Mobile Value Added Services Market
Published date: March 2023 • Report Code: 11973
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Mobile Value Added Services Market

Global Mobile Value Added Services Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, And Growth Forecast To 2028

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  • March 2023

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This report was compiled by Vishwa Gaul Vishwa is an experienced market research and consulting professional with over 8 years of expertise in the ICT industry, contributing to over 700 reports across telecommunications, software, hardware, and digital solutions. Correspondence Team Lead- ICT Linkedin | Detailed Market research Methodology Our methodology involves a mix of primary research, including interviews with leading mental health experts, and secondary research from reputable medical journals and databases. View Detailed Methodology Page

  • Global Mobile Value Added Services Market: Overview

    “The global Mobile Value Added Services Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031.”

    Mobile value added services (MVAS) are services offered in the telecommunication sector. All the services except fax transmission and voice calls are considered a mobile value added services. Mobile devices are not only used for making calls, as it is multiuse devices that can allow users to access applications, checking e-mails, read the news, and social media interaction.

    MVAS include services such as radio, banking, video calling, information or music applications, social media applications, online gaming, sports, downloads, missed call alerts, etc.

    Global Mobile Value Added Services Market: Dynamics

    Among some of the primary factors expected to drive the growth of the global mobile value added services (MVAS) market include high Internet penetration across the globe, increasing demand for smartphones and tablets. Growing demand for mobile devices coupled with increasing dependability on the Internet are some major factors projected to drive the growth of the target market. In addition, the growing demand for entertainment services and the introduction of 4G and 5G network services are some leading factors expected to boost the growth of the MVAS market.

    However, lack of knowledge about the use of these services in under-developed countries coupled with rising privacy concerns are factors projected to restrain the growth of the mobile value services market.

    Global Mobile Value Added Services Market: Segment Analysis

    Among the solution segments, the location-based services segment is projected to register moderate growth rate in the global mobile value added services market. The location-based services help consumers get real-time directions to locations they want to explore.

    Among the vertical segments, the banking, financial services and insurance (BFSI) segment is estimated to contribute the major market share and expected to hold its dominance in the coming years. Rising demand for update about the stock market and account information through short message service is projected to drive the growth of the segment.

    Global Mobile Value Added Services Market: Region Analysis

    North America mobile value added service market is estimated to account for the largest revenue share in the global market. The mobile value added services market in the US is projected to grow at a higher rate owing to the rising number of individuals using mobile devices. In addition, growing awareness regarding use of such services is projected to propel the growth of the market in the region.

    Asia Pacific market is projected to witness the fastest revenue growth over the next 10 years owing to the presence of a large consumer base in countries such as India and China. Increasing penetration of smartphones in the region coupled with changing living standards of individuals are some of the factors estimated to support the growth of the MVAS market in the Asia Pacific.

    Global Mobile Value Added Services Market Segmentation:

    Segmentation by Solution:

    • Location-based Services
    • Short Message Service (SMS)
    • E-mail & IM (Instant Messaging)
    • Multimedia Messaging Service (MMS)
    • Mobile Advertising
    • Mobile Money
    • Mobile Infotainment

    Segmentation by End-Use:

    • Enterprise
    • Consumer

    Segmentation by Vertical:

    • Banking, Financial Services and Insurance (BFSI)
    • Government
    • Education
    • Media & Entertainment
    • Retail
    • Healthcare
    • Telecom & IT

    Segmentation by Region:

    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa
    Attribute Report Details
    Market Size Ask For Market Size
    Growth Rate Ask For Growth Rate
    Key Companies Ask For Companies
    Report Coverage Revenue analysis, Competitive landscape, Key company analysis, Market Trends, Key segments, Distribution Channel, Market Dynamics, COVID-19 Impact Analysis and more…
    Historical Data Period 2015-2020
    Base Year 2022
    Forecast Period 2022-2031
    Region Scope North America, Europe, Asia-Pacific, South America, Middle East & Africa
    Country Scope United States, Canada and Mexico, Germany, France, UK, Russia and Italy, China, Japan, Korea, India and Southeast Asia, Brazil, Argentina, Colombia etc.Saudi Arabia, UAE, Egypt, Nigeria and South Africa
    Revenue in US$ Mn

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    • AT&T Inc.
    • Apple Inc.
    • Google LLC
    • Vodafone Group PLC
    • One97 Communications Limited
    • InMobi Pte Ltd.
    • OnMobile Global Limited
    • Mahindra ComViva
    • Kongzhong Corporation
    • ZTE Corporation
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