Global Point of Purchase (PoP) Displays Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast: 2018–2027

Global Point of Purchase (PoP) Displays Market Overview:

“The global Point of Purchase (PoP) Displays Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

This report is based on synthesis, analysis, and interpretation of information gathered regarding the target market from various sources. Our researchers have analyzed the information and data and gained insights using a mix of primary and secondary research efforts with the primary objective to provide a holistic view of the market.

In addition, an in-house study has been made of the global economic conditions and other economic indicators and factors to assess their respective impact on the market historically, as well as the current impact in order to make informed forecasts about the scenarios in future.

Point of purchase (PoP) displays are objects used for marketing or advertising of products placed nearby to point of purchase or simply in retail stores.

For instance, if a shopping mall is point of purchase where products displayed at checkout point can be referred as point of purchase (PoP) display. Global point of purchase (PoP) display market is estimated to witness substantial growth, owing to increasing demand from retail industry.

Market Dynamics:

Global point of purchase (pop) display market is expected to register significant growth, owing to extensive growth of FMCG (Fast-moving Consumer Goods) industry. In addition, retailers are continuously adopting various strategies in order to increase sales, which is expected to fuel growth of the target market.

Brand promoters are focusing to attract consumers to buy products and increase sales, which is expected to augment growth of the target market. Point of purchase display enables retailers and promoters to enhance visibility of products, and facilitates better space utilization, which are factors expected to propel growth of the target market.

Manufacturers are converging towards invention of innovative product designs such as rotating die-cut PoP displays along with improved graphics, which is expected to fuel growth of the target market. Moreover, increasing disposable income and changing lifestyle are some factors responsible for generating demand for various consumer products and are estimated to support positive growth of the global point of purchase (PoP) displays market over the forecast period. Generative AI in FMCG enhances the effectiveness of Point of Purchase (PoP) displays through targeted customer engagement strategies.

However, ongoing trend of online shopping is expected to challenge growth of the target market, as online sellers offer discounts and provide convenient payment options. In addition, virtual shopping enables consumers to purchase products regardless of location and time, which can limit growth of the target market to a certain extent.

Regional Insights:

Market in Asia Pacific is expected to register significant growth, owing to increasing penetration of FMCG products. In addition, development of retail sector, especially in emerging economies in the region. Market in North America is expected to witness substantial growth, owing to extensive demand from retail chains and food and beverages industry. Markets in Europe, Latin America, and Middle East and Africa are expected to experience steady growth in the global point of purchase (POP) displays market.

Segmentation and Key Players Operating in Global Point of Purchase (PoP) Displays Market:

Segmentation by product type:

• Counter Display
• Floor Display
• Gravity Feed Display
• Pallet Display
• Full Pallet Display
• Half Pallet Display
• Quarter Pallet Display
• Side Kick Display
• Dump Bin Displays
• Clip Strip Displays

Segmentation by material type:

• Corrugated Board
• Foam Board
• Plastic Sheet
• Glass
• Metal

Segmentation by sales channel:

• Hyper Market
• Supermarket
• Departmental Store
• Specialty Store
• Convenience Store

Segmentation by application:

• Food and Beverages
• Cosmetics and Personal Care
• Pharmaceuticals
• Electronics
• Automotive
• Others (Home Furnishings and Printing and Stationary)

Segmentation by region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa