Global Mobile Value Added Services Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, And Growth Forecast To 2028

Mobile value added services (MVAS) are services offered in the telecommunication sector. All the services except fax transmission and voice calls are considered a mobile value added services. Mobile devices are not only used for making calls, as it is multiuse devices that can allow users to access applications, checking e-mails, read the news, and social media interaction.

MVAS include services such as radio, banking, video calling, information or music applications, social media applications, online gaming, sports, downloads, missed call alerts, etc.

Global Mobile Value Added Services Market: Dynamics

Among some of the primary factors expected to drive the growth of the global mobile value added services (MVAS) market include high Internet penetration across the globe, increasing demand for smartphones and tablets. Growing demand for mobile devices coupled with increasing dependability on the Internet are some major factors projected to drive the growth of the target market. In addition, the growing demand for entertainment services and the introduction of 4G and 5G network services are some leading factors expected to boost the growth of the MVAS market.

However, lack of knowledge about the use of these services in under-developed countries coupled with rising privacy concerns are factors projected to restrain the growth of the mobile value services market.

Global Mobile Value Added Services Market: Segment Analysis

Among the solution segments, the location-based services segment is projected to register moderate growth rate in the global mobile value added services market. The location-based services help consumers get real-time directions to locations they want to explore.

Among the vertical segments, the banking, financial services and insurance (BFSI) segment is estimated to contribute the major market share and expected to hold its dominance in the coming years. Rising demand for update about the stock market and account information through short message service is projected to drive the growth of the segment.

Global Mobile Value Added Services Market: Region Analysis

North America mobile value added service market is estimated to account for the largest revenue share in the global market. The mobile value added services market in the US is projected to grow at a higher rate owing to the rising number of individuals using mobile devices. In addition, growing awareness regarding use of such services is projected to propel the growth of the market in the region.

Asia Pacific market is projected to witness the fastest revenue growth over the next 10 years owing to the presence of a large consumer base in countries such as India and China. Increasing penetration of smartphones in the region coupled with changing living standards of individuals are some of the factors estimated to support the growth of the MVAS market in the Asia Pacific.

Global Mobile Value Added Services Market Segmentation:

Segmentation by Solution:

• Location-based Services
• Short Message Service (SMS)
• E-mail & IM (Instant Messaging)
• Multimedia Messaging Service (MMS)
• Mobile Advertising
• Mobile Money
• Mobile Infotainment

Segmentation by End-Use:

• Enterprise
• Consumer

Segmentation by Vertical:

• Banking, Financial Services and Insurance (BFSI)
• Government
• Education
• Media & Entertainment
• Retail
• Healthcare
• Telecom & IT

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa