Mens Underwear Market By Type (Briefs, Boxer Brief, Trunks, Other Types), By Fabric (Cotton, Polyester, Modal, Other Fabrics), By Other Distribution Channel (Online Platforms, Offline Stores), By Region And Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends, And Forecast 2023-2032

Report Overview

Mens Underwear Market size is expected to be worth around USD 22.4 Bn by 2032 from USD 12.9 Bn in 2022, growing at a CAGR of 5.8% during the forecast period from 2023 to 2032.

The mens underwear market refers to the industry that involves the manufacturing, distribution, and retail of undergarments specifically tailored for male individuals. The primary objective of this initiative is to offer men undergarments that are both comfortable and supportive, while also possessing a stylish aesthetic. The market endeavors to address the varied requirements and inclinations of male consumers, encompassing fundamental necessities as well as utilitarian and stylish designs.

The significance of the mens underwear market should not be underestimated, as it assumes a crucial role in the daily lives of men on a global scale. The presence of comfortable and properly fitting undergarments can have a substantial impact on an individual's self-assurance and overall state of being. In addition, the appropriate selection of undergarments can positively impact personal hygiene, mitigate the occurrence of chafing and irritation, and offer sufficient support during diverse physical endeavors.

The mens underwear market offers a wide range of options to consumers, accommodating various body types, sizes, styles, and individual preferences. Consumers have access to a variety of fabric choices, including cotton, silk, bamboo, and synthetic blends. Each fabric type offers distinct advantages. Additionally, there are specialized fabrics available, such as moisture-wicking, antibacterial, and odor-resistant materials, which enhance comfort and performance specifically for individuals who wear men's underwear.

The market for mens underwear market has recently witnessed noteworthy advancements in terms of innovation. Designers and manufacturers have implemented various advancements in the field, including the incorporation of pouches to enhance support and comfort, the utilization of moisture-wicking fabrics to cater to active individuals, the adoption of seamless construction techniques to minimize friction, and the integration of waistbands with moisture management properties. These innovations have significantly transformed the sector and offered consumers improved wearability and functionality.

Significant investments in the men's underwear market have been observed from both well-established and emerging brands. An illustrative instance involves the integration of sustainable and environmentally friendly materials in the manufacturing of underwear. Many brands have made significant investments in the development of fabric blends that incorporate recycled materials, organic cotton, and bamboo pulp. This strategic approach aims to minimize the environmental consequences associated with manufacturing processes.

The market for mens underwear market has witnessed substantial growth and has found diverse applications across multiple sectors. The fashion industry has enthusiastically embraced the opportunity to design and produce fashionable and trendy underwear that can be showcased as a form of personal expression and style. Furthermore, the sports and fitness sector has acknowledged the significance of specialized undergarments that offer support, moisture-wicking properties, and friction reduction during physical exertion.

Driving factors

Mens Underwear Market Focusing on Comfort and Fit

The mens underwear market has prioritized comfort and fit in recent years. Men are now paying more attention to their undergarments, seeking options that support and provide all-day comfort. The industry is driven by comfort underwear. This attention to comfort and fit is due to the awareness that underwear might affect a man's overall health. Comfortable underwear reduces daytime restrictions and comfort. Men want underwear that fits snugly, feels soft, and supports their bodies without chafing.

Mens Underwear Fashion Trends

There has also been a noteworthy evolution in mens underwear fashion trends and styles. Underwear is no longer just a functional garment for men. Men today want to exhibit their particular style and follow fashion trends, even in their underwear. The rise of vivid designs and vibrant colors in men's underwear has gained popularity recently. Men are wearing flower patterns, geometric motifs, and even funny images instead of sticking to conventional white or black options. This shift reflects men's desire to add fun and originality to their undergarments to make a fashion statement from within.

E-commerce for men's underwear is growing.

E-commerce and online purchasing are also influencing the mens underwear market. Men can now shop online for a wide range of underwear. This convenience has changed how men shop for undergarments and the industry. Shopping online is convenient. Men no longer have to shop in congested, limited-product establishments. Instead, people can easily browse brands, styles, and sizes with a few clicks. Online reviews and product descriptions help make purchases.

Eco-Friendly Underwear Awareness Growing

The mens underwear market has seen a rise in awareness of sustainable and eco-friendly products in recent years. Many men now prioritize eco-friendly underwear. Mens underwear is sustainable if it uses organic cotton, bamboo, or recycled materials. These fabrics are grown without pesticides or chemicals in an environmentally responsible way. Manufacturers stress ethical production, providing fair trade and healthy working conditions.

The Mens Underwear Market's Expansion of the Athleisure and Loungewear Segments

The expansion of the athleisure and loungewear categories in the mens underwear market is a new trend. Athleisure is pleasant, useful clothes for active and casual wear. Mens underwear also incorporates this performance-style fusion. Athleisure-inspired underwear has moisture-wicking, seamless designs, and support for men's active living styles. Performance-driven features let people go from workouts to daily life without sacrificing comfort or style.

Restraining Factors

Brand Rivalry Market share wars

Brands have substantial obstacles in developing and maintaining their market position in the highly competitive mens underwear market. Established and new players compete for consumer attention and loyalty. This high degree of competition makes it hard for any single brand to stand out and grab a significant market share. In such an environment, standing out is vital. Brands must prioritize product quality, brand identity, and marketing. Unique features, inventive designs, comfort, and premium quality can help brands stand out and attract discerning customers.

Price Pressures Quality-Affordability Balance

In a price-driven market like mens underwear, pricing is a sensitive issue that influences consumers' purchases. Due to competition and changing economic conditions, brands face pricing pressures. Strike the appropriate balance between giving top-notch quality and competitive pricing. Manufacturers and retailers must optimize production and supply networks to save costs and preserve quality. Economies of scale, supplier relationships, and effective distribution routes can balance pricing pressures.

Changing Market Dynamics and Consumer Preferences

Mens underwear brands face changing consumer preferences and buying habits. Today's consumers want design, variety, and sustainability, not just functionality and comfort. Brands must adapt to changing fashion trends, eco-friendly products, and social responsibilities to stay relevant. Brands need to invest in market research and consumer insights to accommodate shifting consumer preferences. Brands may create products and market strategies that are in line with changing customer preferences by understanding their shifting requirements and aspirations.

Building Long-Term Relationships in a Competitive Market

Building brand loyalty in the mens underwear market is difficult since consumers frequently switch brands based on various considerations. It's difficult for brands to maintain customer loyalty and create solid, long-term connections due to intense competition, numerous product launches, and appealing marketing efforts. Brands must prioritize great customer service, consistent product quality, and exceptional after-sales support in order to build brand loyalty. Loyalty programs, targeted communication, and engaging social media can boost brand loyalty and repeat purchases.

Sizing and Fit Issues Meeting Consumers' Diverse Needs

In the mens underwear market, sizing and fit consistency are key. With a wide customer base, brands must cater to different body types and preferences. Inconsistent sizing and fit can cause customer unhappiness, returns, and brand experiences. Brands must invest heavily in research and development to create sizing standards that cater to all body types in order to overcome this difficulty. Experts, advanced measurement technology, and stringent quality assurance checks can help achieve sizing consistency.

Type Analysis

The boxer brief segment is dominating the mens underwear market. Boxer briefs provide comfort and support for many men. This segment's popularity has driven men's underwear market growth.

Emerging economies' economic growth has boosted the boxer brief segment. Consumers are more likely to invest in higher-quality underwear as disposable income and living standards increase in these countries. Boxer briefs offer a level of elegance and style appealing to this new generation of consumers.

Consumer trends and behaviors also drive the boxer brief segment's dominance. Men are looking for underwear that has both style and practicality as fitness and grooming become more important. Boxer briefs are great for men who seek a sleek shape. This underwear style is versatile and appealing to many consumers.

Due to many factors, the boxer brief segment is expected to register the fastest growth rate. First, the growing acceptability of men's fashion and self-expression has allowed brands to develop and design unique boxer briefs. Consumers want underwear that expresses their particular style.

Fabric Analysis

Cotton is the most popular fabric among consumers, despite the fact that the boxer brief segment leads the mens underwear market. Cotton has long been valued for its softness, breathability, and durability, making it a favorite for men's underwear. Cotton underwear provides unsurpassed comfort, and it is still a popular choice.

Like the boxer brief segment, economic prosperity in emerging economies has influenced cotton underwear adoption. Consumers in these countries are more likely to invest in higher-quality products when their purchasing power increases. Cotton underwear gives a level of comfort and durability that consumers find appealing, furthering its market dominance.

The popularity of cotton underwear is also affected by consumer trends and behaviors. Many consumers are choosing sustainable and natural products to reduce their environmental effects. Cotton is a renewable and biodegradable fiber, making it a popular choice for environmentally-minded consumers.

Cotton is predicted to register the fastest growth rate in the mens underwear market. This is attributable to numerous factors, including cotton production and processing improvements. Brands are investing in research and development to create unique cotton blends with improved performance and comfort. The cotton segment's growth will be driven by the desire for sustainable and eco-friendly products.

Key Market Segments

By Type

• Briefs
• Boxer Brief
• Trunks
• Other Types

By Fabric

• Cotton
• Polyester
• Modal
• Other Fabrics

By Other Distribution Channel

• Online Platforms
• Offline Stores

Growth Opportunity

Fabrics & Technologies Improving Comfort and Performance

Innovative fabrics and technologies that improve men's underwear comfort and performance are a major growth opportunity. Manufacturers may satisfy consumers who want comfort and utility by using cutting-edge materials including moisture-wicking fabrics, antibacterial treatments, elastic fibers, and seamless designs. Advanced fabrics and technologies can regulate temperature, moisture, odor, and fit, giving men a better wearing experience. Taking Advantage of Growing Demand

Collaboration with Fashion Designers and Influencers Boosting Brand Appeal

In the mens underwear market, collaboration with famous fashion designers and influencers can boost growth. Industry experts and style influencers increase brand visibility, trustworthiness, and desirability. Fashion designers may produce innovative designs that resonate with consumers, while influencers can use their social media presence to promote products and build brand awareness. Collaborations can reach new consumers and build brand loyalty, boosting growth and market share.

Customization and Personalization Meet Individual Preferences

Offering customization and personalization in men's underwear can boost growth in an era of individualized experiences. Consumers increasingly want personalized products. Brands can influence purchasing decisions by giving personalized sizing, color choices, monogramming, and tailored designs. Customization boosts brand loyalty, repeat purchases, and market share by providing a personalized fit.

Sustainable and Ethical Manufacturing Meeting Consumer Demands for Responsibility

In the mens underwear market, brands that promote responsible manufacturing can succeed. Consumers increasingly want eco-friendly, fair-labor, and carbon-reducing products. Companies may resonate with aware consumers, gain a competitive edge, and earn long-term loyalty by embracing sustainable fabrics, implementing eco-friendly production techniques, and encouraging transparent supply chains.

Latest Trends

Moisture-Wicking and Breathable Fabric Growth

The rise in demand for mens underwear is due to moisture-wicking and breathable fabrics. Modern consumers value comfort and usefulness, and these novel materials improve ventilation, moisture absorption, and odor control. Moisture-wicking fabrics like polyester blends and microfiber pull sweat away from the body, ensuring a dry, fresh feeling all day. Breathable materials like cotton and modal reduce irritation and improve cleanliness.

Seamless/Tagless Designs

The demand for tagless and seamless mens underwear has increased recently. Itchy tags and underwear lines are gone. Seamless designs provide a smooth and streamlined silhouette that allows wearers to move freely without irritation. Eliminating tags improves wearer comfort by reducing skin irritation and ensuring a seamless fit. Your brand may satisfy the demand of both comfort-conscious consumers and those seeking a more refined aesthetic by offering seamless and tagless solutions.

Boxers and Trunks Rise

Boxer briefs and trunks' rise in popularity has impacted the mens underwear market. These styles offer the support of briefs and the coverage of boxers, making them flexible and fashionable for men of all ages. Boxer briefs, with their tight silhouette and mid-thigh length, provide a snug and supportive fit, while trunks, with their shorter leg and square cut, look more modern and sporty. Embracing these trends and incorporating them into your product line can satisfy current consumers' broad tastes and put your brand at the top of the industry.

Sustainable Materials

The utilization of sustainable materials in mens underwear has grown as environmental awareness has grown. Today's consumers respect products made from eco-friendly and ethically manufactured materials. Sustainable materials include organic cotton, bamboo, and recycled fibers. These materials are soft, breathable, and carbon-friendly. Your brand may attract eco-conscious consumers and build a reputation for responsible and sustainable activities by incorporating sustainable materials into your products.

Body-Positive and Inclusive Marketing

Body-positive and inclusive marketing initiatives have become increasingly prevalent in the mens underwear market in recent years. Ad campaigns are showing models of various body kinds, sizes, and races. This strategy appeals to consumers seeking representation and diversity in products. A body-positive and inclusive marketing approach can position your brand as an industry leader, appealing to a wide spectrum of consumers and building brand loyalty.

Regional Analysis

Asia-Pacific fashion, especially mens underwear, is dominant. Asian brands have transformed the sector, attracting global consumers.Asian brands have successfully tapped into the cultural backdrop of many countries in the region, creating products that fit local customs and traditions. This customized strategy has allowed them to respond to consumer tastes and build a strong brand identity that distinguishes them from Western competitors.

Asian men's underwear brands also dominate since they're affordable and accessible. These brands have managed to keep their pricing low without sacrificing quality thanks to production facilities strategically positioned in the region. This has encouraged consumers from all socioeconomic situations to confidently explore and accept the vast spectrum of styles and patterns.

Technology has helped the Asia-Pacific region grow its market share. These brands have launched on e-commerce platforms, allowing consumers globally to shop seamlessly. The digital landscape has allowed them to overcome geographical constraints and reach a global audience, solidifying their place in the international market.

Asian men's underwear brands have mastered marketing and e-commerce. They successfully built buzz and interest among their target demographic by using social media platforms, influencers, and celebrity endorsements. These brands use narrative to grab consumers' attention in a crowded market.

Key Regions and Countries

North America

• US
• Canada
• Mexico

Western Europe

• Germany
• France
• The UK
• Spain
• Italy
• Portugal
• Ireland
• Austria
• Switzerland
• Benelux
• Nordic
• Rest of Western Europe

Eastern Europe

• Russia
• Poland
• The Czech Republic
• Greece
• Rest of Eastern Europe

APAC

• China
• Japan
• South Korea
• India
• Australia & New Zealand
• Indonesia
• Malaysia
• Philippines
• Singapore
• Thailand
• Vietnam
• Rest of APAC

Latin America

• Brazil
• Colombia
• Chile
• Argentina
• Costa Rica
• Rest of Latin America

Middle East & Africa

• Algeria
• Egypt
• Israel
• Kuwait
• Nigeria
• Saudi Arabia
• South Africa
• Turkey
• United Arab Emirates
• Rest of MEA

Key Players Analysis

Hanesbrands Inc. is a major U.S. firm that dominates the mens underwear market. Hanesbrands Inc. dominates the business with its quality, comfort, and durability. They cater to the changing expectations and preferences of consumers with a wide range of unique and contemporary designs.

PVH Corp, another notable player in the mens underwear market, approaches design in a distinctive and elegant manner. PVH Corp offers an opulent range of undergarments that captivates clients globally and is known for its superior craftsmanship and attention to detail. With a focus on innovation and sustainability, they've managed to lead the industry.

Ralph Lauren stands for classic style and quality. Each painstakingly created piece demonstrates their competence in the mens underwear market. Ralph Lauren's commitment to quality and style has won them fans. Their ability to flawlessly integrate historic and contemporary components into their designs distinguishes them from the competition and solidifies their market position.

Jockey is among the best brands for comfort and innovation. Jockey has made comfortable underwear for almost a century. They push design to satisfy men's changing wants. The devotion of Jockey to quality materials, innovative innovations, and exceptional comfort has helped them maintain a strong position in the mens underwear market.

American Eagle Outfitters' parent firm, AEO Management CO., caters to the young, contemporary men's underwear market. They've attracted young people with exciting, stylish designs. AEO Management CO. releases new, trendy collections every season.

Iconix Brand Group Inc., a mens underwear market player, has many brands. They cater to a variety of preferences and styles with a vast range of possibilities. Iconix Brand Group Inc. has classic and modern styles.

Top Key Players in Mens Underwear Market

• Hanesbrands Inc. (U.S.)
• PVH Corp (U.S.)
• Ralph Lauren (U.S.)
• Jockey (U.S.)
• AEO Management CO. (U.S.)
• Iconix Brand Group Inc. (U.S.)
• Penney IP LLC (U.S.)
• Under Armour, Inc. (U.S.)
• RibbedTee (U.S.)
• Fibre2Fashion Pvt. Ltd. (U.S.)
• Levi Strauss & Co. (U.S.)
• Perry Ellis International Inc. (U.S.)
• Naked Brand Group Inc. (U.S.)

Recent Development

• In 2023, Andrew Christian, a prominent mens underwear company, made a game-changing announcement.
• In 2022, Calvin Klein, a trendsetter in the mens underwear industry, created waves in 2022 with its NBA cooperation.
• In 2021, Tommy Hilfiger, a prominent mens underwear brand, announced plans to increase production in China in 2021 to fulfill growing demand.
• In 2020, Under Armour launched a revolutionary underwear range.

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