
Manuka Honey Market By Nature (Conventional, Organic), By Form (Processed Manuka Honey, Raw Manuka Honey), By Product Type (UMF 20+ Manuka Honey, UMF 15+ Manuka Honey, UMF 10+ Manuka Honey, UMF 5+ Manuka Honey), By Application (Pharmaceutical, Cosmetic and Personal Care, Food and Beverage), By Sales Channel (Supermarkets/Hypermarkets, E-commerce, Specialty Stores, Convenience Stores), By Region and Companies - Industry Segment Outlook, Market Assessment, Competition Scenario, Trends and Forecast 2024-2033
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May 2023
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This report was compiled by Shreyas Rokade Shreyas Rokade is a seasoned Research Analyst with CMFE, bringing extensive expertise in market research and consulting, with a strong background in Chemical Engineering. Correspondence Team Lead-CMFE Linkedin | Detailed Market research Methodology Our methodology involves a mix of primary research, including interviews with leading mental health experts, and secondary research from reputable medical journals and databases. View Detailed Methodology Page
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Quick Navigation
- Report Overview
- Key Takeaways
- Driving factors
- Restraining Factors
- By Nature Analysis
- By Form Analysis
- By Product Type (based on UMF rating) Analysis
- By Application Analysis
- By Sales Channel Analysis
- Key Market Segments
- Growth Opportunity
- Latest Trends
- Regional Analysis
- Key Players Analysis
- Recent Development
- Report Scope
Report Overview
The Global Manuka Honey Market was valued at USD 389.3 Mn in 2023. It is expected to reach USD 662.2 Mn by 2033, with a CAGR of 5.6% during the forecast period from 2024 to 2033.
The Manuka Honey Market encompasses the global production, distribution, and consumption of Manuka honey, a premium honey variant produced predominantly in New Zealand and Australia from the nectar of the Manuka tree. Renowned for its unique antibacterial properties and health benefits, Manuka honey has garnered significant consumer interest and demand. Market growth is driven by increasing awareness of natural and functional foods, coupled with the rising popularity of alternative medicine.
The market includes various grades of Manuka honey, distinguished by their Unique Manuka Factor (UMF) ratings, which reflect their potency and efficacy, catering to diverse health and wellness applications. The Manuka Honey Market is experiencing significant growth, driven by increasing consumer awareness of its unique health benefits and antibacterial properties. The market's expansion is further supported by the rising demand for natural and functional foods, as well as the growing popularity of alternative medicine.
Manuka honey, produced predominantly in New Zealand and Australia, is valued for its Unique Manuka Factor (UMF) ratings and methylglyoxal (MGO) content, which indicate its potency and efficacy. A recent development in the market includes a New Zealand-based company launching a Manuka honey product with the highest concentrations of MGO 2050+ and UMF 34, setting a new benchmark for product quality and therapeutic benefits.
Manuka Health, a prominent brand in the Manuka honey sector, is expanding its product portfolio by debuting its first-ever skincare range in 2024. This strategic move underscores the versatile applications of Manuka honey beyond food consumption, tapping into the burgeoning natural skincare market. The introduction of high-quality, premium Manuka honey products and innovative applications in skincare are expected to drive market growth and consumer engagement.
Key players in the Manuka honey market are focusing on product differentiation, rigorous quality assurance, and strategic marketing to capitalize on the increasing global demand. The emphasis on sustainability and ethical sourcing practices further enhances brand reputation and consumer trust.
The Manuka honey market is poised for continued expansion, with opportunities for growth in both established and emerging markets. The competitive landscape will likely see intensified innovation and strategic collaborations among industry stakeholders to maintain and enhance market position.
Key Takeaways
- Market Value: The Global Manuka Honey Market was valued at USD 389.3 Mn in 2023. It is expected to reach USD 662.2 Mn by 2033, with a CAGR of 5.6% during the forecast period from 2024 to 2033.
- By Nature: Conventional Manuka Honey dominates with a 60% market share, driven by its accessibility and established consumer base.
- By Form: Processed Manuka Honey leads the market with a 70% share, attributed to its versatility and extended shelf life.
- By Product Type (based on UMF rating): UMF 15+ Manuka Honey holds 40% of the market, reflecting consumer demand for higher potency products.
- By Application: The Pharmaceutical segment accounts for 50% of the market, leveraging Manuka honey's medicinal properties.
- By Sales Channel: Supermarkets/Hypermarkets capture 40% of sales, benefitting from their broad distribution networks and consumer trust.
- Regional Dominance: Europe leads with a 40% market share, driven by high demand for premium and natural health products.
- Growth Opportunity: Expanding applications in skincare and cosmetics present significant growth opportunities.
Driving factors
Rising Demand for Natural Remedies
The growing consumer preference for natural remedies is a major driver of the Manuka honey market. This trend is underpinned by increasing awareness and skepticism towards synthetic products and pharmaceuticals, leading consumers to seek natural alternatives for health and wellness. Manuka honey, renowned for its natural therapeutic properties, has gained significant traction as a preferred choice among these consumers.
The demand for natural remedies is further propelled by the global wellness movement, where consumers prioritize holistic health approaches. This has led to a surge in the use of Manuka honey in various applications, including skincare, wound care, and as a natural sweetener with health benefits. The rise in disposable income and increased spending on premium health products also contribute to the expanding market for Manuka honey.
Potential Health Benefits
Manuka honey is celebrated for its numerous potential health benefits, which significantly enhance its market appeal. Rich in unique compounds such as methylglyoxal (MGO) and dihydroxyacetone (DHA), Manuka honey possesses strong antibacterial, anti-inflammatory, and antioxidant properties. These attributes make it effective in treating wounds, promoting digestive health, and boosting the immune system.
Research studies and endorsements from health professionals further validate the health benefits of Manuka honey, increasing consumer trust and demand. For example, clinical studies have demonstrated Manuka honey's efficacy in accelerating wound healing and reducing infection, which has led to its inclusion in medical-grade products for wound care. The honey's ability to soothe sore throats, improve oral health, and support gut health also contributes to its popularity as a natural health supplement.
Integrated Impact
The rising demand for natural remedies and the recognized health benefits of Manuka honey create a synergistic effect that drives substantial market growth. Consumers seeking natural health solutions are drawn to Manuka honey not only for its organic origins but also for its scientifically backed health advantages. This dual appeal broadens the consumer base, encompassing both natural product enthusiasts and those specifically seeking health benefits.
The integration of Manuka honey into various health and wellness products amplifies its market presence. From dietary supplements and medicinal creams to skincare products and functional foods, the diverse applications of Manuka honey extend its reach across multiple market segments. This diversification supports sustained market growth and resilience against market fluctuations.
Restraining Factors
Supply Chain Disruptions and Price Volatility
Supply chain disruptions and price volatility are significant challenges affecting the Manuka honey market. The production of Manuka honey is geographically limited to New Zealand and parts of Australia, making it highly susceptible to local environmental conditions and geopolitical factors. Natural disasters, such as floods and droughts, can severely impact honey production, leading to supply shortages and increased prices.
The global supply chain disruptions caused by events like the COVID-19 pandemic have exacerbated these issues. Transportation bottlenecks, labor shortages, and rising costs of raw materials have led to increased operational costs and further price volatility. For instance, shipping delays and increased freight costs have made it more challenging for producers to maintain steady supply lines, directly impacting market stability and pricing strategies.
Competition from Other Honey Varieties
Competition from other honey varieties poses another challenge to the Manuka honey market. Varieties such as clover honey, wildflower honey, and acacia honey, which are often more readily available and less expensive, attract consumers looking for more affordable natural sweeteners. These alternative honey types are widely marketed for their own unique flavors and health benefits, creating a competitive landscape for Manuka honey.
To maintain a competitive edge, Manuka honey producers emphasize the unique properties and superior health benefits of their product. The high methylglyoxal (MGO) content in Manuka honey, which provides its potent antibacterial properties, is a key differentiator. Marketing efforts often focus on educating consumers about these distinct benefits, justifying the premium price of Manuka honey compared to other varieties.
By Nature Analysis
Conventional manuka honey constitutes 60% of the market by nature.
In 2023, Conventional held a dominant market position in the By Nature segment of the Manuka Honey Market, capturing more than a 60% share. The dominance of the Conventional segment can be attributed to its wide availability and relatively lower cost compared to Organic Manuka Honey. Conventional Manuka Honey is preferred by a large consumer base that prioritizes accessibility and affordability while still benefiting from the unique properties of Manuka Honey, such as its antibacterial and health-boosting attributes.
Organic Manuka Honey, while gaining traction, holds a smaller share in the By Nature segment. The demand for Organic Manuka Honey is driven by health-conscious consumers who are willing to pay a premium for products free from pesticides and synthetic additives. The perceived health benefits and environmentally friendly production methods of Organic Manuka Honey appeal to a niche market segment focused on natural and sustainable consumption.
By Form Analysis
Processed manuka honey represents 70% of the market by form.
In 2023, Processed Manuka Honey held a dominant market position in the By Form segment of the Manuka Honey Market, capturing more than a 70% share. The dominance of Processed Manuka Honey can be attributed to its enhanced shelf life, consistent quality, and widespread availability. Processing methods often include pasteurization and filtration, which remove impurities and improve the honey's texture and appearance, making it more appealing to a broad consumer base. This segment benefits from strong marketing efforts that emphasize the health benefits and versatility of Manuka Honey, contributing to its extensive use in various applications, including food, beverages, and skincare products.
Raw Manuka Honey, while maintaining a significant presence in the market, holds a smaller share in the By Form segment. This segment appeals to consumers who prioritize natural and unprocessed products, believing that raw honey retains more of its natural enzymes, nutrients, and unique health benefits. The demand for Raw Manuka Honey is driven by health enthusiasts and consumers seeking organic and minimally processed food products.
By Product Type (based on UMF rating) Analysis
UMF 15+ manuka honey accounts for 40% of the market by product type based on UMF rating.
In 2023, UMF 15+ Manuka Honey held a dominant market position in the By Product Type (based on UMF rating) segment of the Manuka Honey Market, capturing more than a 40% share. The preference for UMF 15+ Manuka Honey can be attributed to its high therapeutic value, balancing potency and affordability.
UMF 20+ Manuka Honey, while also significant, holds a smaller share in the By Product Type segment. This highest potency rating appeals to a niche market segment that prioritizes the maximum medicinal benefits, willing to pay a premium for the most potent form of Manuka Honey available.
UMF 10+ Manuka Honey occupies a notable portion of the market, serving as a mid-range option that balances efficacy and cost. This rating is preferred by consumers looking for reliable antibacterial properties at a more accessible price point compared to the higher UMF ratings.
UMF 5+ Manuka Honey, while capturing a smaller market share, serves as an entry-level product. It appeals to consumers who are new to Manuka Honey and are exploring its benefits without making a significant financial investment. This category is often used for general health and wellness rather than for specific therapeutic purposes.
By Application Analysis
Pharmaceutical applications comprise 50% of the market by application.
In 2023, Pharmaceutical held a dominant market position in the By Application segment of the Manuka Honey Market, capturing more than a 50% share. The Pharmaceutical segment's dominance is primarily driven by the unique therapeutic properties of Manuka Honey, which include antibacterial, antiviral, and anti-inflammatory effects. These properties have led to widespread use of Manuka Honey in medical applications, such as wound care, skin treatments, and as an ingredient in various medicinal products.
Cosmetic and Personal Care represent a smaller yet rapidly growing portion of the By Application segment. Manuka Honey is increasingly being incorporated into skincare and cosmetic products due to its moisturizing, anti-aging, and skin-soothing properties. The demand for natural and organic ingredients in personal care products has driven the adoption of Manuka Honey in this sector.
Food and Beverage, while maintaining a notable share, focus on the use of Manuka Honey as a premium ingredient in various food products and beverages. This segment appeals to health-conscious consumers who seek the nutritional benefits of Manuka Honey, such as its rich antioxidant content and natural sweetness.
By Sales Channel Analysis
Supermarkets and hypermarkets hold a 40% share of the sales channels by sales channel.
In 2023, Supermarkets/Hypermarkets held a dominant market position in the By Sales Channel segment of the Manuka Honey Market, capturing more than a 40% share. The dominance of Supermarkets/Hypermarkets can be attributed to their widespread presence, extensive product ranges, and competitive pricing strategies. These retail giants offer consumers the convenience of purchasing Manuka Honey alongside their regular grocery shopping, benefiting from high foot traffic and strategic product placements.
E-commerce represents a significant and rapidly growing segment within the By Sales Channel category. The convenience of online shopping, coupled with the ability to compare prices and read customer reviews, has made e-commerce an attractive option for consumers. The rise of digital platforms and the increasing penetration of internet services have facilitated the growth of this channel.
Specialty Stores, while holding a smaller market share, play a crucial role in the distribution of Manuka Honey. These stores cater to health-conscious consumers seeking high-quality, natural, and organic products.
Convenience Stores, although representing a smaller segment, are important for their accessibility and ease of purchase. These stores appeal to consumers looking for quick and immediate access to Manuka Honey, particularly in urban areas where convenience is a key factor.
Key Market Segments
By Nature
- Conventional
- Organic
By Form
- Processed Manuka Honey
- Raw Manuka Honey
By Product Type
- UMF 20+ Manuka Honey
- UMF 15+ Manuka Honey
- UMF 10+ Manuka Honey
- UMF 5+ Manuka Honey
By Application
- Pharmaceutical
- Cosmetic and Personal Care
- Food and Beverage
By Sales Channel
- Supermarkets/Hypermarkets
- E-commerce
- Specialty Stores
- Convenience Stores
Growth Opportunity
Interest in Functional Foods and Remedies
The increasing consumer interest in functional foods and natural remedies presents a significant opportunity for the Manuka honey market. As health-conscious consumers seek products that offer added health benefits, Manuka honey, with its potent antibacterial and anti-inflammatory properties, fits perfectly into this trend. The demand for functional foods, which promote health and wellness beyond basic nutrition, is rising. Manuka honey's unique composition, including high levels of methylglyoxal (MGO), makes it a sought-after ingredient in the functional food sector.
This interest is further amplified by the growing awareness of the benefits of natural remedies over synthetic alternatives. Manuka honey is increasingly used in products aimed at improving digestive health, boosting immunity, and enhancing skin care, thus broadening its application and consumer base.
Product Innovation and Diversification
Product innovation and diversification are critical for capitalizing on the Manuka honey market's growth potential. Companies are developing new formulations and applications for Manuka honey to cater to diverse consumer needs. Innovations such as Manuka honey-infused skincare products, dietary supplements, and convenient, ready-to-use honey sticks are expanding the product range and appealing to a broader audience.
Diversification also includes the introduction of value-added products like Manuka honey blends with other beneficial ingredients (e.g., ginger, turmeric) to enhance health benefits. These innovative products not only attract health-conscious consumers but also create opportunities for premium pricing and market expansion.
Latest Trends
Preference for Higher UMF Ratings
Consumers are increasingly seeking Manuka honey with higher UMF ratings, which indicate higher concentrations of methylglyoxal (MGO) and greater antibacterial potency. This trend is driven by a heightened awareness of the health benefits associated with higher UMF Manuka honey, such as enhanced immune support, better wound healing, and superior antibacterial properties. The preference for premium, high-UMF products reflects a willingness among consumers to invest in quality and efficacy.
This trend is supported by robust marketing and educational campaigns by producers and retailers, emphasizing the scientific backing and superior health benefits of high-UMF Manuka honey. Products with UMF ratings of 15+ and above are becoming more popular, allowing producers to command higher prices and achieve greater market differentiation.
Expansion of E-Commerce
The expansion of e-commerce is significantly reshaping the Manuka honey market by improving product accessibility and expanding consumer reach. Online platforms enable consumers to easily purchase a wide range of Manuka honey products, including high-UMF variants, from the comfort of their homes. The convenience and broader selection offered by e-commerce are particularly appealing to health-conscious consumers looking for specific UMF ratings and premium products.
E-commerce platforms facilitate direct-to-consumer sales, allowing producers to bypass traditional retail channels and reduce distribution costs. This shift not only increases profitability but also enhances the ability to engage directly with consumers through personalized marketing and loyalty programs.
Regional Analysis
The Manuka honey market exhibits significant regional variations, with Europe leading the global market, capturing 40% of the overall share. This dominance is attributed to the high consumer awareness about the health benefits of Manuka honey and a strong preference for natural and organic products in countries like Germany, the UK, and France. The stringent regulatory standards in Europe ensure the quality and authenticity of Manuka honey, further driving its demand.
In North America, the market is propelled by the rising trend towards health and wellness. The United States and Canada are key markets where consumers are increasingly incorporating Manuka honey into their diets for its medicinal properties.
Asia Pacific presents a burgeoning market for Manuka honey, particularly in countries like China, Japan, and Australia. The growing middle-class population, coupled with increasing disposable incomes, has led to a rise in demand for premium health products, including Manuka honey.
The Middle East & Africa region, though relatively smaller, is experiencing steady growth driven by increasing urbanization and a rising middle class. Countries such as the UAE and South Africa are emerging as significant markets where the demand for high-quality, natural products is on the rise.
Latin America is witnessing gradual market growth, with Brazil and Argentina being notable contributors. The increasing awareness of the health benefits associated with Manuka honey and a growing inclination towards natural remedies are key factors driving the market in this region.
Key Regions and Countries
North America
- US
- Canada
- Mexico
Western Europe
- Germany
- France
- The UK
- Spain
- Italy
- Portugal
- Ireland
- Austria
- Switzerland
- Benelux
- Nordic
- Rest of Western Europe
Eastern Europe
- Russia
- Poland
- The Czech Republic
- Greece
- Rest of Eastern Europe
APAC
- China
- Japan
- South Korea
- India
- Australia & New Zealand
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Rest of APAC
Latin America
- Brazil
- Colombia
- Chile
- Argentina
- Costa Rica
- Rest of Latin America
Middle East & Africa
- Algeria
- Egypt
- Israel
- Kuwait
- Nigeria
- Saudi Arabia
- South Africa
- Turkey
- United Arab Emirates
- Rest of MEA
Key Players Analysis
In 2024, the global Manuka honey market is characterized by robust growth and dynamic competition, driven by key players who are enhancing their product portfolios and expanding their market reach. Leading the market are companies such as Manuka Health New Zealand Ltd., Comvita Limited, and ManukaMed Limited, renowned for their high-quality and authentic Manuka honey offerings.
Manuka Health New Zealand Ltd. continues to solidify its market leadership through rigorous quality control and a strong commitment to scientific research. Its extensive product range and global distribution network ensure a significant market presence. Comvita Limited, another major player, leverages its longstanding reputation and robust supply chain to cater to the growing demand for premium Manuka honey. The company's emphasis on sustainability and traceability resonates well with health-conscious consumers seeking trustworthy products.
ManukaMed Limited distinguishes itself through its focus on medical-grade Manuka honey, targeting both health and wellness markets. This specialization allows it to capitalize on the therapeutic benefits of Manuka honey, appealing to a niche yet expanding customer base.
Watson & Son Limited and KirksBees Honey Pty Ltd are pivotal players in the Asia-Pacific region, benefiting from strong local production capabilities and deep market insights. Their ability to maintain high standards and authenticity positions them favorably in a competitive market.
Capilano Honey Limited and Nature's Way Products, LLC are expanding their product lines and enhancing their market penetration through strategic partnerships and innovative marketing strategies. Capilano's extensive experience in the honey industry and Nature's Way's robust retail network provide them with significant competitive advantages.
Apihealth NZ Ltd., Cammells Honey, and Streamland Biological Technology Limited continue to grow by focusing on quality and customer trust. Apihealth NZ Ltd.'s unique health-focused products, Cammells Honey's dedication to natural purity, and Streamland Biological Technology Limited's innovative production techniques contribute to their growing market shares.
Market Key Players
- Manuka Health New Zealand Ltd.
- ManukaMed Limited
- Watson & Son Limited
- KirksBees Honey Pty Ltd
- Comvita Limited
- Capilano Honey Limited
- Nature's Way Products, LLC
- Apihealth NZ Ltd.
- Cammells Honey
- Streamland Biological Technology Limited
Recent Development
- In May 2024, Nestlé plans to sell New Zealand's Egmont Honey, stating the business no longer aligns with its strategic direction. Financial advisors Rothschild and investment bankers Cameron Partners are assisting in the sale.
- In February 2024, Comvita reported a $3.2 million interim loss due to declining sales in China and North America, but is optimistic about future growth and committed to sustainability and cost reduction.
Report Scope
Report Features Description Market Value (2023) USD 389.3 Mn Forecast Revenue (2033) USD 662.2 Mn CAGR (2024-2033) 5.6% Base Year for Estimation 2023 Historic Period 2018-2023 Forecast Period 2024-2033 Report Coverage Revenue Forecast, Market Dynamics, Competitive Landscape, Recent Developments Segments Covered By Nature (Conventional, Organic), By Form (Processed Manuka Honey, Raw Manuka Honey), By Product Type (UMF 20+ Manuka Honey, UMF 15+ Manuka Honey, UMF 10+ Manuka Honey, UMF 5+ Manuka Honey), By Application (Pharmaceutical, Cosmetic and Personal Care, Food and Beverage), By Sales Channel (Supermarkets/Hypermarkets, E-commerce, Specialty Stores, Convenience Stores) Regional Analysis North America - The US, Canada, & Mexico; Western Europe - Germany, France, The UK, Spain, Italy, Portugal, Ireland, Austria, Switzerland, Benelux, Nordic, & Rest of Western Europe; Eastern Europe - Russia, Poland, The Czech Republic, Greece, & Rest of Eastern Europe; APAC - China, Japan, South Korea, India, Australia & New Zealand, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, & Rest of APAC; Latin America - Brazil, Colombia, Chile, Argentina, Costa Rica, & Rest of Latin America; Middle East & Africa - Algeria, Egypt, Israel, Kuwait, Nigeria, Saudi Arabia, South Africa, Turkey, United Arab Emirates, & Rest of MEA Competitive Landscape Manuka Health New Zealand Ltd., ManukaMed Limited, Watson & Son Limited, KirksBees Honey Pty Ltd, Comvita Limited, Capilano Honey Limited, Nature's Way Products, LLC, Apihealth NZ Ltd., Cammells Honey, Streamland Biological Technology Limited Customization Scope Customization for segments, region/country-level will be provided. Moreover, additional customization can be done based on the requirements. Purchase Options We have three licenses to opt for: Single User License, Multi-User License (Up to 5 Users), Corporate Use License (Unlimited User and Printable PDF) -
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- Manuka Health New Zealand Ltd.
- ManukaMed Limited
- Watson & Son Limited
- KirksBees Honey Pty Ltd
- Comvita Limited
- Capilano Honey Limited
- Nature's Way Products, LLC
- Apihealth NZ Ltd.
- Cammells Honey
- Streamland Biological Technology Limited