.

Increasing preference for organic fillings-based pregnancy pillows in many regions of the globe and rising penetration of pregnancy pillows in underdeveloped countries resulting in increasing demand for pregnancy pillows across the globe. These are major factors expected to proliferate the growth of the global market during the forecast period.

In addition, the increasing popularity of various types of pregnancy pillows such as j-shaped, u-shaped, c-shaped, and others, and growing awareness about various materials used in the pregnancy pillow such as memory foam, hypoallergenic fillings, and organic fillings among individuals. This results in rising demand for pregnancy pillows across the globe and is projected to propel the growth of the global market.

Furthermore, rising technological advancement in the pregnancy pillow and increasing product promotional activities through social media and other channels by major pregnancy pillow manufacturers are projected to proliferate the growth of the target market in the upcoming years.

However, the availability of high-cost pregnancy pillows in the market is a key factor projected to hamper the growth of the global market.

Global Pregnancy Pillow Market: Segment Analysis

Increasing adoption of comfortable and soft pregnancy pillows among various countries results in high demand for memory foam-based pregnancy pillows. This is the primary factor driving revenue growth of the memory foam segment among the material type segments.

Among the end-user segments, the household segment is expected to account for major share in the global pregnancy pillow market, owing to the high adoption of pregnancy pillow for home use during pregnancy.

Global Pregnancy Pillow Market: Region Analysis

The North American pregnancy pillow market accounted for a major revenue share and is expected to dominate the target market over the forecast period, owing to the high presence of pregnancy pillow manufacturers and high consciousness about maternal health in the countries such as the US and Canada in this region.

The market in the Asia Pacific is projected to register the fastest growth in the global market followed by the market in Europe, owing to rising penetration of innovative cozy bump pregnancy pillows and increasing consumer expenditure on healthcare in emerging countries such as India, China, UK, France, Italy, and Germany in these regions.

Global Pregnancy Pillow Market Segmentation:

Segmentation by Material Type:

• Memory Foam
• Hypoallergenic Fillings
• Organic Fillings

Segmentation by Product Type:

• J Shaped
• C Shaped
• U Shaped
• Others (Wedge and Full Body)

Segmentation by End User:

• Maternity Homes or Clinics
• Hospitals
• Household

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa