Global Manuka Honey Market Analysis, Drivers, Restraints, Opportunities, Threats, Trends, Applications, and Growth Forecast: 2019–2028

Global Manuka Honey Market: Overview

"The Manuka Honey Market size is expected to be worth around US$ xx Billion by 2021 from US$ X.xx million in 2031, growing at a CAGR of X.x% during the forecast period 2021 to 2031."

Request Covid - 19 Impact

Manuka honey is obtained from the manuka tree and is widely used in various applications among cosmetic and food and beverage industries. Manuka honey is most popular across the globe due to various skin and health benefits associated with it. In addition, manuka honey is extensively used in the pharmaceutical industry due to various medicinal properties associated with it such as antibacterial, anti-inflammatory, antioxidant, and others. The Unique Manuka Factor (UMF) is a quality trademark for identification of natural Manuka honey.

Growing demand for various healthier food products across the globe and rising adoption of manuka honey in many applications among various industries such as food and beverage, pharmaceutical, and cosmetic and personal care are major factors expected to propel the growth of the target market. In addition, the rising popularity of manuka honey among individuals due to various medicinal properties associated with it such as anti-oxidant, anti-inflammatory, improved oral health, prevention gastric ulcers, improve the immune system, improve digestive health, and others. This is one of the key factors forecasted to boost the global market growth during the forecast period.

Increasing adoption of manuka honey in various countries of the globe for various treatments such as burns, wounds, acne, eczema, and others is another factor anticipated to support for the growth of the global market. In addition, the flourishing food industry across the globe and rising use of manuka honey in various herbal and natural beauty care products by cosmetic manufacturers resulting in the growing demand for manuka honey across the globe. These are other factors projected to fuel growth of the global market during the forecast period.

Furthermore, rising automation in the manuka honey production process by major manuka honey manufacturers leads to higher production is another factor projected to proliferate the global manuka honey market growth.

However, some side effects associated with manuka honey such as elevated blood sugar, allergic reaction, and others is a key factor anticipated to restraint growth of the global market.

Global Manuka Honey Market: Segment Analysis

Increasing adoption of manuka honey in various confectionery and bakery applications is a major factor driving the revenue growth of the food and beverage segment among the application segments.

Among the sales channel segments, the e-commerce segment is expected to witness the highest growth in the global manuka honey market, owing to rising preference for online purchasing of manuka honey across the globe and rising availability of various manuka honey products on e-commerce portals.

Global Manuka Honey Market: Region Analysis

The Asia Pacific manuka honey market is projected to account for a major share in revenue followed by the market in Europe and are expected to dominate the target market over the forecast period. High preference for a healthy diet and high adoption of herbal cosmetic products in the countries such as India, Japan, China, Germany, France, and the UK. The market in North America is expected to witness substantial growth in the global market, owing to rising export and import of manuka honey and high consumption of confectionery and bakery products in developed countries such as Canada and US in this region.

Global Manuka Honey Market Segmentation:

Segmentation by Nature:

• Conventional
• Organic

Segmentation by Form:

• Processed Manuka Honey
• Raw Manuka Honey

Segmentation by Product Type:

• UMF 20+ Manuka Honey
• UMF 15+ Manuka Honey
• UMF 10+ Manuka Honey
• UMF 5+ Manuka Honey

Segmentation by Application:

• Pharmaceutical
• Cosmetic and Personal Care
• Food and Beverage

Segmentation by Sales Channel:

• Supermarkets/Hypermarkets
• E-commerce
• Specialty Stores
• Convenience Stores

Segmentation by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa